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February 21 2018

Digital Summit - Phoenix, AZ

Join your peers for 2 days jam packed with digital marketing best practices, latest trends and strategy. See why people keep coming back year after year!

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February 26 2018

Traffic & Conversion Summit 2018 - San Diago, CA

Every year, thousands of the world's smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing. Here’s what you can expect to learn at this year’s Traffic & Conversion Summit...

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Martech guru Scott Brinker to speak at MTEX Marketing Technology Expo

Leading martech expert Scott Brinker will be just one of many great speakers appearing on stage in the Digital Doughnut theatre during the MTEX Marketing Technology Expo in London next month. The highly respected editor of chiefmartec.com and program chair of the MarTech conference series will be talking about the marketing technology landscape and how he sees this evolving in the future.

Linus Gregoriadis20 February 2018
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Meet the Influencer: Scott Brinker

Martech is the word on every marketer’s lips this year; from immersive technologies to IoT and even augmented reality, integrating technology into any marketing strategy seems to be the only way forward in 2018. Wouldn't it be a dream to get a Q&A with a Martech Don?

adam enguell20 February 2018
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Is your CRM/Loyalty Program infused with Artificial Intelligence (AI)?

According to New York Times journalists, John Markoff and Steve Lohr, many of the tech industry’s biggest companies like Amazon, Google, IBM and Microsoft, are competing to become the go-to company for A.I

Fazil Nazir25 May 2018
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Looking back at Amazon’s Black Friday success – the numbers behind the dominance

Amazon has become its very own search engine, which marks a fundamental shift in the way people now shop. According to our 2018 Black Friday research, the retail industry saw a 3% decline in web visits compared to last year. Visits to Amazon, however, were up 3%, reaching a total of 49.98 million – over a quarter of the entire industry in fact.

Lisa Luu9 January 2019
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It’s not you, it's me - The Warning Signs a Client May Leave

Acquiring a new customer can cost up to five times more than retaining an existing customer. So what are the signs to look out for in order to avoid a client suddenly cancelling their long-standing relationship with you ?

John Cheney20 September 2019
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Copycat Packaging: Legitimate Competition Or Unfairly Misleading?

The existence of copycat packaging is something that most consumers take for granted today but is it misleading?

Chris Jenkinson16 April 2013
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Embracing Mobile Technology In Your E-commerce Strategy

If you haven't already made the move to mobile, then why not? It's plain and simple that retailers who haven't optimised

Digital Doughnut Contributor21 November 2013
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The Data Confirms It: Domino’s Has A Winning Mobile Customer Experience

"Dom, I'd like to order a rebranding, completely rebuilt products and, while you're at it, over 1,900% growth within 6 years."

Ryan Connors7 July 2015
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Graphic Designers Vs. Technology Firms

Continued from ‘Freelancers vs. Agencies', who do you hire for your website, graphic designers or technology firms and what is the difference between them?

Danielle Kogan8 December 2014
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The Internet of Things is about to become real

In 2018, the Internet of Things is about to become real, creating new possibilities in creativity, measurement and brand experience

Dean Taylor8 January 2018
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Should brands bring video production in-house?

If you're currently working in marketing for any large firm then you will no doubt by now have been involved in some way in the production of digital video content for your brand.

Stuart Stubbs9 April 2018
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Top 3 Trends from Retail Business Technology Expo 2016 in London

The Retail Business Technology Expo (RBTE) in London last week was filled with visitors, speakers and businesses showcasing their latest retail strategies and products.

Joyce Kwong6 April 2016
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5 Actionable Tips to Improve NPS Survey Response Rate in 2020

In its first year of operations, In 1886, Coca-Cola managed to sell an average of nine bottles per day. Today, the brand sells an average of 1.4 billion beverage servings every day. What does it have to do with your Net Promoter Score® Survey response rate, you ask?

Piyush Gupta24 January 2020
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Show, Don’t Tell: How to Get Management Excited by Your Ideas

The need for robust digital products that cater to consumers’ fast-changing requirements has grown significantly in 2020 as the Covid-19 pandemic has dramatically accelerated and increased the use of digital and online services. Consumer expectations are high and rising, but design teams are under huge pressure to deliver upgrades and new services at speed.

Koen Bok6 November 2020
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Whats missing from your marketing…Emotion

As a Marketer // Blogger // Copywriter, I specialise in creating shareable, valuable content for the right audience to engage them in a meaningful way. I created my own blog "The Marketing Index" to share all I have learnt & provide you with valuable insights & resources.

Susie M Stokes3 June 2016
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9 Marketing Strategies we can Learn from Disney Princesses

It's time for the girls to take centre stage as we look at what lessons we can take from our favourite Disney Princesses

Digital Doughnut Contributor1 October 2014
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Beyond Storytelling At Scale: Conversion At Scale

You're losing more customers than you can imagine. The good news is it's totally avoidable.

John Beckett21 January 2015
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What Can The Samsung Ostrich Teach Content Marketers About Storytelling?

The art of storytelling has developed through time from myths, legends and fairy tales into a powerful marketing technique that should feature in all successful content marketing strategies.

Claire Wilson2 May 2017
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