Article

Sneha J
Sneha J 24 April 2020

5+ Ways to Beat your Competition in Social Media Conversion Rate

Social media marketing is rapidly growing. It is one of the largest and best-used networks. Internet users spend an average of 2 hours and 22 minutes each day on social media sites. These sites are doing a fantastic job in not only drawing people's attention but also keeping them engaged. You can use this power to your business to skyrocket conversions.

 

But having said that, it's not easy to engage the same traffic outside the platform. Social media users are scrollers, unlike Google users who search with an intention to perform an action. The path to social media conversion is often long and complex unless you belong to some food or fashion industry.

So what’s your game plan for outranking your competitors in social media conversion rate?

But wait, before you plan anything, I have got some awesome conversion tips that you can try to beat your competitors.

Let's discuss those.

1. Layout a Plan

layout a plan

 

 

 

 

 

 

 

It's always better to start off on the right foot. All those Facebook or LinkedIn posts and tweets won't help you make the conversions if you don't have a proper planning.

It is so important to determine the purpose of your social media presence whether it is just to attract people and increase the followers or to build brand recognition or to get connect with the customers and improve customer service. That's why layout a plan, you can create a content strategy and cover the below points:

  • Your take-home message.
  • Kind of content that will appeal to your target audience.
  • List of various keywords that describe your business.
  • Later you can use the same keywords in your content to rank higher in the search engines.

Now you can go ahead and create your action plan to schedule all your posts on different platforms.

2. Think About your Website

Social media users are going to come to your website after they see your posts on their favorite platforms. A great looking social media page won't help you much if your website fails to impress the visitors. Awful looking website (one that is hard to navigate and filled with only text) is a real turn off to all the visitors.

If your customer has to spend a lot of time navigating through your website, they are going to leave the website without a second thought. A clean and attractive website is a crucial factor to increase your social media conversion.

About 91% of social media users access social channels via mobile. That's why it is extremely important to have a website mobile-friendly website in order to attract a huge chunk of traffic.

3. Implement Exposure Effect

implement mre exposure effect

The biggest social media mistake any business makes that majorly affects social media conversions is that they simply post a single update and they expect to get maximum attention on that. Obviously, it doesn't work that way.

To be noticeable, you need to stand out, and how do you do that? By implementing "Mere Exposure Effect".

It means that people tend to prefer things that they are most familiar with. It is indeed true that you can attract many visitors using psychology.

This means that to get the eyes on your post you need to repeatedly expose them to it. Share your content, offers, features especially the key ones multiple times and you will have a guaranteed increase in conversions and engagement.

4. Use Microsegmentation

The strategy you should start implementing to have an effective conversion rate is micro-segmentation. Let's first understand the difference between general and micro-segmentation.

In general segmentation, marketers divide the customers into groups on the basis of certain characteristics. Whereas in micro-segmentation customers are divided into much smaller groups on the basis of more specific characteristics. For example, Behaviour could be frequent purchase, seasonal purchase, discount only purchase or window shoppers.

By implementing the same strategy you can segment your audience by the pages they follow, their hobbies, their achievements, their age and create highly customisable content for those specific targets and sit back and wait for the conversions.

5. Make Maximum Use of Videos

make use of videos

Video is the most intelligent way to get your post to new people. Posts with videos capture far more attention than other types of posts and that's something you don't want to miss out on. For this reason, incorporate videos in your posts as much as possible.  Video marketing allows you to connect with your customers in a more engaging way.

I know most of us don’t like to be in front of the camera but right now during this pandemic time, people are in desperate need of a human connection. So come live on Instagram or Facebook and host an Ask me anything to answer the queries related to your industry or discuss your latest blogpost.

 6. Optimise your Posts for Each Network

optimize your posts as per network

Each social media has a different way to present texts and images to their audience, but when you create a social message do you take this into consideration?

If you don't, then you must. because optimising your posts for each network has its own perks. Each social network has its own strengths and those strengths can add both variety and value to your posts. For example, Twitter allows only 144 characters in each post, but you can make use of images to attract the users whereas LinkedIn allows you to publish the entire blog post to promote your content.

7. Be Consistent and Predictable

If you are talking to people on social media they should get the same vibe if they communicate with you via email. That's why make sure your personal brand is consistent each time you post a new message across all platforms. If you're inconsistent in every interaction, your potential customer will not interact with you.

Make sure your strategy for social media matches with who you are as a person and what your brand represents. Don't miss a chance to increase your conversion rate by pretending to be a person you're not.

Also, it is important to show your customers what they can expect from you on social media, on your website when you create each post. It will make a huge difference in your conversion rate.

Key Takeaway

With global pandemic Covid-19, time is definitely uncertain, but you have to make sure that you don’t make this challenging time any harder for your business. Usually, the competition becomes thinner during such crises as many feel reluctant to act, they do their best to cut the cost as if this is the end of civilization ( Truth: it is not). 

That’s why now is the time to change your marketing during Covid-19 and utilise your social media platform to set up the game while your competitors are still skeptical about it. 

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