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It’s not too late! 5 quick tips to polish your email marketing strategy over Christmas

It’s not too late! 5 quick tips to polish your email marketing strategy over Christmas

With less than a week to go until the big day, it can feel like your festive marketing strategy is a foregone conclusion. If the metrics are looking promising then great, and if they’re not then time to chalk it up to...

Jim Buchanan
Jim Buchanan 20 December 2017
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2018: the year data delivers

2018: the year data delivers

2018 is set to be the year data finally delivers for both businesses and consumers. Alex Comyn, chief strategy officer at Amaze, explores 8 key trends that are set to impact on brands next year.

Alex Comyn
Alex Comyn 19 December 2017
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What's the value of developing AI bots in the New Year?

What's the value of developing AI bots in the New Year?

Mobile App time spent grows 69% year-over-year and the growth of chatbots created by brands is increasingly growing...

Digital Doughnut Contributor
Digital Doughnut Contributor 19 December 2017
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The future is "human" retail - seven steps to 1:1 relationships

The future is "human" retail - seven steps to 1:1 relationships

Customers expect a digitally-supported shopping experience, yet retailers struggle to provide it. These 7 disruptive trends will affect the future of retail.

Stephan Visarius
Stephan Visarius 18 December 2017
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The meandering truth of a Christmas movie

The meandering truth of a Christmas movie

We analysed the most popular Christmas movies and discovered some neuro truths... we can’t get into a joyous state without working our way through some tension!

Digital Doughnut Contributor
Digital Doughnut Contributor 15 December 2017
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The psychological truth of giving gifts

The psychological truth of giving gifts

Isn’t it great when you find the perfect gift for that special someone? You trawl the internet and scour the shops to finally find something that you know they will love. The anticipation of watching that person...

Digital Doughnut Contributor
Digital Doughnut Contributor 14 December 2017
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The surprising truth of Christmas freakonomics

The surprising truth of Christmas freakonomics

We all make hundreds, if not thousands, of decisions every day. Our decisions are influenced by cognitive and behavioural biases that don’t always result in outcomes we expect. The psychological pain of losing...

Digital Doughnut Contributor
Digital Doughnut Contributor 13 December 2017
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Why you shouldn’t use Multiple ESPs (Email Service Providers)

Why you shouldn’t use Multiple ESPs (Email Service Providers)

Using multiple Email Service Providers might seem like a good idea for your business. Trying out various free plans and trying to get by without paying as much. Or it could be one department likes using one provider...

Aniel Bhaga
Aniel Bhaga 12 December 2017
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Why do Christmas campaigns make us so damn emotional?

Why do Christmas campaigns make us so damn emotional?

We looked at the most popular Christmas campaign of this year - and what were considered to be the worst ones of all time - and decided to neurotest their performance. There was one surprising aspect that was common...

Digital Doughnut Contributor
Digital Doughnut Contributor 12 December 2017
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The intriguing truth about brands at Christmas

The intriguing truth about brands at Christmas

Being on all the right platforms, with the right message in front of the right audience is the brand’s utopia. It doesn’t have to be a guessing game to create an emotionally engaging digital campaign that not only...

Digital Doughnut Contributor
Digital Doughnut Contributor 11 December 2017
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14 Amazing Examples Of Brands Killing It With Facebook Ads

14 Amazing Examples Of Brands Killing It With Facebook Ads

How do you design the perfect Facebook ad that converts? A lot of people will start throwing money at Facebook, but not see any success. This comes either because they don’t have a proper strategy for their Facebook...

Luisana Cartay
Luisana Cartay 11 December 2017
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Infographic: The Power of YouTube’s Influencers and the YouTube Growth Tactics They Use

Infographic: The Power of YouTube’s Influencers and the YouTube Growth Tactics They Use

With social media on the rise and television advertising on the decline, it’s more important than ever to pay attention to the new type of “celebrity”, the YouTube creator. Markiplier, Jenna Marbles, Jake Paul, Liza...

Erica Lam
Erica Lam 11 December 2017
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Top Mobile App Development Trends For 2018

Top Mobile App Development Trends For 2018

Mobile app space is ever evolving and with technological innovations, it is going to take a huge step in 2018.

