Articles - July - 2017

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4 reasons why nurturing leads is more important than ever

4 reasons why nurturing leads is more important than ever

As the digital age progresses, nurturing sales leads into buyers has become more important to businesses worldwide. But why? We uncover the 5 top reasons nurturing leads is best business practice.

Jessica Brick
Jessica Brick 12 September 2017
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Marketers Should Tackle Short-termism With Product Thinking

Marketers Should Tackle Short-termism With Product Thinking

A major current challenge for marketers, “how to balance short-term versus long term innovation”, became a key discussion point during an event hosted by Code Computerlove. It echoed similar discussions that arose on...

Oliver Bailey
Oliver Bailey 7 August 2017
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Why No Business is Too Small for Digital and Mobile Marketing

Why No Business is Too Small for Digital and Mobile Marketing

Digital and mobile marketing represent incredible opportunities for even the smallest of small businesses, and they’re becoming more indispensable every day.

Bruce Hakutizwi
Bruce Hakutizwi 3 August 2017
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Telematics & Android: What The OS Means For Connected Cars

Telematics & Android: What The OS Means For Connected Cars

In November of 2007, Google announced the Open Handset Alliance (OHA), which consisted of 34 companies whose goal is to “…accelerate innovation in mobile and offer consumers a richer, less expensive, and better mobile...

Niharika Singhai
Niharika Singhai 2 August 2017
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5 Trends in Marketing Automation to be aware of

5 Trends in Marketing Automation to be aware of

If you ignore the rise of Smart Marketing. If you neglect to professionalise your digital strategy right now. Prepare yourself for a rough time. Here are 5 trends to support that statement.

Daniel Janus
Daniel Janus 31 July 2017
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Three Ways to Counteract the “Retail Apocalypse”

Three Ways to Counteract the “Retail Apocalypse”

In May 1897, Mark Twain was on a world speaking tour. While in London, he heard that an American newspaper had printed his obituary. When told about this, Twain remarked, “The reports of my death are greatly...

Kathryn Zwack
Kathryn Zwack 31 July 2017
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Why no vertical is immune to the benefits of DCO

Why no vertical is immune to the benefits of DCO

If marketers and consumers agree on one thing, it’s that personalisation is now an essential part of the online experience. But despite the availability of enabling technologies, verticals that have a limited...

Kelsey Meuse
Kelsey Meuse 31 July 2017
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Does the segmented-self mean the death of demographics for marketers?

Does the segmented-self mean the death of demographics for marketers?

Just because you are the same age as some of the people you see, earn about the same or are the same sex doesn’t mean you buy the same things or love the same brands. There may be some life stage similarities...

Dean Taylor
Dean Taylor 28 July 2017
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Why your company should consider going virtual

Why your company should consider going virtual

You're short for time and cash, you're constantly stressed, your employees are overworked and your business growth is slow. Sounds familiar? There is a way out of the black hole: hire a virtual assistant. I...

Emily Fishburn
Emily Fishburn 28 July 2017
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Less crap, more craft: A how to for marketers

Less crap, more craft: A how to for marketers

Marc Pritchard, P&G’s Chief Brand Officer, once again threw down the gauntlet at Cannes Lions by promoting less crap and more craft in advertising. Of course he’s right that as an industry we should constantly be...

Tim Webster
Tim Webster 26 July 2017
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7 Considerations to Choose Digital Asset Management Right

7 Considerations to Choose Digital Asset Management Right

Digital assets are an enduring force of great value. They are the fuel of the new economy as organizations strive to be increasingly digitally driven. The way ocean of digital assets is rising, it is essential more...

Rajneesh Kumar
Rajneesh Kumar 26 July 2017
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Why businesses shouldn’t fear negative online feedback

Why businesses shouldn’t fear negative online feedback

According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much...

Udesh Jadnanansing
Udesh Jadnanansing 26 July 2017
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Best Time-Tracking Software for Windows

Best Time-Tracking Software for Windows

Most of the time-tracking applications are offered as cloud-based solutions, but still there are companies and freelancers who prefer time-tracking tools on own computer or server. Some companies opt for it due to...

