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Why Successful Hotels Prioritize Visual UGC Marketing

Why Successful Hotels Prioritize Visual UGC Marketing

You’ve heard it a million times: a picture is worth a thousand words. And when it comes to planning a successful hotel marketing plan, that’s 100% true.

Luisana Cartay
Luisana Cartay 10 August 2016
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Mobile Wallets – A Reciprocal Relationship

Mobile Wallets – A Reciprocal Relationship

Recent studies into mobile users’ attitudes have demonstrated that regardless of age, gender and location, consumers are already on board with and ready to use mobile wallets.

Matthew Winters
Matthew Winters 10 August 2016
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Eight Steps to Obtain Speaking Engagements: High Impact Opportunities for Public Relations, Marketing, and Business Development

Eight Steps to Obtain Speaking Engagements: High Impact Opportunities for Public Relations, Marketing, and Business Development

Companies need to expose their expertise to prospective customers and clients. Public speaking often results in the attainment of business, by providing increased awareness of the company in general and specific...

Steve Markman
Steve Markman 10 August 2016
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The Evolution of Your Ad Campaign Is Programmatic

The Evolution of Your Ad Campaign Is Programmatic

If you are in Digital Marketing or in the Advertising Industry you must have heard of the words but are you sure you know what is it about?

Demetris Stefani
Demetris Stefani 10 August 2016
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Header Bidding: Where Is It Now And Where Is It Going?

Header Bidding: Where Is It Now And Where Is It Going?

Let’s start with a question: What is header bidding? As its popularity continues to rise, more and more people have become interested in the answer to that question.

Eli Mandelbaum
Eli Mandelbaum 10 August 2016
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6 Ways To Start Planning Your Website Redesign

6 Ways To Start Planning Your Website Redesign

When it comes to a website redesign, a lot of time and dedication goes into the process. That’s why the beginning stages of your website redesign are so crucial to the success of your redesign and site long-term. Many...

Claire Bergin
Claire Bergin 10 August 2016
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How Can You Future Proof Your Digital Knowledge?

How Can You Future Proof Your Digital Knowledge?

I’ve pulled together a number of actionable tips for you to make sure you can keep up with the latest digital marketing conversation topics and wow your dinner guests with your acronym knowledge.

Julia Deutsch
Julia Deutsch 10 August 2016
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Why Aren’t my Employees Engaged? - How to Overcome the Pitfalls of Employee Advocacy

Why Aren’t my Employees Engaged? - How to Overcome the Pitfalls of Employee Advocacy

Research shows the benefits of a formal Employee Advocacy for the firm and its employees, however, it does not suffice to “start doing Employee Advocacy” and expect positive results to come in automatically and...

Anita Theis
Anita Theis 9 August 2016
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From Social B2B to F2F Meetings in 3 Easy Steps

From Social B2B to F2F Meetings in 3 Easy Steps

Social-media marketing enables businesses to reach more customers, have them interact with a brand and build a strong presence online. However, many companies create social pages and then fail to get people to become...

Sharon Israel
Sharon Israel 9 August 2016
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7 Tips For Lead Generation

7 Tips For Lead Generation

No matter how grand the campaign, how thoughtful the strategy or how well produced the content, nothing matters more to marketers than lead generation. At the end of the day, if sales are being handed either too few...

Sam Geapin
Sam Geapin 9 August 2016
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3 Content Marketing Tips You Can Learn From Pokémon GO

3 Content Marketing Tips You Can Learn From Pokémon GO

Yes, this is yet another thought piece on the phenomenon of Pokémon GO. I’ve been an avid player these last few weeks, using it as an excuse to go for a long walk after work, and it’s struck me during that time...

Claire Trevien
Claire Trevien 9 August 2016
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Why Emotional Storytelling Works for Brands

Why Emotional Storytelling Works for Brands

Marketing in the digital era is no easy task; the multitude of advertisers all competing for the same virtual space creates a ‘content soup’ that marketers need to cut through in order to deliver their message.

