An Interactive Guide On Net Neutrality And How It Can Affect Your Business

Net Neutrality has become a hot topic in the past few months, resurfacing after being left alone for a while. Today, tech giants are taking to the [virtual] streets and protesting against talks being conducted recently in the United States to abolish Net Neutrality. Website giants such as Twitter, Reddit, Twitch, Netflix and even Pornhub are protesting against this on Wednesday, July 12th. Reddit for example is doing it by slowing down loading speeds of it’s logo and giving a “bandwidth exceeded” warning to its users as seen below.

The World Is Shrinking: 6 Degrees of Separation Is Now 2!

Six degrees of separation is not just a party game, it's a reality. Everyone is the world is interconnected, and thanks to social media, that connectedness gets tighter and richer each day. See the research, history, and experiments proving our influence is much bigger than any of us imagine.

Reduce Your Unsubscribe Rate: 8 Questions you Need to Ask Yourself

There is no denying that emails are a key element in what goes into marketing a product to consumers. Building a viable and effective email marketing campaign is a huge part of getting a strong conversion rate.

Survive 2014: 3 Tips Before You Expand Online

For organisations with an underresourced or ineffective online presence, it's time to get the ball rolling.

How to build a business process that turns into a meaningful story

In order to determine the single most important metric for your growth model, you should look at how your product delivers value to your customers. You should be able to understand the value your customers can get from your product by looking at user engagement and activity level.

Lazarus Brands: How Legacy Brands Can Become Social and Innovate in Digital

Though a respected legacy brings with it consumer recognition and trust, both are difficult to maintain in today’s jam-packed marketplace. So how do older brands maintain relevance?

4 Ways to run Your Digital Content Strategy Like a News Publisher (as Told by a Former Journalist)

Modern content creators know they have to be creative if they want to reach customers. Thinking like a media publisher unlocks opportunities for content that helps your customers, and boosts engagement. Here are practical ways to apply it to your digital content strategy today.

Lending An Ear - The Best Marketing Podcasts

Podcasts offer a great way to brush up on the latest digital trends on the go. You can tune in while commuting, doing the dishes, or working out.

Coping With Coronavirus Part 3: Content Syndication, Email and LinkedIn

In part three of our “Coping with Coronavirus” series, we look at how senior marketers are using content syndication to boost email and social content discovery.

Podcast - Interview with Sir Martin Sorrell, Chairman of S4Capital

The second in a series of episodes that the csuite podcast is recording in partnership with the European PR agency Tyto and their own 'Without Borders' podcast, interviewing leaders of European Unicorns or those companies close to reaching Unicorn status. Our second guest of the series was Sir Martin Sorrell, Chairman of S4 Capital.

How to Use AI for Sales Funnel Optimisation in Your Business

Every stage in your sales funnel is driven by data. AI can help you create measurable outcomes and improve effectiveness at each stage. This blog talks about usage of AI in sales funnel optimisation - for each of the four sales funnel stages!

Listen Harder And Build Trust – B2B Content Marketing’s Role in 2021

In the absence of major ‘marquee’ events to reach high volumes of prospects, B2B marketing executives are going to have to carry on working harder than ever to reappraise content strategies. That was the take-out from a recent roundtable on content marketing, hosted by Demand Exchange and the BCMA, which also found marketers must build trust through listening harder to address pain points with insightful content.

Searching in all the wrong places

Search engine optimization (SEO) allows you to improve the visibility of your brand’s website in the search results, making it more likely that people will click through and pay you a visit. The ins and outs of SEO can be tricky to get down. That’s where advice and insight from today’s top SEO influencers can come in handy.

2014 Retail Marketing Trend Roundup

A roundup of the top retail marketing trends seen in 2014 and how retailers have been adapting to meet demands.

Can You Remember A Time Before Social Media?

Since its creation in a Harvard dorm room way back in the early 2000s, Facebook has changed the way we interact with one another, in particular, the way brands communicate with consumers.

A Cheer for Digital Storytelling

The advent of digital storytelling is doing much to create excitement in digital marketing circles, but while it heralds new possibilities for an era of socially led and participatory marketing, so too, does it raise questions. And confusion. What actually is digital storytelling? What's its place in digital marketing? How does it differ from a cross-platform campaign?

IAB raises standard to battle ad viewability issues

Founder of the World's largest digital music distribution company talks about where inspiration comes from

I had the pleasure to catch up with Scott Cohen, Founder, The Orchard ahead of his presentation at Inspiration - Think Again to hear his ideas on inspiration and where it come from for him.