Marina Pilipenko
Marina Pilipenko 25 July 2017
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6 Powerful Ways to Nurture Your Business’s Customer Support Department

6 Powerful Ways to Nurture Your Business’s Customer Support Department

Whichever way you choose to opt, acquiring feedback is a gateway to a great performance by customer service teams. All the above pointers are directed to improve interaction with your audience and build a lasting...

Allice Watson
Allice Watson 25 July 2017
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Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Digital transformation requires new technology, new processes, a culture change – and a little sprinkling of magic!

Legacy technology is on the verge of collapse as new pressures to digitise services are causing strain to businesses of all sizes, in all industries. In order to transform successfully, organisations must undergo a...

Nick Pike
Nick Pike 24 July 2017
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Using Analytics to Improve the Customer Experience

Using Analytics to Improve the Customer Experience

Customers often only use a portion of the software they pay for — they may use email marketing but not lead scoring, or a keyword checker but not a backlink research tool. Understanding what your customers use...

Karri Bishop
Karri Bishop 24 July 2017
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6 Tips in Optimising Your Mobile Data-Driven Marketing Campaigns

6 Tips in Optimising Your Mobile Data-Driven Marketing Campaigns

The world is becoming more and more digital. The way we communicate has changed over the years. From the old cell phones, we can now use apps like Messenger, Skype, and Hangouts to communicate with our loved ones. ...

Paul Cowell
Paul Cowell 24 July 2017
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How to use your CRM data to gain an advantage over your competitors

How to use your CRM data to gain an advantage over your competitors

These 8 stats prove that outstanding customer experience can help to protect the customer base against competitors’ raids. With CRM in place, such service doesn’t rest entirely on sales people’s shoulders.

Darya Yermashkevich
Darya Yermashkevich 24 July 2017
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Children aren’t the only ones with changing attitudes to money

Children aren’t the only ones with changing attitudes to money

It’s tempting to think children will pick up everything they need to know about financial matters, just as and when they need to. However, demographics are changing and tomorrow’s consumers will be different from...

Richard Jenkings
Richard Jenkings 24 July 2017
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Autonomous Cars: Very real, and very soon

Autonomous Cars: Very real, and very soon

The ability for vehicles to 'self-drive in assisted fashion' has been around for a long time but the technology that could propel vehicles to drive in a fully automated fashion, in regular traffic and prove...

Niharika Singhai
Niharika Singhai 21 July 2017
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Disruptive Brands Unsettling the Status Quo

Disruptive Brands Unsettling the Status Quo

Businesses are disrupting the current market by going against the grain and offering something completely different. As consumers, we are now not only looking for new products and services, but we are seeking a new...

Will Bridges
Will Bridges 21 July 2017
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Get Your Emails Opened with These 7 Expert Subject Line Tricks

Get Your Emails Opened with These 7 Expert Subject Line Tricks

The funny thing is, subject lines aren't rocket science—your subject line should describe the content inside of your email. Plain and simple, right? The best subject lines give your readers a glimpse of what they...

Shelby McGuigan
Shelby McGuigan 21 July 2017
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Three ways marketing analytics can benefit your customer experience

Three ways marketing analytics can benefit your customer experience

For many years, marketers have struggled to prove and improve their impact on revenue. It was the era of marketing as the ‘arts and crafts’ department. With the arrival of digital channels and marketing technology...

George Peabbles
George Peabbles 19 July 2017
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What is the Benefit of Modern Data Warehousing?

What is the Benefit of Modern Data Warehousing?

Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It’s the smartest approach to remaining vigilant in a...

Ronald van Loon
Ronald van Loon 19 July 2017
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Revealed: The Marketing Channel with the Best Lifetime Value

Revealed: The Marketing Channel with the Best Lifetime Value

Knowing which customer segments have a higher Lifetime Value (LTV) enables CMOs to make informed decisions about where to allocate their marketing budget. This surprising insight into LTV could mean they take a...

Angela Southall
Angela Southall 19 July 2017
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