Article

Sharon Dargaville
Sharon Dargaville 14 September 2018

Three Ways to Enhance Your Branding through Digital Channels

Consumer behaviour and purchasing patterns have changed dramatically in the digital realm. Thanks to on-the-go purchases and mobile phones, your audience can easily choose to view you or your competitor’s site. If you are falling behind in terms of brand loyalty across your digital channels, you may find yourself falling behind in the sales category.

Therefore, you should consider following these three tips for building and managing your brand through digital channels – they will help you toward being the leader of customer conscious when making a buying decision.

Cover All Social Media Bases

Facebook is just the start. Instagram, Twitter, LinkedIn and Snapchat are all great channels to consider vamping up your digital presence. The main thing is to find the channel that works best for your marketing strategy, and bolster your campaigns through that channel. However, you still need to maintain a presence across the other channels. Be consistent and continue to post, measure/analyze the success of your campaigns and be ready for customer feedback/complains, as this is an important way to nurture your customer base.

Get Your SEO Down to an Art Form

Optimize your SEO content so that it ranks better with SERP. This is an SEO tactic that enhances brand visibility. You may also need to consider off-page SEO which is just as important as the on-page component. This tells search engines (like Google) how your site is viewed upon by the digital audience. Post on websites that will allow brand authority e.g. answer questions on Quora that are relevant to your product that directs the consumer to your website. Continue to monitor your brand and how it is being perceived by readers, as well as continuing to respond to feedback regarding your content.

Use PPC to Speed Up Brand Awareness

Pay Per Click Advertising does so much more than just attract traffic to your site. Given that you bid on the right keywords you can increase your brand image depending on user searches. You want to bid on branded terms and primary keywords regardless of whether whether the Cost Per Click is a little more expensive. It will help you build brand awareness and optimize your content toward the reader.

Remember to try to put the following tips into practice when creating a comprehensive digital channels strategy – they can help you nurture your image and create user attention.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
Why Traditional Christmas Marketing Plans Have Been Ripped up for Good

Why Traditional Christmas Marketing Plans Have Been Ripped up for Good

There’s always been that sense that you shouldn’t start Christmas adverting too early; that there’s a time and a place when it’s ok to utter the c-word for the first time each year. It’s traditionally been when John...

Charlotte Beech
Charlotte Beech 15 November 2021
Read more
What Design Features Does Your Ecommerce Portal Lack in 2021?

What Design Features Does Your Ecommerce Portal Lack in 2021?

If you want to update your ecommerce portal design, study this guide to find out about top features for 2021 and make your portal more advanced.

Roman Davydov
Roman Davydov 9 November 2021
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more