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Scalable Intelligence: How to Solve the Growth ImperativeFrom quarterly earnings calls and daily market scrutiny through to ever-intensifying competition for talent, today’s business reality is brutally paced. Even Apple’s shares fell dramatically last quarter despite...

                Mark Walker
                12 February 2019
            
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Building the right company culture for customer analytics successThe ability to take an integrated approach to customer data is very much dependent on the culture within the organisation, according to a new report from Digital Doughnut sister company London Research. While...

                Linus Gregoriadis
                11 February 2019
            
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Digital Marketing Trends To Look Out For In 2019Each year new trends are unveiled, and at the beginning of each new year the trending trends are discussed and rated to determine if they are going to be a new revolution or a huge disappointment. So let’s carry...

                Sumit Gharal
                11 February 2019
            
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5 tips for Organic Growth on Instagram2019 is the year for Instagram marketing and it's a fantastic opportunity not only for E-commerce businesses but any business looking to grow their social proof and showcase their company culture.

                Will Patterson
                7 February 2019
            
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Digital Voices of 2019What Is Digital Marketing? At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. 

In digital marketing...

                Rick Barron
                7 February 2019
            
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Decoding Customer Experience ConundrumsOrganisations today are striving to get their customer experience right. So why is it so difficult for people to understand customer experience? Why don't we get it right in the first place and why are...

                Haaris Hasnain
                4 February 2019
            
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How to combat 'peak retail apocalypse’ and sell this yearChristmas is done and dusted - and, amidst the festivities being over, the battle of retailers will continue in the aftermath of the spending frenzy as the January sales continue. 

                Diane Perlman
                30 January 2019
            
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How to leverage your customer insights for growth in 2019If you have a big growth goal to reach in 2019, you can leverage your customer insights from your Voice of Customer (VOC) data to achieve it. And on the flip side, if you have already invested in a VOC initiative...

                Alyona Medelyan
                30 January 2019
            
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2019, What's Good? 3 Trends That Are Blowing UpWhen discussing trends, it can be easy to fall into the trap of discounting continuing trends and only focus on the new, but this can be a major mistake. Genuine trends are those that have been around for longer. They...

                Ada Okoli
                29 January 2019
            
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Customer analytics – how to stay ahead in an ultra-connected ageIt is becoming increasingly clear that modern-day consumers expect first-rate experiences and will find an alternative if a brand isn’t delivering. Meeting the expectations of customers in an ultra-connected age is...

                Linus Gregoriadis
                28 January 2019
            
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Breathing New Life Into a Tired Marketing FormulaChange is probably one of the rare constants in the world of marketing. That’s why utilising the same marketing strategy year after year can have disastrous effects on your company’s revenue streams. Instead of...

                Helen Cox
                28 January 2019
            
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Hear from the likes of Google, Linkedin, SAP and Fujitsu at the B2B Marketing ExpoThe tools, techniques and systems revolutionising the world of marketing will again be taking London by storm on March 27th and 28th, 2019, for another instalment of the coveted B2B Marketing Expo, Europe’s greatest...

                Digital Doughnut
                24 January 2019
            
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How to Get Meaningful, Actionable Insights from Customer Feedback – 3 ExamplesDo you gather vast amounts of customer feedback but don’t quite know how to get actionable, meaningful insights from it? You know the ones, insights that would help to influence your customer experience and overall...

                Alyona Medelyan
                23 January 2019
            
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B2B Marketing Expo 2019 - Europe's Leading Marketing Event The B2B Marketing Expo will return to London’s ExCeL on the 27th & 28th March, 2019, to again provide the latest tools, techniques and revolutionary insights into all things marketing!

                Digital Doughnut
                23 January 2019
            
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Spam Traps: Ignorance is NOT Bliss There is no doubt that email marketers already face a lot of challenges, but certainly one of the most frustrating is low delivery rates. A lot of hidden threats can negatively impact your deliverability. Find out...

                Jenna Devinney
                22 January 2019
            
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7 Brand Profiles on Instagram That you Don’t Know, but you Definitely Should On the one hand, it's a diary, a personal collection of photos (our pets, homes, selfies or coffee mugs), on the other - the world's largest marketing tool. There are no influential brands that are not on...

                Paulina Lasek
                18 January 2019
            
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20 Landing Page Examples you Can't MissLanding pages are web pages that users land on by clicking on a search result, an online advertisement, link on a website, social media or email campaign. To help you design the best landing pages, here are 20 landing...

                Georges Fallah
                17 January 2019
            
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Top 5 Data Sources for Driving Predictive Marketing Success“Data is the fuel that powers AI” [Databricks]. These are seven words (AI is a word, right?) that get trotted out a lot, and that’s not a criticism. Because it is true! Here are the top 5 data types you need to...

                Digital Doughnut
                17 January 2019
            
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Digital Marketing Dilemmas to Avoid In 2019Each year the digital marketing landscape shifts significantly, with fresh trends to take into account and new opportunities to shake off the foibles of the past. 2019 should be no different in this respect, although...

                David Bryan
                16 January 2019
            
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Making the Grade: 5 Messaging Campaigns We’re Crushing On Right NowIt has been a pretty remarkable year for all of us working in the marketing industry. Customer engagement is bound to get even bigger and better in 2019, but we have to say that we were really impressed by...

                Jessica Adams
                16 January 2019
            
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The Most Significant Brand Marketing & Digital Trends of 2019 The digital world is moving at pace, making looking ahead to what happens next an increasingly exciting proposition, with plenty of opportunities for curveballs to derail even the most seasoned marketing commentators....

                Simon Landi
                16 January 2019
            
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Using AI and Predictive Analytics to Increase Customer Value by 34%I recently presented at the Technology for Marketing event, showcasing a series of case studies on how RedEye has worked with clients to use AI and Predictive Analytics to increase Customer Lifetime Value. 

                Digital Doughnut
                15 January 2019
            
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Ten Tips For Startup Success - Volume 2A startup usually succeeds when it is driven by a passionate entrepreneur. A focus on creating unique solutions in delivering customer delight is what is required to succeed. Focusing strongly on customers and the...

                Neel Sinha
                15 January 2019
            
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Predictive Analytics and AI Drive Up Customer Lifetime ValueRedeye have released the results of an 18-month initiative, testing the outcome predictive analytics can having on an organisation's multi-channel campaigns. See the full results here.

                Digital Doughnut
                14 January 2019
            
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How Marketers Can Meet the Needs of the Customers of the Future - and Why That Means Today’s Customers TooThe relationship between consumers, content and brands has changed immeasurably; a sea change in the last 10 years alone. With exponentially more opportunities for real-time interactions, it’s easier than ever before...

                Diane Perlman
                14 January 2019
            
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