Articles - April 2020 - 2020

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Marketing: Be Relevant or Be Forgotten

Marketing: Be Relevant or Be Forgotten

When exposed to advertising, visiting sites or receiving emails the experience is static, lacks context and is mostly irrelevant. However there is a different way.

Kresten Bergsøe
Kresten Bergsøe 14 May 2020
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Top 6 Digital Transformation Trends in The Logistics Industry

Top 6 Digital Transformation Trends in The Logistics Industry

The next five years will see an enormous increase in digitisation within the logistics industry. The logistics sector has, until recently, been slow on the uptake of latest digital technologies.

Keshab Singha
Keshab Singha 7 May 2020
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Reasons Why Your Email Subscribers are Inactive

Reasons Why Your Email Subscribers are Inactive

Taking the time to ask new subscribers why they subscribe and saving their last visit data are two of the most powerful things you can do to keep your email readers engaged.

Kresten Bergsøe
Kresten Bergsøe 5 May 2020
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How Customer Behaviour is Changing the Performance of Digital Channels

How Customer Behaviour is Changing the Performance of Digital Channels

In the space of a few short months, the world, as we know it, has completely changed. No one knows when this pandemic will end, what the economic aftermath will be or even if things will ever go back to how they were...

Sarah Sennett MSc
Sarah Sennett MSc 4 May 2020
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A Roadmap for Navigating the Media and Advertising Landscape During the Covid19 Pandemic

A Roadmap for Navigating the Media and Advertising Landscape During the Covid19 Pandemic

There are a number of steps media and publishing companies can take to position themselves for success in these uncertain times. It is not an understatement to say that over the last two months alone, the whole world...

Veronica Horner
Veronica Horner 4 May 2020
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The Future of Marketing: What We Are Doing Wrong?

The Future of Marketing: What We Are Doing Wrong?

This post delves into the concepts of action marketing and convenience marketing as the crucial aspects of any marketing strategy.

Islam Gouda
Islam Gouda 4 May 2020
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How to Attract a New Target Audience on Social Media

How to Attract a New Target Audience on Social Media

What everybody— small businesses, influencers, marketers— needs is a strategy for finding their perfect social audiences. Here, we outline a few non-negotiable steps you must take if you want to attract the right...

Anna Medina
Anna Medina 1 May 2020
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Quick Wins to Market Your Department at Work

Quick Wins to Market Your Department at Work

Marketing is not only done by the marketing department, and to run a successful department you need to have marketing tools as well, in order for your department to flourish.

Islam Gouda
Islam Gouda 1 May 2020
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How To Restart Sales in Retail Stores After Quarantine

How To Restart Sales in Retail Stores After Quarantine

It’s been more than a month since the Covid19 quarantine paired with multiple restrictions were imposed, affecting the economies around the world. As a result, the situation is increasingly difficult not only for...

Berenika Teter
Berenika Teter 1 May 2020
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Marketing Budget Scenario Planning During Volatile Times

Marketing Budget Scenario Planning During Volatile Times

What will be the effect of pressing times on marketing budgets? And what is the effect of increased and decreased spending on business results further down the line?

Eric Jan C. van Putten
Eric Jan C. van Putten 30 April 2020
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Winter is Coming - The Death and Rebirth of the Cookie

Winter is Coming - The Death and Rebirth of the Cookie

Winter is coming: the death and rebirth of the cookie. Who will suffer, who will gain and what you can do about it?

Kresten Bergsøe
Kresten Bergsøe 30 April 2020
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New Research: The Importance of Integrated Content Management

New Research: The Importance of Integrated Content Management

A new report from Digital Doughnut sister company London Research explores what companies could be doing to make their content management more efficient in an omnichannel world. The State of Universal Content...

Linus Gregoriadis
Linus Gregoriadis 30 April 2020
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Coronavirus Impact on Digital Marketing Trends in 2020

Coronavirus Impact on Digital Marketing Trends in 2020

Coronavirus has impacted quite a few spheres of business. Most businesses, except for those engaged in essentials, are at a standstill and enterprises are cutting back on costs. The axe falls on marketing. The virus...

