Articles - December - 2019

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How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
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Marketing's Digital Divide: It's Just Marketing

Marketing's Digital Divide: It's Just Marketing

Customers are demanding intelligent omnichannel engagement. Marketers are expecting satisfying and challenging work experiences and rich career opportunities. Businesses require profitable organic growth. Read...

Marianne Hewitt
Marianne Hewitt 17 January 2020
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What Is a Vanity URL and Why Is It Important?

What Is a Vanity URL and Why Is It Important?

A vanity URL is a unique web address that is branded for marketing purposes. A vanity URL takes a long address and converts it into a shorter, customised link, which is coherent with your brand and is more trustful to...

Andrea D'Aietti
Andrea D'Aietti 15 January 2020
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Appointing The Right Talent To Lead Your Digital Transformation

Appointing The Right Talent To Lead Your Digital Transformation

Digital transformation is very much on the corporate agenda. Most organisations have now moved beyond the ‘what is it?’ stage and are now working hard to drive their own transformation initiatives.

Tim Ellis
Tim Ellis 14 January 2020
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The Creepy Future Is Here: Deepfakes Security Risks

The Creepy Future Is Here: Deepfakes Security Risks

Current technologies allow spoofing your voice and even look. You may receive a video call from a friend or relative asking to urgently send him a few thousand dollars. This person may, in reality, be a cybercriminal...

David Balaban
David Balaban 14 January 2020
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Effective Communication on LinkedIn: Our Secret Sauce

Effective Communication on LinkedIn: Our Secret Sauce

Wondering how to get started with LinkedIn? Need tips on standing out? Read our unbiased personal experience and discover actionable LinkedIn marketing tips for B2B SaaS startups and more.

Justina Bakutyte
Justina Bakutyte 14 January 2020
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How to Reduce The Cost of Mobile App Development

How to Reduce The Cost of Mobile App Development

Everyone knows that mobile app development is a quick way to make money, but there are actually many circumstances when mobile app development can be a really expensive project.

Ada James
Ada James 13 January 2020
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How To Automate Your Sales Process

How To Automate Your Sales Process

There’s no doubt that automation changes the way we work. Even though it tends to have equally many opponents and supporters, in the case of sales it can truly work wonders. This is mostly because the daily life of a...

Berenika Teter
Berenika Teter 13 January 2020
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How Artificial Intelligence Will Shape The Banking Industry

How Artificial Intelligence Will Shape The Banking Industry

Artificial intelligence is known as a rising star in the world of technology. This article will discuss how artificial intelligence affects the banking industry as well as its scope and application.

Ana-Maria Sanders
Ana-Maria Sanders 10 January 2020
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What IoT Teaches Us: Some Business Cases & Examples

What IoT Teaches Us: Some Business Cases & Examples

IoT has obtained a compelling improvement over next-gen technology. With that in mind, it has become the buzzword for market researchers, who have a susceptibility for innovation.

Oliver Johnson
Oliver Johnson 10 January 2020
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How Does Website Speed Affect Your Inbound Marketing Efforts? (And How to Make it Work)

How Does Website Speed Affect Your Inbound Marketing Efforts? (And How to Make it Work)

The slower your website loads, the greater the chances that visitors will give up and leave so here's what you must know about website speed and its impact on your inbound marketing efforts.

Natasha Lane
Natasha Lane 10 January 2020
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What Are The Benefits of Proximity Marketing?

What Are The Benefits of Proximity Marketing?

Are you in the market for a brand-new advertising strategy? Many companies will stick with the same method for advertising year after year. Eventually, they notice that their ads are not providing them with the same...

andison flores
andison flores 9 January 2020
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Testing Is Essential For Realising Digital Transformation

Testing Is Essential For Realising Digital Transformation

The success of digital transformation can be ensured if the systems, processes, software, and technologies undergo rigorous QA transformation. It is only through testing transformation that great customer experiences...

