Articles - February 2022 - 2022

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How Can Direct Mail Automation Help Streamline Your Business?

How Can Direct Mail Automation Help Streamline Your Business?

Direct mail automation enables the integration of direct mail into the rest of your business automation tools, initiates campaigns, and eliminates the manual process involved.

Kenny Tripura
Kenny Tripura 8 March 2022
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Decoding the Significance of Intent Data for B2B Marketers

Decoding the Significance of Intent Data for B2B Marketers

Intent data reflects online users' explicit business interests. Intent data is one of today’s top buzzwords in marketing. But what is intent data, and what are the key benefits of using it? In this post, we'll...

Priya Kumari
Priya Kumari 7 March 2022
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Has TikTok Cancelled the Family Recipe? 10 Massive Food Trends Right Now

Has TikTok Cancelled the Family Recipe? 10 Massive Food Trends Right Now

Forget grandma’s old recipe book, today’s cooks turn to TikTok for inspiration! From CBD cooking to home-grown ingredients, food and drink are catering to the new, conscious consumer, while digital dining is changing...

Matt Hay
Matt Hay 7 March 2022
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Podcast – Interview with Industry Experts on the Future of Retail and D2C Marketing

Podcast – Interview with Industry Experts on the Future of Retail and D2C Marketing

The first episode in a new series of the csuite podcast called ‘Marketing Futures’, produced in partnership with SAP. Guests from Stitch Fix, Bravissimo and SAP talk about the changing face of the retail landscape...

Russell Goldsmith
Russell Goldsmith 4 March 2022
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Key Effective Ways to Reduce the AWS Cloud Cost

Key Effective Ways to Reduce the AWS Cloud Cost

Effective ways to adopting the best practices of cloud cost optimization to reduce AWS cloud costs for organizations.

Mehak Narula
Mehak Narula 4 March 2022
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Why the Digital Era Isn’t the End for Print Marketing

Why the Digital Era Isn’t the End for Print Marketing

Digital marketing continues to grow in this new age of online transactions and endless social media streams. Whether it’s seeing a targeted advert among your Google searches or an engaging competition for you to take...

Kintija sLUKA
Kintija sLUKA 3 March 2022
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The Remote Working Threat to CX – and How to Fix it

The Remote Working Threat to CX – and How to Fix it

Recent research conducted by integrated communications provider Adare SEC has revealed that 80% of corporate decision-makers believe that remote working is damaging the customer experience. Why? Because remote staff...

Allan Rowan
Allan Rowan 3 March 2022
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Decoding Keyword Difficulty in SEO

Decoding Keyword Difficulty in SEO

Keyword difficulty is expressed as the percentage of all online documents which contain your search term or its close variants. In technical terms, it is the percentage of websites with your target keyword in their...

Priya Kumari
Priya Kumari 2 March 2022
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Why These Easter Marketing Strategies Could Produce Egg-Cellent Results!

Why These Easter Marketing Strategies Could Produce Egg-Cellent Results!

Spring is in the air, and that means that Easter is just around the corner. It is now one of the biggest retail opportunities of the year for many, and there is a lot that can be done to help businesses capitalise on...

Adele Thomas
Adele Thomas 2 March 2022
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Minimum Viable Product (MVP) Examples for 2022

Minimum Viable Product (MVP) Examples for 2022

These are reasons why any venture should test their ideas, to analyze the reaction of users by creating minimum viable products. For more information read this post to discover a few examples of a minimum viable...

Rajneesh Kumar
Rajneesh Kumar 1 March 2022
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What are the Pros and Cons of Metaverse Technology?

What are the Pros and Cons of Metaverse Technology?

Now that virtual events have become an indispensable part of our lives, one new concept that has recently emerged is that of the Metaverse. It became popular after the social media giant Facebook announced to change...

Alyssa Joshua
Alyssa Joshua 1 March 2022
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How Conversational Marketing Builds Enduring Relationships with Customers

How Conversational Marketing Builds Enduring Relationships with Customers

Today’s customers want it all—excellent service, quality products and solutions, and brands that engage with them in a relatable manner. A Microsoft study shows that 54% of global consumers have higher customer...

Desiree Gullan
Desiree Gullan 28 February 2022
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6 of the Most Famous Social Networks That Connect People

6 of the Most Famous Social Networks That Connect People

Is it worth investing your time and money into Facebook app development? Spend half your social media budget on Facebook and the other half on YouTube and LinkedIn, if that makes sense?

