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Managing digital rights: combating the growing VPN threat in an age of portability

Managing digital rights: combating the growing VPN threat in an age of portability

Virtual private networks (VPNs) can be perplexing. On the one hand, they are frequently harnessed as a gateway to access restricted content and therefore present a threat. But on the other, they can offer a means for...

Charlie Johnson
Charlie Johnson 25 February 2019
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Top Social Media Tools for Growing Your Brand in 2019

Top Social Media Tools for Growing Your Brand in 2019

Manually posting and monitoring multiple social media accounts would be time and capital-intensive activity for any organization, therefore, social media tools come handy.

Neel Sinha
Neel Sinha 25 February 2019
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3 Effective Ways to Develop a Business with User-Generated Content

3 Effective Ways to Develop a Business with User-Generated Content

User-generated content (UGC) is one of the social media marketing tactics that you can't miss. Not only is user-created content free but it is actually one of the most effective strategies for getting more traffic...

Tomy
Tomy 25 February 2019
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Five foolproof SEO strategies to supercharge your website

Five foolproof SEO strategies to supercharge your website

Content, age, and authority are the three pillars of trust that equate to Google’s elusive relevancy ranking. If you fail to provide these three, you’ll likely flounder in the sea of stringent competition and...

Lyla Phillip
Lyla Phillip 22 February 2019
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7 Proven Online Marketing Strategies

7 Proven Online Marketing Strategies

Are you wondering how to make your online marketing strategy work? Many businesses struggle. They are not sure on how to advertise their services or products so that they can get enough conversions. They also often...

Martina Sanchez
Martina Sanchez 22 February 2019
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Hello Google, tell me the key voice search stats for B2B marketers

Hello Google, tell me the key voice search stats for B2B marketers

It’s a challenging time to be a marketer today. Do you agree? They have to understand and follow emerging trends in the ever-changing digital landscape. The industry experts predict ‘Voice Search’ to be one of the...

Dr.Venkatesh Raman
Dr.Venkatesh Raman 22 February 2019
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The Art of Storytelling

The Art of Storytelling

For social media marketers, in particular, podcasts can help keep your skills sharp and your brain churning, and arm you with strategies to stay one step ahead of the competition.

Rick Barron
Rick Barron 21 February 2019
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47% Leads Nurtured In CRM Will Convert. Adopt CRM Today!

47% Leads Nurtured In CRM Will Convert. Adopt CRM Today!

Due to the rise of virtual assistants, social CRM, omnichannel technologies and AI-powered automated workflows in 2018, Customer Relationship Management (CRM) witnessed a really good year. As more AI-powered...

Anisha Vijayan
Anisha Vijayan 21 February 2019
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Three technology trends defining the future of marketing

Three technology trends defining the future of marketing

There are now only six weeks to go until the MarTech West conference in San Jose, California. Here we bring you three marketing technology trends that are helping to shape the future of business. Read on to learn more...

Linus Gregoriadis
Linus Gregoriadis 21 February 2019
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6 Common Mistakes To Avoid In Digital Content Creation

6 Common Mistakes To Avoid In Digital Content Creation

There is no secret formula to optimizing your content for search engines. There are certainly good SEO content writing practices - but like anything else, recognizing and learning to avoid the most common errors will...

John Aaron
John Aaron 21 February 2019
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Q&A with Ben Samuel, VP EMEA, Nielsen Visual IQ

Q&A with Ben Samuel, VP EMEA, Nielsen Visual IQ

We discuss disruption marketing, multi-touch attribution and the need for speed in today's marketing.

Ben Samuel
Ben Samuel 19 February 2019
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How can you benefit from predictive analytics?

How can you benefit from predictive analytics?

We can already predict opportunities in business but we should also predict compliance and integrity risks. Traditionally, risk management has had a backwards-looking view. Mostly focused on mitigation and remediation...

Maria Girald
Maria Girald 19 February 2019
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2019 Predictions and the start of 5G

2019 Predictions and the start of 5G

With 2019 well underway, the hype of 5G and the growth of IoT are filling my thoughts, with both – especially the fifth generation of mobile networks – in a relatively early stage. So, how will 5G and IoT develop this...