Hemanth Yamjala
Hemanth Yamjala 9 January 2020
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Let's Make 2020 The Year We Discover The True Meaning Of Innovation

Let's Make 2020 The Year We Discover The True Meaning Of Innovation

Rob Pellow, Digital Experience Director for Armadillo 

Rob Pellow
Rob Pellow 9 January 2020
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Want to Boost CRO Like an Expert? Follow These 6 Tactics to Get There

Want to Boost CRO Like an Expert? Follow These 6 Tactics to Get There

Conversion Rate Optimisation is a process of attracting visitors that can convert, or can take the desired action on a webpage. For instance, let’s say, 5000 people, visited your webpage in a particular year, out of...

sharon winget
sharon winget 8 January 2020
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4 Key Differences In Affiliate Versus Referral Marketing

4 Key Differences In Affiliate Versus Referral Marketing

Every business needs an effective marketing campaign - one that packs a punch to help you spread the word about your brand. Though, while referral and affiliate marketing are quite similar, there are key differences...

Edward Roesch
Edward Roesch 8 January 2020
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How To Get Your Customer Support Ready For 2020 (And Beyond)

How To Get Your Customer Support Ready For 2020 (And Beyond)

At the beginning of a new year, it’s the perfect time for evaluation - and coming up with a new customer service strategy on top of that. If that’s on your to-do list for the New Year as well, here’s how to draw...

Berenika Teter
Berenika Teter 8 January 2020
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How Organisations Can Handle Their Detractors in 2020

How Organisations Can Handle Their Detractors in 2020

I recently had a bad delivery experience with a food aggregator and like any irate customer, I let the live agent know. They gave me a call within three minutes of receiving my unpleasant message, initiated a refund...

Piyush Gupta
Piyush Gupta 8 January 2020
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How to Customise Content for Different Social Media Platforms

How to Customise Content for Different Social Media Platforms

Today, social media platforms are transforming the way digital marketers promote a brand to reach the target audience. But marketers should not treat all platforms equally. While building a social media strategy, as...

Alice Jackson
Alice Jackson 7 January 2020
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How Microsoft Edge's Tracking Prevention will affect SEO and PPC

How Microsoft Edge's Tracking Prevention will affect SEO and PPC

For most digital marketers, Google Analytics and other monitoring tools are the Holy Grail. With the imminent launch of Microsoft Edge's new browser and its default Tracking Prevention feature threatening the...

Fiona Marcotullio
Fiona Marcotullio 6 January 2020
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8 Ways to Deliver High-End Content on Your Social Media Marketing Campaigns

8 Ways to Deliver High-End Content on Your Social Media Marketing Campaigns

Adopt different ways to deliver high-quality content on your social media channels. Explore all of them to boost your content marketing strategy and reach more customers on social media in less time.

Manoj Rupareliya
Manoj Rupareliya 6 January 2020
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What Are The Top Benefits Of Hiring Expert Content Writers?

What Are The Top Benefits Of Hiring Expert Content Writers?

Content marketing has become an essential strategy for businesses to flourish. Due to its growing significance, many business owners frequently ask: "Is hiring best content writer services worth it...

lisa gill
lisa gill 6 January 2020
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Most Important Reasons to Add a Podcast to Your Content-Marketing Strategy

Most Important Reasons to Add a Podcast to Your Content-Marketing Strategy

Podcasting is an incredible way to promote your business. Incorporating it into your content marketing strategy might just be what you need to boost your website traffic and find more customers.

Digital Doughnut Contributor
Digital Doughnut Contributor 3 January 2020
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Content Production Strategies For Your Website

Content Production Strategies For Your Website

Businesses can outsource copywriting or content creation services to keep up in the digital age.

Paula Arce
Paula Arce 3 January 2020
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How Can Recruiters Get The Most Out Of Chatbots?

How Can Recruiters Get The Most Out Of Chatbots?

Recruitment chatbots are conversational interface platforms that assist with different recruitment-oriented processes, such as initial screenings or gathering information from candidates. They can simply use a plain...

Nina Kozłowska
Nina Kozłowska 3 January 2020
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