2016 - Digital Doughnut

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Infographic: The Future Of eCommerceThe landscape of eCommerce is constantly changing. In 2015 we saw customers putting more emphasis on the need for a greater quality customer experience - and we're seeing it again in 2016. The technology used in...

                Miles Hobson
                11 April 2016
            
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Commoditization in Retail and How to RespondCommoditization in Consumer Goods Retailing is taking place everywhere from High Street Fashion (e.g. by Zara and Primark) to Grocery and Homeware (brought about by low-cost disruptors like Asda, Poundland and Amazon ...

                Joyce Kwong
                11 April 2016
            
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In health is the notion of "Trust" as important as a good User Experience? A new study offers the stunning truth.Summary: one new study by Makovsky/Kelton delves into the latest trends of on-line behaviour and the issue of trust among key audiences and healthcare. The results seem to indicate that a good User...

                Alfred O'Neill
                11 April 2016
            
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6 Steps To Planning A Successful Inbound Marketing CampaignModern B2B consumer behaviour is evolving. As traditional interruptive marketing are increasingly ignored, Marketing Directors must have the confidence to adapt their strategies to succeed; earning visibility through...

                Alex Embling
                11 April 2016
            
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Top Email Marketing Growth Hacks For 2016This year, digital marketers will be incorporating more email marketing schemes into their marketing campaigns. I have heard lots of noise recently about how email marketing is a dying tactic. I have plenty of clients...

                Matt Janaway
                11 April 2016
            
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10 Simple Tricks For Getting The Most Out Of Your LinkedIn NetworkMore and more these day's friends and colleagues are asking how I leverage my network. To that end I wanted to share some thoughts that anyone can incororate to better utilize their network and LinkedIn.

                Eli Mandelbaum
                11 April 2016
            
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How to Find the Right Web Host that Meets Your RequirementsDeciding which web host to sign up with is one of the most important decisions that you have to make in running your website. Your web host is the guardian of all of your web content, and your website is only as good...

                David Ford
                8 April 2016
            
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Which Social Media Platforms Should I Post My Videos On?Instagram recently began rolling out its extended video uploads as it makes the jump from a capped 15-second clip to a full minute video. This inspired us to take a look at the best social media channels for creating...

                Laura Stack
                8 April 2016
            
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5 Common Misconceptions About Online Review Usefulness​If you’re looking to build a strong online reputation, online reviews should definitely be part of your strategy. Online reviews help you identify what you’re excelling at, and what might need some work. This ongoing...

                Alan Duncan
                8 April 2016
            
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7 Tips for Unlocking Your Creative GeniusEarly in my marketing career, the old adage, “it’s an evolution, not a revolution”, was buzzed around. I believe that there are not many truly authentic ideas.  

                Digital Doughnut Contributor
                8 April 2016
            
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How Tinder Is Re-wiring the High StreetAs the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps. This has kicked off a UX and design phenomena rapidly becoming...

                Youtse Sung
                8 April 2016
            
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Work and Advertising – Did Marx Foresee ThisKarl Marx’s theories are back in fashion. Many talk about the failure of capitalism and more recently the failure of markets. If you don’t see the problem inherent in the fact that 62 people have the same wealth as...

                Andrew Barnes
                8 April 2016
            
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Six Demons of Creative Blockage and How to Exorcise ThemDan Brotzel, content director at Sticky Content, gives you tips on how to exorcise the six demons of creative blockage...

                Dan Brotzel
                8 April 2016
            
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Creative Agencies vs. Consulting Firms: Defending your position on the fieldFor the last decade industry commentators within the creative industry have been discussing the demarcation between creative agencies and consulting firms.

                Raymond Kieser
                8 April 2016
            
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M2M & IoT Protocols: An IntroductionM2M and IoT are taking the world by storm. The things around us are becoming smarter, intelligent, seamlessly connected and interacting with each other. However, the real question is what language or protocol will all...

                Shanmugasundaram M
                8 April 2016
            
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Is Real Time Marketing Always The RIGHT Time?With instant access to information across digital channels, consumers have more choices than ever. They are constantly interacting with brands, and if marketers can’t keep up, they are missing opportunities. Marketers...

                Larisa Bedgood
                8 April 2016
            
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How To Choose A Live Chat Outsourcing CompanySo you've decided you want to outsource your live chat and have begun the search for a live chat outsourcing partner to help you along the way. This post from Jonny (Co-Founder of The Chat Shop) will help you...

                Miles Hobson
                7 April 2016
            
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How Google's RHS Ad Changes Might Affect Your Business And How To Increase Your Quality ScoreAs I’m sure you’re aware just shy of a month ago Google removed paid search ads from the right hand side (RHS) of search results. If you’re not aware of the recent changes by Google take a look at my last blog for a...

                Phil Ringguth
                7 April 2016
            
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The Native AdvantageThroughout history older generations have found reason to deride their younger-fellow-planet-dwellers. Justified or not, younger people "just don't know how easy they have it" and would never have...

                Chris Marquardt
                7 April 2016
            
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Is Selling Your UX Work The Worst Enemy? 5 Ways To Defeat ItEveryone is aware about the importance of UX. However, when it comes to selling UX you feel like banging your head against a wall, right? The fact is, user centered processes are gradually availing some attention...

                Ryan Holman
                7 April 2016
            
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How to Ruin Your Content Marketing (One Review at a Time)Traditional marketing reviews can chip away at reader value. Watch it happen in slow motion—so you can learn to prevent it.

                Derek Slater
                7 April 2016
            
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Will your next headline be a pair of sweaty socks or a freshly baked pastry?You know that intoxicating aroma that hypnotizes you when you walk past a bakery?  Well that’s pretty much the effect that headlines need to have these days in order to earn a click.

                Noya Lizor
                6 April 2016
            
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6 Things Content Marketers Can Learn from Charles DickensFrom serialising work to developing a content brand (or two), the great Victorian has much to teach modern creators of content...

                Dan Brotzel
                6 April 2016
            
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Today’s Technology Sausage Factory: The Online Advertising EcosystemLips, ears, snout and all, today’s sausage factory of data is complicated and convoluted. Data is repackaged and re-sold as inventory. It flows through the online advertising ecosystem without clear accountability as...

                Greta Paa-kerner
                6 April 2016
            
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The Imminent Fall of the Language Barrier Brings Huge Cultural ChallengesEver more perfect machine translation will soon bring the world closer together by eliminating the language barrier. But it carries within it the seeds of harmful cultural disruption.  

                Martin Hiesboeck
                6 April 2016
            
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