Article

sharon winget
sharon winget 8 January 2020
Categories B2C, Mobile

Want to Boost CRO Like an Expert? Follow These 6 Tactics to Get There

Conversion Rate Optimisation is a process of attracting visitors that can convert, or can take the desired action on a webpage. For instance, let’s say, 5000 people, visited your webpage in a particular year, out of which only 500 people downloaded the application. In that scenario, your CRO will be 10% for that year. By improvising your webpage somehow, if you make your CRO 15% for the next year, then the number of customers rises by 50% and surges to 750. 

According to Google, by 2020, the number of smartphone users is estimated to be whopping 2.87 billion. A survey showed that 80% people use a mobile device to surf the internet. In such a scenario, you need to have a good CRO to generate revenue.

CRO can be of two kinds: 

  • Conversation Rate of Visitors - The number of people deciding to visit your application out of all people surfing the app store.
  • Conversion Rate of Customers: The number of people deciding to download your application out of all people visiting your webpage.

How to Boost your CRO?

The number of online retailers is growing with each passing day, and if you need to survive and thrive in this cut-throat competition, you need to convert your visitors into customers as much as you can. High Conversion Rate Optimisation gives you an edge in comparison to your competitors. 

Here are some quick tactics to boost your CRO:

1. Invest in The Design

A  survey by quoracreative.com shows that 57% of users said that an application with a poorly designed mobile website is not likely to convert. People are using mobile phones for everything in this universe. Hence, people will stop using your application if they find the layout complicated. Invest in your visual assets can help you overcome this trouble. Along with that, invest in making your website and app responsive. 

2. High Speed

There is no denying that a swift application trumps over dawdling ones. Experts say that an app or webpage should not take more than six seconds to load. Even a second more than that will lead to your customer abandoning your website. Incorporate in accelerated mobile pages to ensure that none of your customers drift apart from your brand. 

3. Proper Advertising

How will you attain customers from your application if they don’t know that it exists? Proper advertisement is the ticket to your success. App developers often use visual content for marketing. Create short videos with an impactful idea to engage customers. Use brief descriptions on the Playstore to prompt people to download your app. 

4. Empathising and Connecting with your Audience

Knowing what your audience expects helps to optimise downloads. But remember optimisation is not a single day event— as a developer, you need to continually survey among users and target audience for better compliance and maximum downloads per click. Keep trying newer aspects and take continuous feedback for your users.

But ensure to limit the ads on your application; otherwise, it might urge the user to quit. An initial exclusiveness while launching the app might urge viewers to share your page, which steers mobile traffic towards it.

5.    Focus the Youth

According to DZone, users downloaded a whopping 178 billion apps in 2017, and the number is steadily growing. If a substantial part of your audience is youth, why not cater to their needs while designing an app? If your application is about purchasing products online, then you’ve already gauged the hype as the Gen Z prefers shopping online.

All you need to do is to market to them on the right platforms. Integrate one-click checkout and payment integration apps, which makes the payment process hassle-free. Do you know it takes less than a minute for youngsters to form an opinion about your application? Give them an incredible experience that enables them to come back to your brand as well as recommend you to their friends and family.

6.    A/B Testing

According to Trustpilot, A/B testing is a randomised experiment with two variants, A and B. It includes the application of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics.

For instance, a company with a user database of 1000 people decides to perform an A/B test. It creates two samples for it, namely A & B. It sends A sample to 500 users and B sample to another 500 users and then analyses which campaign has a higher success ratio.

Suppose the success ratio of sample A is 10% (50 users out of 500), and the success ratio of sample B is 50% (250 users out of 500), then the company knows which sample to adopt and what changes are to be done for effective user traffic. 

A subtler approach also involves statistical studying about whether these ratios are merely by repeatable or random attempts or not. No doubt, A/B testing is the number one approach to boost CRO of any application.

Wrapping up

A good CRO decreases customer acquisition cost, enhances the visual assets of your product, boosts recommendation rate amongst your users, and eventually generates high dividends.

In a nutshell, Great Product + Proper User Interaction + Retention & Engagement + Scope of new advancements = High Conversation Rate Optimisation.

Use these techniques to boost the CRO of your brand. All the best! 

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