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Powering Your Content Strategy From Consumption Analytics

Powering Your Content Strategy From Consumption Analytics

Publishers can leverage such algorithms to give life to a content strategy that aligns with the likes of the end-user. This helps to optimize the value of the content from a data-driven perspective. Consumption...

Cynthia Sebatina
Cynthia Sebatina 19 August 2021
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Join the Marketing Movement: Plastic-Free July

Join the Marketing Movement: Plastic-Free July

Curb your plastic use, and resonate with consumers. Brands showed their solidarity with the sustainability cause, Plastic-Free July (no plastic required) by identifying unique opportunities to share impact-driven...

Elle Nadal
Elle Nadal 18 August 2021
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How is Artificial Intelligence Shaping the Future of PR and Brand Communication?

How is Artificial Intelligence Shaping the Future of PR and Brand Communication?

Can robots be used to write press releases? You might be thinking, well why not, isn’t this the future of the industry? This might seem to be a distant dream to a few; however, this is real now. In this post, we’ll...

Priya Kumari
Priya Kumari 18 August 2021
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How to Create the Best Web Development Strategy for 2022

How to Create the Best Web Development Strategy for 2022

With around 1.75 billion websites on the internet, out of which 400 million are currently active, the level of competition for clicks and user retention is cut-throat.

Leads Brand Connect
Leads Brand Connect 17 August 2021
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Nail Your Media Investment

Nail Your Media Investment

Lindsay Parry, Managing Director Nepa UK and Kalle Backlund, R&D and Head of MMM at Nepa, explain how brands can maximise their marketing ROI by translating insights into action.

Lindsay Parry
Lindsay Parry 17 August 2021
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Conversational AI - Why, How, What and Where

Conversational AI - Why, How, What and Where

Conversational Artificial Intelligence (AI) is the process that utilizes Machine Learning to interact with customers in a way that feels organic and customized. The following sections inform you about conversational...

Hardik Makadia
Hardik Makadia 16 August 2021
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Why Mobile Apps are Important for Your Publishing Business

Why Mobile Apps are Important for Your Publishing Business

One of the key features of today’s modern digital environment is being omnichannel. With the mobile revolution, businesses worldwide have begun to discover the myriad possibilities available in this digital world...

Cynthia Sebatina
Cynthia Sebatina 16 August 2021
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The Future of Smart and Connected Packaging

The Future of Smart and Connected Packaging

There is no doubt that smart packaging and connected packaging will keep evolving in the coming years as new technologies continue to be studied and researched. In this article, we will look at the differences between...

Jenny Stanley
Jenny Stanley 16 August 2021
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Breaking into D2C Sales While Keeping Retail Partners Happy

Breaking into D2C Sales While Keeping Retail Partners Happy

In this article Mel Tymm, Industry Principal at Naveo Commerce, discusses the importance of a solid marketing strategy for brands looking to reach a new channel, moving from B2B sales into the world of D2C. While...

Mel Tymm
Mel Tymm 13 August 2021
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How to Use LinkedIn for B2B Marketing: Social Selling Via Expertise

How to Use LinkedIn for B2B Marketing: Social Selling Via Expertise

B2B marketers now have LinkedIn, a platform where they can listen to their prospects and be listened to. For B2B business, it means sharing values and getting loyal customers. How? With social prospecting. That way...

Alona Shalieieva
Alona Shalieieva 13 August 2021
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10 Reasons PIM Investment Will Benefit You Beyond Doubt

10 Reasons PIM Investment Will Benefit You Beyond Doubt

The article lists down 10 reasons to emphasize why Product Information Management (PIM) is quickly turning into the force behind engaging customer experiences, better operational efficiency, and improved ROI. And how...

Vandana Singal
Vandana Singal 12 August 2021
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Why SQL is Useful for Marketers and How it is Used in Marketing

Why SQL is Useful for Marketers and How it is Used in Marketing

With the advent of technology and the usage of software applications, a lot of data has been captured and stored for further processing. Using these data sets, most of the businesses are deriving their decisions based...

srija k
srija k 12 August 2021
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How an Agile CMS Complements Modern B2B Marketing Endeavors

How an Agile CMS Complements Modern B2B Marketing Endeavors

An agile CMS is essential for ensuring timely, seamless experiences for B2B businesses. The misalignment between disjointed content systems often bothers B2B organizations. As a result, marketers struggle with...

Priya Kumari
Priya Kumari 11 August 2021
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Does Gamification Really Engage Customers?

Does Gamification Really Engage Customers?

In recent years, gamified experiences have become great ways to drive customer engagement. But does gamification really engage customers more? Find the answer here!

Jenny Stanley
Jenny Stanley 11 August 2021
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The Right Way to Hire Ecommerce Developers

The Right Way to Hire Ecommerce Developers

The holiday season is the busiest time of the year for retailers and the most promising time for making profits. No matter what you are selling, it’s high time that you start arranging for your business’ equivalent of...

Neha Nanda
Neha Nanda 11 August 2021
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Should Your Business Produce Video In-House or Externally?

Should Your Business Produce Video In-House or Externally?

2021 has seen a huge boom in video content for businesses. Many companies that weren’t embracing the trend a few years ago, began to generate content to keep communication channels open with their audience during the...

VidOps VisualStorytellers
VidOps VisualStorytellers 10 August 2021
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12 Ways You Can Help Your Agency's Revenue Grow

12 Ways You Can Help Your Agency's Revenue Grow

Building your agency and generating revenue requires time and effort. Here are few tips that you can implement to surpass the million dollar revenue mark.

Sean Davis
Sean Davis 10 August 2021
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Top 6 Basic Patterns for Mobile Navigation: Pros and Cons

Top 6 Basic Patterns for Mobile Navigation: Pros and Cons

There are many types of mobile navigation, and new ones are constantly created. In this article, we will discuss 6 of the most common types of mobile navigation found in an app and their advantages and disadvantages.

Jenny Stanley
Jenny Stanley 9 August 2021
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How to Improve Your Email Marketing Deliverability for Optimum Open Rates

How to Improve Your Email Marketing Deliverability for Optimum Open Rates

Email marketing is an evergreen strategy for marketers and is amongst the most convenient ways of reaching out to new as well as existing customers. Email marketing campaigns have been a boon for companies and online...

Priya Kumari
Priya Kumari 9 August 2021
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The Anatomy of a Perfect Instagram Video

The Anatomy of a Perfect Instagram Video

It’s not surprising that everyone seems to be on this platform these days. And while marketers know that it’s not easy to build a big, engaged community in there, big riches await any company that pull it off. ...

Victor Blasco
Victor Blasco 6 August 2021
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Why Your Future SEO Success is Dependent on Your Personal Brand

Why Your Future SEO Success is Dependent on Your Personal Brand

The role of Google is to categorise and organise the world’s information and prioritise the most relevant, authoritative and important information first. So, how do you make sure Google views you as the most...

Ben Hirons
Ben Hirons 6 August 2021
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5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

5 Critical Questions Businesses Need to Ask Themselves to Successfully Sail Through the Waves of Covid Disruption

Coronavirus shook the fiscal and operational thresholds of businesses across the globe beyond tolerable limits. And if you thought that the destruction was over, this isn't quite true for the post-pandemic...

Priya Kumari
Priya Kumari 5 August 2021
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Why Personalisation in Digital Marketing Matters

Why Personalisation in Digital Marketing Matters

In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million...

Desiree Gullan
Desiree Gullan 5 August 2021
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