Hiten Dudhatra
Hiten Dudhatra 30 April 2020
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Three Frustrations Every Marketer Feels About IT

Three Frustrations Every Marketer Feels About IT

Marketing and IT teams have historically had a rocky relationship, which was once driven by the battle for control of business analytics, customer data, SEO and website designs.

Darren Hitchock
Darren Hitchock 29 April 2020
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7 Ways To Improve Ecommerce Support

7 Ways To Improve Ecommerce Support

Customer support is one of the crucial factors when it comes to choosing an online store. Find out how to meet your customers' expectations.

Berenika Teter
Berenika Teter 29 April 2020
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Why Brands Need to Execute Influencer and Social Media Marketing During Covid19’s Reign

Why Brands Need to Execute Influencer and Social Media Marketing During Covid19’s Reign

The chaos created by Covid19 refuses to die down. Businesses are closing down. Marketing seems to have taken a bad hit, with the closure of traditional channels like live conferences and trade shows. 

Gaurav Sharma
Gaurav Sharma 29 April 2020
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Blogging for Business: 5 Ingredients That Add True Value to Your Content

Blogging for Business: 5 Ingredients That Add True Value to Your Content

Whether youʼve been in business for decades or only recently opened your doors, chances are content marketing is at the top of your list of digital marketing tactics.

Natasha Lane
Natasha Lane 28 April 2020
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3 Best Practices to Improve Customer Data in the Sports and Entertainment Industry

3 Best Practices to Improve Customer Data in the Sports and Entertainment Industry

The sports and entertainment industry has had to scramble due to cancelled shows and events, and it’s hard to determine when fans can get back to their seats to cheer on their favourite performers and teams.

Jenna Devinney
Jenna Devinney 28 April 2020
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SEO Content Writing Tips For Faster Google Rankings

SEO Content Writing Tips For Faster Google Rankings

Looking for the best SEO content writing tips for Faster Google rankings? These tips are proven to work. These are the eight proven steps that I use on a daily basis.

Arjunan KS
Arjunan KS 28 April 2020
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How to Make the Most of Webinars for B2B Lead Generation

How to Make the Most of Webinars for B2B Lead Generation

Webinars remain a powerful marketing channel for B2B lead and revenue generation. It’s an incredible tool for running several types of interactive online events for building strong relationships with potential...

Abhishek Talreja
Abhishek Talreja 27 April 2020
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Mobile Banking: How Apps Are Changing the Game

Mobile Banking: How Apps Are Changing the Game

Younger generations are using apps for everything, and banks need to catch up if they want to stay relevant for their clients.

Ilya Kislenko
Ilya Kislenko 27 April 2020
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How Marketing & Consumer Engagement has changed since Covid19

How Marketing & Consumer Engagement has changed since Covid19

During the time of Covid-19, there have been huge shifts in the way brands are creating their content. Due to the fact that many people are experiencing a difficult time in their life, it’s clear that brands don’t...

Adele Thomas
Adele Thomas 27 April 2020
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5+ Ways to Beat your Competition in Social Media Conversion Rate

5+ Ways to Beat your Competition in Social Media Conversion Rate

Social media marketing is rapidly growing. It is one of the largest and best-used networks. Internet users spend an average of 2 hours and 22 minutes each day on social media sites. These sites are doing a fantastic...

Sneha J
Sneha J 24 April 2020
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How To Stay Focused When Working From Home

How To Stay Focused When Working From Home

For many, remote work is a new reality. While some might enjoy it, some might be struggling. The Appetite team put some main tips together about how to keep the focus and the motivation on a high level.

Jenny Stanley
Jenny Stanley 24 April 2020
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Digital Marketing Amid Coronavirus (Covid-19)

Digital Marketing Amid Coronavirus (Covid-19)

The Coronavirus (Covid-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter measures on travel and face-to-face interactions, it’s no surprise that businesses are taking a hit.

Keith Coppersmith
Keith Coppersmith 24 April 2020
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