Search

You searched for:
{total} found

The Covid Effect Revealed: The Impacts on In-House Marketing

49% of European in-house teams are working remotely full time, 67% of brands have increased their digital marketing initiatives, 48% report that the demand for content has increased and 97% of respondents have moved at least part of their digital marketing in-house — and nearly half began within the past 12 months.

Harry hgd24 February 2022
Read more

Recovering The Abandoned Digital Basket

The explosion in digital and mobile technologies has led to a massive step-change in the way consumers spend their money with brands.

Steve Denner17 December 2014
Read more

Leading And Organising For Digital Transformation Success

The following draws upon the work of several thought leaders/experts in their field including James Macaulay, Frank Mattes and Lee Bryant. The purpose is to share with you some insights into how to lead and organise for successful digital transformation.

Tim Ellis24 January 2020
Read more

A B2C Guide to Customer Lifecycle Marketing

dotdigital
Read more

How To Boost Marketing Results By Adding Videos In Your Email Campaigns

How can you make email marketing even more effective? Is the best way to include engaging content as a video?

Valerie Frolova15 October 2020
Read more

How to create a solid Brand Identity

Brand identity –What do you think about it? Is it really important to have one? What is it exactly? It is a simple word with lots of meaning. Nowadays businesses have different meaning and the way people pursuing it wants to know how successfully the strategies are working for them.

Hemendra Singh26 February 2018
Read more

The 7 Most Effective Types of Social Media Advertising in 2021

Online media promotions can be ads served to clients via web-based media platforms. Organizations use client data to serve profoundly significant ads dependent on communications inside a particular platform. In many situations, when the target market lines up with the client socioeconomics of a platform, promoting can give huge improvements in deals with a lower cost of securing.

Bhavik Soni8 September 2021
Read more

The Art of Minimalism in UI/UX Design: Your Ultimate Guide

Dive into the world of minimalist UX/UI design. Explore its principles, understand the current trend, and learn best practices for creating sleek, user-centric interfaces. Elevate your digital design game with simplicity, clarity, and functionality. Perfect for designers seeking insights into the essence of minimalist aesthetics.

Ravi Shukla15 March 2024
Read more

Three key ways to speed up Success with CX Personalization

Avanade
Read more

How to Improve B2B Lead Conversion Through Greater Marketing and Sales Alignment

One of the greatest barriers to B2B commercial success is the often fragmented relationship between sales and marketing. These two functions have divergent company cultures, different timescales and sometimes pull in diametrically opposite directions. The lack of alignment results in poor business performance, with internal silos the root cause of ineffectiveness. A new report from London Research and Demand Exchange looks at how these departments can form a more cohesive relationship with aligned objectives and metrics to improve commercial performance.

Aliya Zaidi3 February 2020
Read more

It's Called "Singles Day", Not "Sellers Day"

14.3 billion bucks. One day of sales. That's more than ten dollars from every man, woman and child in mainland China.

Ernie Diaz24 November 2015
Read more
August 28 2018

5 Signs You Are Ready For Marketing Automation

There are many reasons why you may be ready to leave your email marketing platform behind and adopt marketing automation. We’re here to help you figure out if it’s the right solution for you.

Read more

My Journey into Web 3.0 Marketing - What I've Learned So Far

I was in the middle of my Web 2.0 marketing career when I was pushed into Web 3.0 marketing and now I have the best of both worlds. My life as a marketer is as exciting as ever. Here's everything I've learned in just two months.

Farah Kim17 January 2022
Read more

The Future of Digital Retail: Interconnected Customer Data

Graph database pioneer Emil Eifrem explains why firms needs to embrace highly-personalised, data-driven digital brand experiences

Emil Eifrem13 June 2019
Read more

From Press Releases to Boardrooms: The Rise of PR as Business Strategists

Public Relations (PR) has long been viewed as the go-to field for media management, crafting narratives, and protecting corporate reputation. But as the business landscape evolves, PR professionals are finding themselves donning new hats—those of business consultants. The line separating traditional PR work from business consultancy has started to blur. Here's a deep dive into this evolution.

Julia Herd8 November 2023
Read more
October 19 2016

Digital Marketing Innovation Summit, London

Join us for two days of interactive learning through workshops, executive led presentations & deep dive discussions, supported by multiple networking opportunities. Take the chance to hear from the pioneers working within digital marketing as they lead future initiatives to support their organization.

Read more

Customer Acquisition Through Social Media

Shoutlet has just released the guide- How to Acquire New Customers with Social Media Marketing.

Digital Doughnut Contributor14 April 2015
Read more

How to Adapt Your Content Strategy to the Future of Google

Do not forget about long-form content. Use articles that are more than 1,000 words to cater to your passionate followers and loyalists. Given how Google’s recent algorithms assign greater value to longer-form content, creating such content helps you achieve a higher rank in the search results.

Vishal Vivek6 November 2019
Read more

Ad creatives: we come in peace

So we were invited to take our event series The Tech Off to the annual advertising shindig, the Cannes Lions Festival. Well, specifically the new Lions Innovation Festival, which – as a tech company – is right up our street. We’d highly recommend it.

Daniel Kirby15 April 2016
Read more

How to Attract More Customers with Digital Marketing Optimization

Raketa is the first Ukrainian delivery service in the Foodtech 2.0 format. In March 2018, the service was launched before Glovo, Uber Eats and Bolt Food arrived in Ukraine. However, for a long time, the service was available In the city of Dnepr in Ukraine. The company faced strong competition when launching throughout Ukraine. But due to the lockdown, the demand for delivery increased, which helped Raketa attract new customers and become the market leader. We have prepared a case study based on Raketa's experience, why the right strategies and an optimized advertising campaign bring more results than a huge budget.

Olga Kovalenko9 February 2021
Read more