Article

Sharon Dargaville
Sharon Dargaville 14 September 2018

Three Ways to Enhance Your Branding through Digital Channels

Consumer behaviour and purchasing patterns have changed dramatically in the digital realm. Thanks to on-the-go purchases and mobile phones, your audience can easily choose to view you or your competitor’s site. If you are falling behind in terms of brand loyalty across your digital channels, you may find yourself falling behind in the sales category.

Therefore, you should consider following these three tips for building and managing your brand through digital channels – they will help you toward being the leader of customer conscious when making a buying decision.

Cover All Social Media Bases

Facebook is just the start. Instagram, Twitter, LinkedIn and Snapchat are all great channels to consider vamping up your digital presence. The main thing is to find the channel that works best for your marketing strategy, and bolster your campaigns through that channel. However, you still need to maintain a presence across the other channels. Be consistent and continue to post, measure/analyze the success of your campaigns and be ready for customer feedback/complains, as this is an important way to nurture your customer base.

Get Your SEO Down to an Art Form

Optimize your SEO content so that it ranks better with SERP. This is an SEO tactic that enhances brand visibility. You may also need to consider off-page SEO which is just as important as the on-page component. This tells search engines (like Google) how your site is viewed upon by the digital audience. Post on websites that will allow brand authority e.g. answer questions on Quora that are relevant to your product that directs the consumer to your website. Continue to monitor your brand and how it is being perceived by readers, as well as continuing to respond to feedback regarding your content.

Use PPC to Speed Up Brand Awareness

Pay Per Click Advertising does so much more than just attract traffic to your site. Given that you bid on the right keywords you can increase your brand image depending on user searches. You want to bid on branded terms and primary keywords regardless of whether whether the Cost Per Click is a little more expensive. It will help you build brand awareness and optimize your content toward the reader.

Remember to try to put the following tips into practice when creating a comprehensive digital channels strategy – they can help you nurture your image and create user attention.

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