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Five Tactics To Decrease Churn Rate Of A Mobile App

Five Tactics To Decrease Churn Rate Of A Mobile App

Most applications lose 77% of their daily active users in just three days of installation and 95% of all daily active users within 90 days. Talking about these statistics, they look quite disturbing if user retention...

Sohel Ather
Sohel Ather 3 March 2017
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Calling all CMOs: Now is the time to re-engage with email!

Calling all CMOs: Now is the time to re-engage with email!

The DMA’s 2017 Email Marketing Tracker revealed that only 11 percent of brands involve the CMO in their email marketing activities. Why should the CMO be more involved?

Michele Gettins
Michele Gettins 2 March 2017
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Is “Java Forever” Or Just A Cliché?

Is “Java Forever” Or Just A Cliché?

I set out to find the answer to this question and here is a list of reasons that contribute to Java’s popularity and its entry in the list of most feasible choices for all cross-platform projects.

Chirag Thumar
Chirag Thumar 2 March 2017
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4 Reasons Your Blog Content Isn't Performing

4 Reasons Your Blog Content Isn't Performing

A business blog can be one of a company's most effective marketing tools - if you're doing it right. If you’re not happy with the way your blog posts are performing, do a self-audit. It’s likely that your...

Katie Hall
Katie Hall 2 March 2017
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Social Media Mistakes Harmful To Your Brand

Social Media Mistakes Harmful To Your Brand

Social media has great potential for all businesses looking to increase their reach. However, there are some social media mistakes which can spoil the reputation of your business.

Eila Martell
Eila Martell 2 March 2017
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What makes a good mobile app user experience?

What makes a good mobile app user experience?

Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?

Udesh Jadnanansing
Udesh Jadnanansing 2 March 2017
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Infographic: What Apps Mean For Business

Infographic: What Apps Mean For Business

Here are some statistics that may help you decide on why your business should get an app.

Alexandra Riabtsun
Alexandra Riabtsun 1 March 2017
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19 Blog Sites To Help Commercial Translators

19 Blog Sites To Help Commercial Translators

There are many challenges awaiting a fresh translator. A new translator needs to be aware of what to expect—what is computer assisted translation; what are CAT tools; why is networking important and what ethical...

David Ost
David Ost 1 March 2017
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Better Time Management: 5 Tools To Get You Started

Better Time Management: 5 Tools To Get You Started

Getting better at time management is something most of us would really like to do and there’s a lot of awesome productivity software already available. Here’s our list of five amazing tools you can get started with...

Arina Katrycheva
Arina Katrycheva 1 March 2017
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Digital Marketing is sick. Is the agency to blame?

Digital Marketing is sick. Is the agency to blame?

Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement levels continue to plummet. Forbes cites that only 32% of brands believe they have an effective...

Kevin Adema
Kevin Adema 1 March 2017
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How IoT is Changing the World: Cases from Visa, Airbus, Bosch & SNCF

How IoT is Changing the World: Cases from Visa, Airbus, Bosch & SNCF

The Internet of Things (IoT) is changing our world. This may seem like a bold statement, but clearly, the IoT is moving really fast from concept to reality and transforming how industries operate and create value.

Ronald van Loon
Ronald van Loon 1 March 2017
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ROI Based App Marketing For Your Business

ROI Based App Marketing For Your Business

ROI based app marketing is the process of measuring the Return of Investment you gained as a result of specific marketing initiatives to increase the effectiveness of your future campaigns, and therefore maximiZe your...

Asena Atilla Saunders
Asena Atilla Saunders 28 February 2017
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Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Online customer feedback can be a real competitive advantage for companies in the ecommerce industry. However, collecting the right customer feedback takes careful planning and a firm understanding of the journey your...

Udesh Jadnanansing
Udesh Jadnanansing 28 February 2017
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Trends in E-Commerce Marketing For 2017

Trends in E-Commerce Marketing For 2017

This infographic takes a look at all the popular ecommerce marketing trends we are sure you’ll encounter in 2017 including data, automation and artificial intelligence.