Jon Mowat
Jon Mowat 8 August 2016
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The 6 Best Email Tactics to Take Your Business Sky-High

The 6 Best Email Tactics to Take Your Business Sky-High

The question has no doubt crossed your mind: what email tactics should you be using? This recent study reveals the 6 best email tactics from 300 marketers.

Sophia Skinbjerg
Sophia Skinbjerg 8 August 2016
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How Does Big Data Benefit Marketing

How Does Big Data Benefit Marketing

The connections between marketing and Big Data are easy to see. GPS tracking devices provide the location of people who use certain smartphone apps. Facebook and Twitter are huge databases of people’s behaviors and...

Oscar Waterworth
Oscar Waterworth 8 August 2016
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How Digitized Is Our World?

How Digitized Is Our World?

New technology is speeding up processes of digitization, with economies and job markets to be the first to feel the impact.

Sam Geapin
Sam Geapin 8 August 2016
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Is Ad Blocking Really The Apocalypse For Digital Publishers?

Is Ad Blocking Really The Apocalypse For Digital Publishers?

Is ad blocking going to mark the end of digital publishing?

Sam Geapin
Sam Geapin 8 August 2016
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Rio 2016 – Getting Around 'Rule 40' On Social Media

Rio 2016 – Getting Around 'Rule 40' On Social Media

The Rio 2016 Olympic games are here! Millions of fans will be sending their love via social media, offering their support for athletes. And athletes would love to interact back. They would love to show their...

Jan Zajac
Jan Zajac 5 August 2016
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Insight: Luxury Fashion In E-Commerce

Insight: Luxury Fashion In E-Commerce

Luxury is no longer exclusive to the super-rich. This means the landscape of luxury fashion in E-Commerce is changing as we speak.

Olga Rabo
Olga Rabo 5 August 2016
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Why Effective Personalisation Is so Important

Why Effective Personalisation Is so Important

There has been a lot in the news recently about the privacy of personal data, and quite rightly, as it is a very sensitive issue. But if done safely and correctly, there can be many upsides such as better, more...

Matthew Winters
Matthew Winters 5 August 2016
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Utilizing Re-marketing Lists to Target Website Visitors

Utilizing Re-marketing Lists to Target Website Visitors

It's a common complain among websites that they are not able to convert a number of visitors to buyers or are not able to bring the customers back on their website after a number of purchases. It is well known...

Virendra Shekhawat
Virendra Shekhawat 4 August 2016
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Attract, Nurture and Convert More Leads with a Modern Approach to Content Marketing

Attract, Nurture and Convert More Leads with a Modern Approach to Content Marketing

For many years, businesses and brands have widely used content marketing as it is recognised as the best method to support inbound customer engagement and nurture through the purchase process.

Harvey Steed
Harvey Steed 4 August 2016
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Augmented And Virtual Reality

Augmented And Virtual Reality

Today Augmented/Virtual reality has taken the app world by storm. If we look around we will find numerous VR apps, which appear really cool. It did help in getting attention but the real “value” element appeared to be...

Anitha Rajagopalan
Anitha Rajagopalan 4 August 2016
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Deciding Between Blogging or a Website

Deciding Between Blogging or a Website

It’s a question asked by many affiliate marketers, which is why I decided to post my professional opinion. A Blog is much more effective than a website, because a blog can be 1000 “mini sites” sending traffic to the...

Deon Christie
Deon Christie 3 August 2016
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The Content Marketing Olympics: Infographic

The Content Marketing Olympics: Infographic

For Rio 2016 a record number of countries are participating in a record number of sports with over 10,500 athletes participating. As content marketers we all want to break some records of our own. At Magnafi we...

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 3 August 2016
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The Science Of Emotions And Social Engagement

The Science Of Emotions And Social Engagement

It’s a common enough idea in sales and marketing that tapping into your audience’s emotions can inspire certain reactions, but what exactly is it that pushes people to interact with content?

Ben Hollom
Ben Hollom 3 August 2016
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