Tracy Shelton
Tracy Shelton 28 February 2022
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Flip Your Customer The BiRD – The Missing Link Between Branding and Profit

Flip Your Customer The BiRD – The Missing Link Between Branding and Profit

Historically marketers have treated branding as a funneling process. They took in huge amounts of information, sifted through it, analyzed it, argued about it and finally, out from the bottom of the funnel popped a...

Tom Martin
Tom Martin 25 February 2022
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What Makes MDM the Ultimate Vehicle for Digital Transformation?

What Makes MDM the Ultimate Vehicle for Digital Transformation?

Master data management is the key to leverage data, new applications, and data sources. It is the critical component of a modernized data strategy required for digital transformation.

Rakesh Kumar
Rakesh Kumar 25 February 2022
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How is Artificial Intelligence (AI) Changing the Realm of SEO?

How is Artificial Intelligence (AI) Changing the Realm of SEO?

As marketers, you must introspect whether your search engine marketing strategy is based on industry-wide best practices. Are you confused because you're not getting the results that you want or are not getting...

Priya Kumari
Priya Kumari 24 February 2022
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The Covid Effect Revealed: The Impacts on In-House Marketing

The Covid Effect Revealed: The Impacts on In-House Marketing

49% of European in-house teams are working remotely full time, 67% of brands have increased their digital marketing initiatives, 48% report that the demand for content has increased and 97% of respondents have moved...

Harry hgd
Harry hgd 24 February 2022
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Strategies and Tools to Boost SEO for React Apps

Strategies and Tools to Boost SEO for React Apps

Peek through the essential attributes of SEO and learn about some strategic approaches and tools that will help you to improve SEO for React Apps.

Shelly Megan
Shelly Megan 23 February 2022
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From Forming to Norming: How Brands are Getting to Know Newly Established Neighbourhoods

From Forming to Norming: How Brands are Getting to Know Newly Established Neighbourhoods

Paps Shaikh is the Commercial Director at Nextdoor, the online neighbourhood network. In this feature he writes about how a record year for home moves will change neighbourhoods and impact hyper-local marketing.

Paps Shaikh
Paps Shaikh 23 February 2022
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Why Do DAM Systems Need Metadata Management for Peak Performance?

Why Do DAM Systems Need Metadata Management for Peak Performance?

This article showcases the importance of metadata management in a digital asset management (DAM) system to ensure an overall consistency in an organization’s entire data ecosystem.

Vandana Singal
Vandana Singal 22 February 2022
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A Window in 2022: The Next Year for OOH

A Window in 2022: The Next Year for OOH

Say goodbye to 2021! An exhausting year dominated by terms like ‘vaxxed’, ‘hybrid work’, ‘The Great Resignation’ and ‘NFT (non-fungible token)’. Terms that highlight how the pandemic continued to reshape the global...

Digital Doughnut Contributor
Digital Doughnut Contributor 22 February 2022
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More Personalised, More Responsive, More Joined-Up – the Priorities for Financial Services Marketing in 2022

More Personalised, More Responsive, More Joined-Up – the Priorities for Financial Services Marketing in 2022

As the UK takes off its masks and steps tentatively into the post-pandemic era, financial services marketers are focusing on more personalisation, greater responsiveness to customer needs, and joined-up omnichannel...

Michael Nutley
Michael Nutley 22 February 2022
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Key Drivers of Customer Experience - An Analysis of 5 Million Feefo Customer Reviews

Key Drivers of Customer Experience - An Analysis of 5 Million Feefo Customer Reviews

An AI-driven study of millions of customer reviews has revealed the most important drivers of customer sentiment across eight business sectors.

Linus Gregoriadis
Linus Gregoriadis 21 February 2022
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Top 10 Social Media Sites and Apps For 2022 and Beyond

Top 10 Social Media Sites and Apps For 2022 and Beyond

Here’s a list of the best social media websites and mobile apps you must consider prior to your plan for social media application development or forming your marketing strategy.

Mayur Panchal
Mayur Panchal 21 February 2022
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Success in the World of Ecommerce: A Roadmap for Small Businesses in 2022

Success in the World of Ecommerce: A Roadmap for Small Businesses in 2022

When the Covid-19 pandemic struck in 2020, no one felt the shock like small businesses. Put simply, larger companies and corporations had the financial infrastructure in place to survive pandemic pressures. Whilst...

Elle Nadal
Elle Nadal 21 February 2022
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