Maulik Shah
Maulik Shah 28 February 2017
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Transforming the Travel Industry with Big Data Analytics

Transforming the Travel Industry with Big Data Analytics

It is that time! Companies are proactively notifying customers of what is relevant to their preferences and pushing them to take action. This is no different for the travel industry. The travel industry is one that...

Asena Atilla Saunders
Asena Atilla Saunders 28 February 2017
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Quora—and why does it matter in marketing?

Quora—and why does it matter in marketing?

Content is king… but that doesn’t really mean that’s all you need. That’s why your marketing and promotion activities shouldn’t be limited to sending newsletters and posting on Facebook. One thing you should...

Jan Zajac
Jan Zajac 28 February 2017
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Context Marketing—putting it into profitable action (Part 2 of 3)

Context Marketing—putting it into profitable action (Part 2 of 3)

I’m sure you’ve seen one of the thousands of social media feeds comparing managers to leaders. And I’m sure most people who read those posts want themselves to be in the leader category and not the manager category...

Kevin Adema
Kevin Adema 27 February 2017
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You'll Want to Take a Ride on Google’s New Visual Sitelinks Carousel

You'll Want to Take a Ride on Google’s New Visual Sitelinks Carousel

Visual sitelinks display image text ads in a swipe-able carousel on mobile, similar to the image carousel feature on Facebook. You get to capture and hook more attention with sweet mobile friendly visuals.

Abdaraouf Zouai
Abdaraouf Zouai 27 February 2017
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Best Practice: Audience Profiling Tools

Best Practice: Audience Profiling Tools

Before you dive head first into creating content you think your potential customers will be interested in, there are a wealth of free to use tools out there that can help you conduct customer research. Below is an...

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 27 February 2017
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Researching Happiness: 8 Really Helpful Productivity Blog Sites

Researching Happiness: 8 Really Helpful Productivity Blog Sites

Here’s our list of productivity blogs that are worth taking a look at – for those who want to know more about social, psychological and behavioral aspects of working, learning, and communicating with others in a...

Arina Katrycheva
Arina Katrycheva 27 February 2017
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Email Marketing 101: 6 Ways it can Boost Your Business

Email Marketing 101: 6 Ways it can Boost Your Business

Out of all the marketing predictions for this year, there’s one we’re excited about most: Email marketing is going to be bigger and more important than ever to the growth of your business. But taking on email...

Monica Montesa
Monica Montesa 27 February 2017
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Are Media Agencies the Future Stewards of the Data Driven Marketing Journey?

Are Media Agencies the Future Stewards of the Data Driven Marketing Journey?

Most online advertising today delivers a mediocre customer experience. However media companies are perfectly positioned to deliver the full customer experience from ad impression, landing page, site experience and...

Kresten Bergsøe
Kresten Bergsøe 24 February 2017
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How Marketers Can Weather the Storm of New Seasonal Shopping Trends

How Marketers Can Weather the Storm of New Seasonal Shopping Trends

Christmas is coming. Or, at least, it could be very soon. Last year, Selfridges Oxford Street launched its 2016 Christmas campaign in August. Black Friday, too, is creeping closer. Amazon launched its 2016 Black...

Tim Carter
Tim Carter 24 February 2017
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The Secret To Writing Addictive Email Content

The Secret To Writing Addictive Email Content

While it’s certainly a good thing to stay on top of the latest email marketing best practices, there is one key to boosting subscriber engagement that is often overlooked. And that’s sending valuable content your...

Monica Montesa
Monica Montesa 24 February 2017
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Personalising Push Notifications: A Head Start To Your Mobile Marketing

Personalising Push Notifications: A Head Start To Your Mobile Marketing

Push notifications are a key part of any mobile marketing strategy. With push notifications companies can re-engage with customers outside of an app, assist with conversions and loyalty campaigns and deliver long time...

Cait Power
Cait Power 24 February 2017
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