February 2022 - Digital Doughnut

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Future of Production: Why AI Delivers Video Viewers Want to WatchVideo is the advertising 'medium of the moment' is an insight that probably won’t shock you, given viewing figures for YouTube and TikTok. What might be surprising, though, is the speed at which it’s starting...

                Caitlyn Hennessey
                18 February 2022
            
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Podcast - Interview with Kabir Shahani, CEO and Co-Founder of AmperityPart of our special series of episodes that we're recording in partnership with the European PR Agency, Tyto, and their own Without Borders podcast, this interview is with Kabir Shahani, CEO and Co-Founder of...

                Russell Goldsmith
                18 February 2022
            
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How Brands Can Win the Trust of Gen ZSay hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions. 
As a trained scientist, I am obsessed with experimentation, empiricism and...

                Jeremy King
                17 February 2022
            
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Reflection on Digital 2021 What have we learned from business leaders, brands, and industries about marketing, customer experience, and digital transformation? In many aspects, the year 2021 seemed like a continuation of the year 2020. The...

                Faizan m. Syed
                17 February 2022
            
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Rise of the Enterprise Data StorytellersData is the most valuable asset of any organization today. Have you thought of the last 24 hours in a typical business day without working on data or a dashboard as a digital business professional?

                Dr.Venkatesh Raman
                16 February 2022
            
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Five Digital Marketing Trends You Need to Know in 2022 The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise brand awareness and expand market share. 

                Desiree Gullan
                16 February 2022
            
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Infographic: Impact of Trustpilot Ratings and Reviews in AdvertisingLondon Research recently partnered with Trustpilot to survey 5,000 consumers - including 1,000 in the US - to measure the effect of harnessing Trustpilot ratings and reviews in advertising. This infographic summarises...

                Linus Gregoriadis
                15 February 2022
            
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Top 11 SEO Skills That Marketers Should Know About in 2022 SEO is an intrinsic and unnegotiable part of any successful content strategy. Most SEO marketers might feel a bit stagnant after getting their badge as SEO professionals. Up-gradation is the key strategy for survival...

                Priya Kumari
                15 February 2022
            
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13 Best Ways to Increase Sales for Your SaaS Business in 2022Increasing sales for your SaaS business doesn't have to be a hassle. That is why having a carefully thought out sales strategy is essential to having a successful business. Reading through this post, you will find...

                Irina Weber
                15 February 2022
            
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How to Develop Your Own Social Media ApplicationYou may be asking yourself questions such as "How is it possible to develop an app like Instagram?", "What is the key to the success of an app?" "How to make it unique?". If your answer...

                Andrew Gromenko
                14 February 2022
            
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White Label DSP is Better Than Self-Serve DSPMany people often raise the discussion as to what DSP is better, white label, or self-serve. There is also a misconception that these two could actually be basically the same. 

                Vivian Atwater
                14 February 2022
            
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How to Efficiently Manage Your Outsourced Marketing TeamOutsourcing your marketing initiatives comes with several benefits. Even large organizations have to hire external agencies to handle specific marketing campaigns. However, you’ll need an efficient strategy to ensure...

                Grace Morris
                11 February 2022
            
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What Data Clean Rooms Are All AboutIncreasing privacy restrictions and deprecation of cookies warrant marketers to innovate and thoughtfully use customer data for audience activation and media measurement. Brands have 
been collecting and building...

                Pranav Patil
                11 February 2022
            
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Core Web Vitals: How Google's New Ranking Factors Affect Search PerformanceOnline visibility is the most crucial factor in the world of modern marketing. It is assessed by the position of a webpage on the topmost search results for a query. Given the importance of search performance for...

                Vaibhav Kakkar
                10 February 2022
            
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Artificial Intelligence vs Machine Learning vs Deep Learning: New Advancement EthicsAI vs ML vs DL: Every new technology or innovation brings with it a plethora of job opportunities. In the period of Covid-19, we have seen that technology is constantly evolving, and with it, a plethora of new prospects.

                yugasa software
                10 February 2022
            
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5 B2B Marketing Trends 2022B2B marketing has changed rapidly over the last few years with many new trends emerging in the wake of the Covid-19 pandemic. While the first year of the pandemic saw many marketing budgets unchanged or even reduced...

                Carrie Mok
                9 February 2022
            
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How to Validate International Customer Addresses in Ecommerce?The online market is a global one. Yes, there are countries that prohibit certain types of commercial transactions, but that shouldn't stop you from selling internationally. There are some special circumstances to...

                Kenny Tripura
                9 February 2022
            
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What are the Security and Risk Management Trends for 2022? As we have stepped into yet another new year 2022, cloud security and trends will continue to define the foreseeable future. In general, the cloud is considered to be more secure than other on-premises technology...

                Priya Kumari
                8 February 2022
            
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A Deeper Look at DataLayersDataLayers store a variety of page view metrics from a website – including hits, users, sessions, products viewed, and more – and turn them into consistent and reliable data that marketers can analyse to create a...

                Caroline Quintanar
                8 February 2022
            
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Act-On Unveils 2022 Marketing PredictionsThe marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools.

                Emma Hill
                7 February 2022
            
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An Easy Recipe to Make Instagram Videos That Get SharedInstagram is one of the most visited social platforms in the world, and as such, it's an indispensable tool that neither marketers nor content creators can afford to ignore.

                Victor Blasco
                7 February 2022
            
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The Pandemic-Driven Digital Boom is Slowing – What Next for Financial Services Brands?2022 will be a year of transition for financial services brands as they look to maintain the level of digital interaction with customers they developed during the pandemic, while also putting the foundations in place...

                Michael Nutley
                3 February 2022
            
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