Ronald Sens
Ronald Sens 19 February 2019
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Six Questions to Ask When Sourcing an Ecommerce Platform in 2019

Six Questions to Ask When Sourcing an Ecommerce Platform in 2019

Finding the right ecommerce platform in today's congested marketplace.

Mark Fitzsimmons
Mark Fitzsimmons 18 February 2019
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Top 5 Global B2B Marketplaces to Expand Your Business

Top 5 Global B2B Marketplaces to Expand Your Business

The methods of buying and selling products have become highly digitalized. This digitalization has given way to new trading facilities to businesses and it has introduced different online business platforms as well...

Usman Ahmed
Usman Ahmed 18 February 2019
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Formulaic Success: The Importance of Obeying The 10/20/30 Rule in Business Presentations

Formulaic Success: The Importance of Obeying The 10/20/30 Rule in Business Presentations

Conducting effective presentations is quite a challenge for most people. However, with Kawasaki's 10/20/30 rule, it becomes much simpler.

Dmytro Spilka
Dmytro Spilka 18 February 2019
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The power of a single customer view: increased personalisation and optimal CX

The power of a single customer view: increased personalisation and optimal CX

Customers now want the best of all worlds. Good old fashioned personalised service, brands who understand and are empathetic towards them but who can deliver exactly what they want, immediately?

Dan Telling
Dan Telling 18 February 2019
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The Best Shopify CRM platforms to Boost Your Sales in 2019

The Best Shopify CRM platforms to Boost Your Sales in 2019

Customer information is vital to any ecommerce organisation, whether you’re aiming to increase your retention rate or launch a new marketing campaign, customer information is vital for making informed, accurate and...

George Peabbles
George Peabbles 15 February 2019
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How your Ecommerce Business сan Benefit from Machine Learning

How your Ecommerce Business сan Benefit from Machine Learning

Machine learning is making significant inroads in a wide range of industries, including retail. In fact, Gartner predicts that by 2020 over 80% of all customer interactions will be run by AI.

Tetiana Boichenko
Tetiana Boichenko 15 February 2019
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Building the right company culture for customer analytics success

Building the right company culture for customer analytics success

The ability to take an integrated approach to customer data is very much dependent on the culture within the organisation, according to a new report from Digital Doughnut sister company London Research. While...

Linus Gregoriadis
Linus Gregoriadis 11 February 2019
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Digital Marketing Trends To Look Out For In 2019

Digital Marketing Trends To Look Out For In 2019

Each year new trends are unveiled, and at the beginning of each new year the trending trends are discussed and rated to determine if they are going to be a new revolution or a huge disappointment. So let’s carry...

Sumit Gharal
Sumit Gharal 11 February 2019
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Account Based Marketing - Making a case for Marketing Success

Account Based Marketing - Making a case for Marketing Success

" Don't count the people you reach...Reach the people who count" -David Ogilvy  Customers are a complex bunch & B2B customers even more so. With time, proliferation of discovery & buying...

Amit Thapliyal
Amit Thapliyal 11 February 2019
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Scent Marketing: Smells That Sell

Scent Marketing: Smells That Sell

Learn how to control consumers’ memory, emotion and even buying behavior by taking advantage of the strongest of the five senses.

Leanna Serras
Leanna Serras 8 February 2019
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Retail Recap: 2018 eCommerce Developments

Retail Recap: 2018 eCommerce Developments

2018 was a year of change for the retail industry. New advancements in technology, shifting customer expectations, and increased competition forced retailers to re-evaluate their priorities and find new ways to grow.&...

Rachel Hobble
Rachel Hobble 8 February 2019
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5 tips for Organic Growth on Instagram

5 tips for Organic Growth on Instagram

2019 is the year for Instagram marketing and it's a fantastic opportunity not only for E-commerce businesses but any business looking to grow their social proof and showcase their company culture.

Will Patterson
Will Patterson 7 February 2019
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