Article

Shubham Kumar
Shubham Kumar 30 August 2018

Importance of Email Appending in Email Marketing

Email Appending Services is a great way of Collecting the Users Database, with permission and Use it for Multiple channel Marketing Activities.

Email Marketing is an age-old traditional method of marketing which still holds the record for giving maximum ROI. When we talk about Email Marketing, many people consider it dead. In Reality, it is still the best tactics in generating B2B and B2C leads, Nurturing those leads and for higher Conversions. 

Email Appending Services gives a huge boost to the sales number and for generating higher traffic to the website. 

All organizations big or small are required to create and maintain the database of their potential customers and their existing customers for business purposes. The major purpose of doing so is Email Marketing activities and Campaign. 

Some facts about Email Marketing which proves it is not dead.

1) Till the End of 2018 People will send and Recieve 281 billion emails per day according to Current Statistics.

2) In the United States alone 85% of Adults send and read Emails. 

3) Despite the rise of social Messaging apps 78% of teenagers still use Email of Communication. By Adestra.

4) DMA Insight shows that 99% of us check emails every day.

5) 95% of professionals use email, making it ideal for business to business communication.

From the above statistics and researches, it is quite clear that Email Marketing is still the king When it comes to Email Marketing!

Email Marketing proves to be the best choice as all business communication is done through emails. Email Marketing is the most direct and immediate method for reaching out to your targeted audience. 

Email Database has a Major Role in the success of Email Marketing. When you think of Expanding you Market or getting extraordinary exceptional communication gains, you would need verified, authentic and correct Email Database of your targeted audience.     

Over a period of time, a lot of missing data would be there in your database. Here is where Email Appending Services Come into play. 

What do you Understand by "Email Appending" or What Exactly is "Email Appending"?

Email Appending is also known as E-appending, the word "append" simply means "to add or supplement". Therefore Email Appending simply means adding emails in your existing database.

According to Optin Contacts definition of Email Appending: " Email Appending is the Marketing Practice where the existing Customer data are mapped to the vendor's requirement so that the missing information like Email address could be obtained and Updated".  In simple words, you are updating the email address of your existing customer or prospects which are missing from your Database. 

Developing the knowledge on how your customer can be reached out to is very important part of any type of Marketing. As a Marketer, you need to pass the information about your product and services to your targeted audience through the right database and information. 

One of the important parts of Email Appending is seeking permission from the customers to opt-in for further Communication through the same email regarding specific product and services. 

Advantages of Email Appending Services:

  • Data Hygiene: Appending as a process also cleanses and updates your database.
  • Cost Effective: It is one of the most cost-effective methods of creating your database. 
  • Drive Website Traffic: Encouraging the Customers to visit the website at low Cost. 
  • Quick Market Survey: You can do a quick Market survey about your new product and services and work on their feedback to make the product/services better.
  • Convert Single Channel Customers to Multiple Channel Customers. 

Appending is a great Technology that gives Marketers greater insight and access to your customers and also it is one of few niche services which allows B2B customer communication at a greater ease. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 22 September 2020
Read more
The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

The Carrot of a Bigger Market is More Powerful Than the Stick of Legal Action in Driving Web Accessibility Investment, New Research Finds

Getting web accessibility right is a massive commercial opportunity. The World Health Organization estimates that 1.3bn people worldwide are living with some form of impairment. The benefits of making it easier for...

Michael Nutley
Michael Nutley 30 November 2023
Read more
It’s Time For Brands to Move From Personalised, to Personal

It’s Time For Brands to Move From Personalised, to Personal

At a time when almost every brand is tailoring content and offers to individual customers based on their demographic data, purchase history, and online behaviours, are these personalisation efforts still adding value?...

Shafqat Islam
Shafqat Islam 27 November 2023
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more
From Success to Setback: Lessons in MarTech Decision-Making

From Success to Setback: Lessons in MarTech Decision-Making

We often talk to clients about the consolidation of MarTech capabilities across vendors, to the point that it’s often not too difficult to pick up a new technology if you’re comfortable working with an alternative...

Andrew Addison
Andrew Addison 29 November 2023
Read more