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Application Support as an EnablerThe bulk of enterprise software implementation effort (and budget!) is typically allocated to the technology purchase and its subsequent deployment, with on-going support for marketing teams often an afterthought...

                Purple Square Consulting Heidi Barrington
                27 July 2018
            
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First 5 Steps In Branding Your Business Have you ever thought about starting your own business and being your own boss, if so here are five step to implement when doing so. Just remember, the more successful I got it seemed the more lucky people said I was....

                Angelo Zammit
                9 May 2018
            
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Reimagining The 404: Stop Losing Customers To Broken LinksTraditional 404 pages are antiquated. Visitors hitting broken links can have a considerable impact on your website’s conversion rates, as well your overall brand image. Luckily there are practical and data-driven ways...

                Sahil Merchant
                3 May 2018
            
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How Will VR Change Image Analysis and Visualization?People are visual learners, and VR could be the next step in making sense of increasingly larger data sets. Image analysis will offer new insights.

                Sophia Brooke
                3 May 2018
            
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Redefine the Customer Experience with a Right Content StrategyCustomers are the number one priority of every company. There cannot be a business without customers of course. Customer Service and Customer Experience (CX) are two different aspects, often confused to be the same...

                Neel Sinha
                3 May 2018
            
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Do You Need A Hybrid App? Here's What IT Managers Need To KnowThe road to profits is paved with a plethora of advantages. Several discussions centered on the potential of hybrid apps. Even businesses that didn’t consider themselves leaders in cloud adoption or hybrid IT are...

                Nishtha Singh
                2 May 2018
            
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The Best of the Best eCommerce Analytics Tools to Grow Your BusinessMetrics are everything when it comes to running an effective eCommerce business. From fine-tuning your sales messages to figuring out the quality of your traffic, marketers today are expected to understand their...

                Luisana Cartay
                2 May 2018
            
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Use of human faces in web design creates a positive impact on user behaviorWhile creating web designs that keep users closely engaged and provide them with a delightful experience. It is interesting to note that there is some method observed in selecting the design elements.

                Barrack Diego
                2 May 2018
            
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We need to revisit the topic of redirects Websites can use 301 and 302 redirects in 2018 without worrying about the loss of Page Rank. Find out more in this article. 

                Derek Iwasiuk
                2 May 2018
            
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Here are 3 Social Media Strategies to Grow Your Small Business Social media posts can be seen by anyone, anywhere and and at anytime. Today, there are over 2.56 billion global social media users liking, commenting and sharing content. From individual users posting about their...

                Therese Palmere
                1 May 2018
            
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Search Analytics: Your Secret WeaponThe goal of modern marketing is to offer visitors the right content at the right time, usually to create some type of desirable behavior. A search query is the purest form of a potential customer expressing what their...

                Sahil Merchant
                1 May 2018
            
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3 Effective Ways to Help You Improve Your Customer Support ServicesThis article talks about the ways that a business can follow to improve their customer support services. Although there are several ways that you might get to know from other competitive businesses, but imitate those...

                Robin Singh
                1 May 2018
            
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Award winning guide to running an influencer campaignOver the last 12 months, we've seen a huge rise in clients wanting to know about influencer marketing. Whether it's marketing managers hearing of the 'craze' and wanting some for themselves, or those...

                Rob John
                1 May 2018
            
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Marketing Tips for Small BusinessesIt can be difficult to get people to notice your new business, particularly among the ones that have already been well-established

                Shira Winget
                30 April 2018
            
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How retailers can activate tomorrow’s AI marketing technology - todayToday, customers enjoy more purchasing options and control than ever before. A shift in the balance of power from brand to customer has triggered a period of transformation in the retail sector. Ambitious retailers...

                Grant Coleman
                30 April 2018
            
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How effective is google AdWords for small businessesI always have my merchants (customers) ask me whether or not it's a good idea or beneficial to implement social or Google ad campaigns into their current marketing strategy. My answer is always the same and in...

                Angelo Zammit
                30 April 2018
            
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Building a High-Speed Security Operations Centre SOCAs a Security Strategist, I am aware that when an incident occurs, the speed of your response will dictate the extent to which you can minimise the impact. Every second counts, and while the clock is ticking, the cost...

                Rick McElroy
                30 April 2018
            
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Retailers need to bridge the gap between online and offline2017 was tough for retailers who faced the constant challenge of reducing costs and increasing efficiency whilst trying to stabilise in-store transactions and improve their online sales.  And with recent high...

                Declan Kennedy
                30 April 2018
            
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Basic SEO for Small Start-upsSEO plays an important part in online marketing and, if done correctly, it is the ideal way to get more traffic to your site, which in turn will increase your customer base. 

                Ibrahim Kareem
                27 April 2018
            
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What You Need to Keep in Mind to Develop a Secure Chat for Your Mobile AppThe usage of Chatbot is gaining momentum, however, just like other emerging tech-trends, chat applications also come with some security issues. The security threats arise when your chat app is not completely...

                Micheal Jones
                27 April 2018
            
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It’s 2018 and we still can’t define customer experienceFrom EX to CX, UX to BX, it seems fair to say that 2017 was the year that brands truly embraced ‘experience’ as the mantra behind their marketing efforts. While Customer Experience, User Experience and even Brand...

                Geoff Galat
                27 April 2018
            
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10 Ways to Boost Traffic and Sales with TwitterUsed by world leaders and regular citizens alike, Twitter is a social media platform that has undeniably transformed the way that humans interact. While this may seem hyperbolic, Twitter has created a language...

                Courtney Baird-Lew
                27 April 2018
            
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10 Effective Ways to Generate Leads Using YouTubeWhile YouTube is a fun way to scour for the internet’s most viral videos, it’s also a powerful way to disseminate your brand’s message. With over 1.5 billion monthly active users, the platform’s reach is second only...

                Courtney Baird-Lew
                26 April 2018
            
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Why CRM is an Enterprise NecessityIn a global economy where business services can be offered in diverse ways and by countless service providers, competition is becoming more difficult to manage. The barriers to market entry are almost non-existent and...

                Vishal Bhatia
                26 April 2018
            
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How to Build an Ideal Buyer’s PersonaYou may have been exposed to the concept of the persona, from either a design or a marketing perspective. Personas are also making inroads into HR and recruitment, although the concept is still new in the human...

                Sophia Brooke
                26 April 2018
            
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