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Go International With Global Pages on Facebook

Go International With Global Pages on Facebook

Global Pages were invented with the purpose of simplifying social media presence of global brands on Facebook. Thanks to this feature, it’s easier not only to maintain your brand’s activities, but also to measure the...

Jan Zajac
Jan Zajac 15 May 2017
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What is a Discovery Phase and why do I need one for my website, app or portal project?

What is a Discovery Phase and why do I need one for my website, app or portal project?

Undertaking a new digital project is usually a significant investment for most organisations and one that is expected to provide a decent financial return. But as with any investment there comes risk, and as someone...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 11 May 2017
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Nine Ways To Launch A Successful Career In Digital Marketing

Nine Ways To Launch A Successful Career In Digital Marketing

Businesses are flocking towards the modern-day marketing initiatives with gusto. Taking into consideration the real-time nature of projects, and the immediate impact they can have on an organisation; a career as a...

Annette Staglieno
Annette Staglieno 10 May 2017
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5 Ways To Harness the Power Of Shoppable Marketing

5 Ways To Harness the Power Of Shoppable Marketing

What is shoppable marketing and how can you take advantage of it? We look at 5 great examples of how retailers are harnessing shoppable content to drive consumers through the purchase funnel.

Angela Southall
Angela Southall 10 May 2017
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How To Get People Using Your Website Or Online Portal More Often

How To Get People Using Your Website Or Online Portal More Often

If your online presence is the life blood of your business, the number of people engaging with your website, portal or dashboard can make or break its success.

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 10 May 2017
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Being British: The Luxury International Opportunity For Brands

Being British: The Luxury International Opportunity For Brands

British luxury brands are much sought after globally, with British culture and the products associated with it often viewed extremely favourably by consumers around the world. Opportunities to expand into new markets...

Greig Holbrook
Greig Holbrook 9 May 2017
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Optimising the eCommerce customer journey

Optimising the eCommerce customer journey

In this blog, we will take a closer look at what the online buying process looks like for eCommerce websites, including customer behaviour as it relates to purchasing and the different online funnels in which you can...

Udesh Jadnanansing
Udesh Jadnanansing 9 May 2017
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Why Digital Marketing Agencies Have Good Reasons to Go with TV Apps

Why Digital Marketing Agencies Have Good Reasons to Go with TV Apps

See why digital marketing agencies are investing in TV apps. Capture insights on digital ad spending and TV ad spending and guidelines of tvOS and Android TV app development.

Saroj Kumar
Saroj Kumar 9 May 2017
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Five Lessons We Can Learn From Biz Stone

Five Lessons We Can Learn From Biz Stone

I have decided to share with you, the most meaningful and hopefully life changing lessons according to Biz. What I intend here, is to spread his word and perhaps enlighten someone´s life with a bit of truth.

Kimberly Oguilve
Kimberly Oguilve 5 May 2017
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The Value Of User-Generated Content

The Value Of User-Generated Content

Star ratings, consumer reviews, online user forums and upstart bloggers – they all shape the way today’s consumers evaluate products and services online. In fact, all types of online user-generated content have...

Greta Paa-kerner
Greta Paa-kerner 5 May 2017
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There Is No Such Thing As A Boring Industry, Only Boring Content

There Is No Such Thing As A Boring Industry, Only Boring Content

Behind every business is a person and a story. Dig deep into that story and you’ll discover amazing and compelling content. When presented in the right way, any content can be compelling and engaging. All you need to...

Abdaraouf Zouai
Abdaraouf Zouai 5 May 2017
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The Three Categories of Online Customer Feedback

The Three Categories of Online Customer Feedback

I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback...

Udesh Jadnanansing
Udesh Jadnanansing 4 May 2017
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How to increase feedback response rates

How to increase feedback response rates

Maybe your online feedback response rates are a little lower than what you would like? Perhaps some of that feedback is not so relevant to what you are trying to achieve. So how can you increase feedback response...

Udesh Jadnanansing
Udesh Jadnanansing 3 May 2017
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The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience

The Email Blast is Dead: Here’s How You Should Really Connect with Your Audience

Email blasts are dead. Email marketing, on the other hand, is very much alive and thriving. In fact, it may be the most powerful tool to drive conversions. Does that seem like a contradiction?

Liz Willits
Liz Willits 3 May 2017
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Improve International Reach With Facebook Global Pages

Improve International Reach With Facebook Global Pages

If you asked any brand what one of their main marketing purposes is, many of them would say “We want to reach internationally”. Nowadays, in the international environment that Facebook provides, working towards such a...

Jan Zajac
Jan Zajac 3 May 2017
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An Effective Plan That Will Boost the CTR of Your Tweets

An Effective Plan That Will Boost the CTR of Your Tweets

Increasing the click-through rate (CTR) is one of the most important aspects of being successful on Twitter. And rightly so. According to Signupto, the average CTR is just 1.64 percent. That’s very low and companies...

Scott Ragin
Scott Ragin 2 May 2017
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Reduce Ecommerce Returns With Visual UGC (User Generated Content)

Reduce Ecommerce Returns With Visual UGC (User Generated Content)

Ecommerce returns suck, but, unfortunately, returns are a major part of running an eCommerce business. But, there is a way to reduce return rates – and you don’t even have to do much of the work! Sound too good to be...

Luisana Cartay
Luisana Cartay 28 April 2017
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7 Simple But Powerful Customer Testimonial Examples You Can Steal

7 Simple But Powerful Customer Testimonial Examples You Can Steal

In this article, I want to set the record straight. We’ll discuss seven types of testimonial you can use in your online marketing to drive more conversions, increase your bottom line, and instill brand loyalty. If you...

Kristian Jønsson
Kristian Jønsson 28 April 2017
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How to ensure your mobile marketing strategy is secure

How to ensure your mobile marketing strategy is secure

Your customer data is your business, so security levels should never be compromised. Businesses considering SMS marketing often wonder if it’s really secure, and rightly so. Hardly a day goes by without proclamation...

Matthew Winters
Matthew Winters 26 April 2017
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5 essentials of an agile content contingency plan

5 essentials of an agile content contingency plan

Theresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

Miles Kendall
Miles Kendall 24 April 2017
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How to Create Urgency in Cart Abandonment with Web Push

How to Create Urgency in Cart Abandonment with Web Push

Web push has proven to be an effective means of engaging customers in “real real-time” and creating a sense of urgency in your marketing messages. For this reason, it’s often used for time-sensitive notifications.

Sruthi Narayanan
Sruthi Narayanan 24 April 2017
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The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

Data represents a new type of economic asset that can offer companies a decisive competitive advantage, as well as damage the reputation and bottom-line of those that remain unsuccessful at ensuring the security and...

Ronald van Loon
Ronald van Loon 21 April 2017
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The Future is Bright for Banking

The Future is Bright for Banking

2018 is likely to be a game-changing year for the banking and finance sector. As the General Data Protection Regulation (GDPR) and Revised Payment Service Directive (PSD2) are implemented across the European Union.

Ronald van Loon
Ronald van Loon 21 April 2017
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Driving Customer Loyalty – The Final Piece in the Puzzle for Digital Marketers

Driving Customer Loyalty – The Final Piece in the Puzzle for Digital Marketers

The UK promotional marketing industry is worth more than £50 billion, yet much of this spend remains focused on discounting. Too little is spent on developing deep brand loyalty and transforming consumers into...

Adam Whatling
Adam Whatling 21 April 2017
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6 Tips to Succeed in SMS Marketing

6 Tips to Succeed in SMS Marketing

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing.

Matthew Winters
Matthew Winters 20 April 2017
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