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How To Create Engaging Content For Your SME Business

How To Create Engaging Content For Your SME Business

This guide will explain how you can write content that is both engaging to your target audience and develop your company’s tone of voice as a brand influencer.

Jack Carey
Jack Carey 14 April 2016
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Stepping back from the Abyss - The Content War at the Heart of Marketing

Stepping back from the Abyss - The Content War at the Heart of Marketing

In Garrett Hardin’s paper ‘The Tragedy of the Commons’ (1968) he describes the depletion of a shared resource (the commons) by individuals (herdsmen) acting rationally (adding more of their own cattle to graze...

Alan Gleeson
Alan Gleeson 14 April 2016
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Social Media More Social than Ever

Social Media More Social than Ever

People are more socially involved than ever, if you think personal communication is dying think again and read this!

Manuel Yanez
Manuel Yanez 14 April 2016
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7 tips for improving your text message marketing

7 tips for improving your text message marketing

Have you started text message marketing but aren't yet seeing the results you anticipated? Not to worry, we've outlined 7 tips for improving your text message marketing.

Sophia Skinbjerg
Sophia Skinbjerg 14 April 2016
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Yahoo, What Is Not in a Name

Yahoo, What Is Not in a Name

Not having an identity may kill you. Yahoo's lack of focus is a tragic example of everything that can go wrong going wrong. A brand is not a name it is a map for success.

Manuel Yanez
Manuel Yanez 14 April 2016
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Charities Under Media Scrutiny – Crisis Top Tips

Charities Under Media Scrutiny – Crisis Top Tips

Enduring media scrutiny when something goes wrong is pretty high on the list of worst nightmares for any organisation. How much worse, then, when you’re a charity? Top tips...

Bridgid Nzekwu
Bridgid Nzekwu 14 April 2016
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10 Ethical Ways to Build an Email List

10 Ethical Ways to Build an Email List

Whenever we host breakfast seminars here at Ungapped HQ we always get asked how businesses can ethically build an email list. Here's 10 recommendations.

Sophia Skinbjerg
Sophia Skinbjerg 14 April 2016
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Listen When Your Customers Need You

Listen When Your Customers Need You

In the past, companies have developed channel or product-specific support models which compete for supremacy. However, in the eyes of the customer, you’re a single organisation.

Miles Hobson
Miles Hobson 14 April 2016
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How to Seek Customer Feedback with Surveys

How to Seek Customer Feedback with Surveys

What's the best way to seek customer feedback through surveys? Is it creating the right questions? Is it choosing the right audience? Is it offering rewards for participation? Well the answer is actually a little...

Sophia Skinbjerg
Sophia Skinbjerg 14 April 2016
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Mars Chocolate Bar Recall – How to Limit Reputational Damage

Mars Chocolate Bar Recall – How to Limit Reputational Damage

Limiting damage to your brand's reputation...

Bridgid Nzekwu
Bridgid Nzekwu 14 April 2016
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George Osborne’s Budget – A Key Message Masterclass

George Osborne’s Budget – A Key Message Masterclass

Media Training - Key Message Masterclass

Bridgid Nzekwu
Bridgid Nzekwu 13 April 2016
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Online Advertising for Start-ups

Online Advertising for Start-ups

As a start-up, your endeavour is to make the most of your advertising budget. Your objective is to build a reliable consumer base while making sure that every penny you invest in advertising delivers a pound in return.

Vinod Mohite
Vinod Mohite 13 April 2016
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How to Ensure You're Reaching All of Your Customers on Social Media

How to Ensure You're Reaching All of Your Customers on Social Media

Digital accessibility is important in all facets of your organisation. While many organisations are on the right track to making their websites and company-owned digital presence accessible, the potential issue is...

Claire Bergin
Claire Bergin 13 April 2016
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Six Reasons for Why CIOs Should be Conductors of Digital Transformation Symphony

Six Reasons for Why CIOs Should be Conductors of Digital Transformation Symphony

​Ten years ago any second slide from any IT corporate presentation started with inevitable title: “Networking Industry Challenges”… Five years ago the same introductory slide started with: “Internet resources...

Radu Crahmaliuc
Radu Crahmaliuc 13 April 2016
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Why Emoji Marketing Could Be Excluding People from Your Conversation

Why Emoji Marketing Could Be Excluding People from Your Conversation

Last November, Oxford Dictionaries made history by not naming their “Word of the Year” after a word at all. For the first time ever, an emoji character known as “Face with Tears of Joy” was named “Word of the Year...

Claire Bergin
Claire Bergin 13 April 2016
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Drive Direct Bookings by Getting to Know Your Guests

Drive Direct Bookings by Getting to Know Your Guests

We all know why hoteliers use Online Travel Agents (OTAs). They are there to help you out, keep revenue up and room occupancy levels as high as possible. But over time, OTAs have become hoteliers' back brace...

Nicki Graham
Nicki Graham 13 April 2016
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Growthhacking Perspectives From a Funded Startup

Growthhacking Perspectives From a Funded Startup

Growth hacking has been a hot trend for several years, but many companies are still learning the best ways to implement growth hacking tactics.

Richard Fallah
Richard Fallah 13 April 2016
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Millennial Myth

Millennial Myth

Thinking everyone born between 1988 and 2000 fits in the same cluster is a very costly mistake do the job, research, learn about your target audience not just millennial it

Manuel Yanez
Manuel Yanez 13 April 2016
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How to Make Marketing Meaningful Through Storytelling

How to Make Marketing Meaningful Through Storytelling

A lot of content marketers talk about the importance of storytelling. But how can you relate this to your brand and how will it benefit you?

Simon Creed
Simon Creed 13 April 2016
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Why Entrepreneurs Should Be like Rag Pickers?

Why Entrepreneurs Should Be like Rag Pickers?

As nefarious as it may sound but the best way to inculcate entrepreneurial panache is to learn from the ephemeral encounters that we have in our day to day life. You need not think and recall all those clichés...

Sushant Bharti
Sushant Bharti 13 April 2016
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The 3 Most Important Traits of Human Psychology to Understand Online Conversions

The 3 Most Important Traits of Human Psychology to Understand Online Conversions

A little look at what drives us humans to do things, and take actions online.

David Warren
David Warren 13 April 2016
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Three Entrepreneurial Secrets

Three Entrepreneurial Secrets

If you've been an entrepreneur for a while now and feel like you have not progressed or scaled as far as you like, you have two choices.

Paul Higgins
Paul Higgins 13 April 2016
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What Fairy Tales Can Teach Us about Content

What Fairy Tales Can Teach Us about Content

If you thought fairytales were a way of impressing upon children the virtues of selfless endeavour and that good always triumphs over evil, then you are as naïve as most of the rescued princesses featured, and...

Suzanne Kyle
Suzanne Kyle 13 April 2016
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Presenting with Your Voice

Presenting with Your Voice

Your voice is the main instrument in getting across both your message and your personality in any presentation. Most people are unaware that to use it effectively requires over 100 muscles. Would you sprint without...

Karen Durham-Diggins
Karen Durham-Diggins 13 April 2016
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MWC 2016 round up: Mobile is everything and digital is everywhere

MWC 2016 round up: Mobile is everything and digital is everywhere

In a word: Mobile World Congress 2016 The premier telecom industry showcase has been wrapped up for another year. With Barcelona still (relatively) fresh in our minds, I take the opportunity to reflect upon the...

Sanjeev Kumar
Sanjeev Kumar 13 April 2016
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