Hemang Rindani
Hemang Rindani 8 December 2017
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Preventing a customer experience nightmare this Christmas

Preventing a customer experience nightmare this Christmas

All eyes are on delivery this year, as consumers leave Christmas shopping until last minute – thanks to the convenience and immediacy of ecommerce – delivery firms are under increasing pressure. Here's four key...

David Grimes
David Grimes 7 December 2017
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Is there an ‘Uncanny Valley’ of advertising AI?

Is there an ‘Uncanny Valley’ of advertising AI?

As AI is getting increasingly ubiquitous, improving exponentially every year, there comes a point when people get an eerie feeling from its proximity to 'the real thing' - this point is called the uncanny valley.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 December 2017
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Everything you need to know about referral rewards and incentives

Everything you need to know about referral rewards and incentives

You learn a thing or 39 working at Buyapowa, the leading referral marketing platform. One of the topics we're asked about most often is how to choose the perfect referral rewards and friend incentives. What are...

Peter Cunningham
Peter Cunningham 5 December 2017
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How are businesses using AR and smart video to transform your shopping experience?

How are businesses using AR and smart video to transform your shopping experience?

The big data revolution is here – now every business, regardless of size, can gather vast quantities of anonymised data. This can then be used to gain valuable insight on shopper habits and in-store preferences, which...

Scott Brothers
Scott Brothers 4 December 2017
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Zero Hour: How Brands can Navigate a World of Mistrust, Misinformation and Multiple Mindsets

Zero Hour: How Brands can Navigate a World of Mistrust, Misinformation and Multiple Mindsets

It’s difficult for brands to navigate in a world of mistrust, misinformation and multiple mindsets, however there is an opportunity to nurture an environment where brands can rebuild consumer trust by engaging with...

Nick Watt
Nick Watt 30 November 2017
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Is Something Missing From Your 2018 Marketing Plan?

Is Something Missing From Your 2018 Marketing Plan?

Whilst most marketing plans typically include PPC, SEO, eMail and Social Media, many are missing out on this high performing channel. Are you?

Angela Southall
Angela Southall 28 November 2017
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Key digital marketing predictions to ring in the holiday spirit

Key digital marketing predictions to ring in the holiday spirit

The holiday season is here and it’s the time for marketers to take advantage of the business opportunities the busiest time of the year has got to offer. And there are plenty of reasons to celebrate! We’ve scoured all...

Digital Doughnut Contributor
Digital Doughnut Contributor 27 November 2017
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Vanity Makes Us Buy: The Dynamic Between Self-Image and Consumer Behaviour

Vanity Makes Us Buy: The Dynamic Between Self-Image and Consumer Behaviour

By associating with certain brands, consumers curate their own self-image and assimilate the brand's showcased qualities. These suggested qualities of brands hold more power than what they do - customers are drawn...

Digital Doughnut Contributor
Digital Doughnut Contributor 23 November 2017
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How to Reduce Returns with the Help of a Digital Advisor

How to Reduce Returns with the Help of a Digital Advisor

Product returns are a huge problem for online retailers worldwide. In fact, almost a third of all e-commerce purchases are being returned (that’s 3x more than in-store purchases!). Digital advisors are designed to...

Ada Okoli
Ada Okoli 23 November 2017
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Marketer Toolbox – What tools can you use for your marketing efforts?

Marketer Toolbox – What tools can you use for your marketing efforts?

Does each marketer need specific tools to make their work easier and better? Well, not necessarily. You can succeed in the world of social media and marketing without plugins, extensions, and tools, but some help...

Jan Zajac
Jan Zajac 23 November 2017
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Fortune favours the ambitious: travel brands that achieve personalisation at scale will win

Fortune favours the ambitious: travel brands that achieve personalisation at scale will win

2017 wraps up a turbulent year for travel and hospitality industry. So as we hurtle toward the new year, and with it the approach of peak booking season, we wanted to take a look at how technology, such as artificial...

Catherine Millar
Catherine Millar 23 November 2017
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The Power of Story-telling

The Power of Story-telling

Although often overlooked, the effects of compelling storytelling are immensely beneficial to a brand. A strong brand narrative helps people understand your ethos & encourages brand loyalty.

Digital Doughnut Contributor
Digital Doughnut Contributor 23 November 2017
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