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3 Reasons why the Airline Industry Should Embark on DigitalizationWe are in the era of the fourth industrial revolution. We? Oh, that’s us and the robots! While digital technologies disrupt long-established players in every business, they also open up a whole new world of...

                Ezgi Ada
                21 September 2018
            
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Top Reasons for Startup FailureAccording to Harvard Business School study, around 75% of startups fail in the few years. The reasons behind failure are countless as every business is unique and faces a new set of challenges. However, failure is not...

                Alika Cooper
                21 September 2018
            
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3 Mistakes Companies Make When Entering Global Markets Entering new global markets is an exciting time for a company and its employees. From our experience of helping brands, we will share some of the most common mistakes companies make.

                Chui Chui Tan
                20 September 2018
            
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How Big Data and Machine Learning are Reshaping the Insurance IndustryNowadays, data is the most valuable asset. In fact; data quality and how we process data often determine the game. While the ability to make data-driven decisions is of great value for all industries, it has and...

                Ezgi Ada
                20 September 2018
            
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13 Mistakes That Will Hurt Your Landing Page CROThe truth is, that without a powerful landing page, it simply doesn’t matter how much time and/or effort you’ve poured into your marketing campaigns. While a marketing campaign points a prospect in the right direction...

                Georges Fallah
                20 September 2018
            
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Top 6 Customer Loyalty TrendsIn an overly competitive world, loyal customers are a business’ most valued asset. While acquiring new customers is essential, retaining them is equally critical for the growth of the brand. Apart from lowering...

                Adela Belin
                19 September 2018
            
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On-line Video: The Future of Content MarketingImagine if we were five years in the future and you came across this page. Do you think you would be reading this article or watching it in video form? On-line video is continuing its unstoppable rise, and as a result...

                Sharon Dargaville
                18 September 2018
            
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Survey Finds Attention Spans Aren’t Shrinking--They’re EvolvingAttention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences...

                Spencer Waldron
                17 September 2018
            
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What's Hiding in Your Email? An email list can be a ticking time-bomb, ready to explode at any minute. There are hidden threats lurking within your email lists that can damage your abillity to use your data properly, impact your sender reputation...

                Jenna Devinney
                17 September 2018
            
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Three Ways to Enhance Your Branding through Digital ChannelsConsumer behaviour and purchasing patterns have changed dramatically in the digital realm. Thanks to on-the-go purchases and mobile phones, your audience can easily choose to view you or your competitor’s site. If you...

                Sharon Dargaville
                14 September 2018
            
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How the “mobile mindset” is reshaping the customer experienceAnticipating what consumers want and when they want it has become a vital part of marketing simply because of the difficulty brands have standing out. Which means we’ve entered the era of individualized customer...

                Geoff Galat
                13 September 2018
            
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How B2B Content Syndication works? Content syndication is when electronic content is re-distributed by an outsider site. Any sort of advanced content can be syndicated, including blog entries, articles, infographics, recordings and that's only the...

                Prathamesh Yeotekar
                12 September 2018
            
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Digital Marketing for SMEs – 6 Key things to rememberPromoting your small business or start up can often be daunting if you not sure where to start. More often than not, small businesses will take to the search engines and try every tip and trick and platform with sub...

                Tamlyn Wood
                11 September 2018
            
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Tips to scale your online ecommerce businessAre you online ecommerce store owner? Looking to find out ways to scale your business? Are you having a business idea in starting your career in ever growing online ecommerce marketplace? Every ecommerce store owner...

                peter john
                10 September 2018
            
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A journey that never endsA customer journey map? What is it and why should you care? Fair question. Let’s start with a definition first. A customer journey map is a detailed diagram that represents the stages your customers go through [or try...

                Rick Barron
                10 September 2018
            
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7 Reasons You Need to Incorporate Video into Your Online MarketingIt’s a given that the use of video in content marketing is continuing to rise. There are many good reasons for this, and it’s a tactic that should not be easily overlooked. YouTube is now the second most popular...

                Sharon Dargaville
                10 September 2018
            
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Digital Marketing Mistakes You Cannot Afford to MakeEvery business nowadays relies on digital marketing to promote their products or services, as well as to reach out to their target audience. Marketing can easily help you drive business goals and even drive business...

                Raul Harman
                10 September 2018
            
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Spam Traps: Assorted Flavors There are very few phrases that can cause an email marketer as much trepidation as "spam trap". These sneaky, invisible, lurking threats can be hard to understand and suddenly derail even the best...

                Jenna Devinney
                7 September 2018
            
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Top 10 Skills to Become a Rockstar in Digital MarketingTechnology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

                Jessica Andriani
                7 September 2018
            
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5 steps to spot fake AI - as a business personFake AI is everywhere and could be a danger to your business decisions. This blog article reveals how to spot an AI impostor.

                Stephan Visarius
                6 September 2018
            
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Implement These Awesome Strategies For Your Business GrowthGrowing your business is the key to being successful and surviving. With this in mind here are a few strategies that will help you do so.

                Madelyn Wilson
                5 September 2018
            
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Adapting to the modern shopperMarketing campaigns are more complex than ever – a great deal of time and thought goes into coming up with concepts, crafting story lines and messages, designing the creative, scheduling, recording videos, or even...

                Graeme Howe
                5 September 2018
            
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How To Ace B2B Lead Generation With Digital Marketing?The changing consumer behavior is dictating new terms for the B2B segment. Succeeding the B2C like ‘experience’ factor, digital marketing is catching up as the new normal for B2B stores. There are several first-level...

                mark Richard
                3 September 2018
            
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Checklist to Choose the Right CRM SoftwareCutting down manual tasks and improving efficiency are the two goals of every business. CRM software can help ensure you will be always on the top of your game.

                Emma James
                30 August 2018
            
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Importance of Email Appending in Email Marketing Email Appending Services is a great way of Collecting the Users Database, with permission and Use it for Multiple channel Marketing Activities. 

                Shubham Kumar
                30 August 2018
            
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