Article

Customer Acquisition Through Social Media

Shoutlet has just released the guide- How to Acquire New Customers with Social Media Marketing.

Customer Acquisition through Social Media 

 

Customer acquisition is often a primary KPI for brands, but historically has been difficult to prove through social. This is an area, however, that the savvier social media professionals have started to tackle. By focusing their strategies towards activities that can be tracked, social marketers are now able to prove their work’s impact on business goals other than simply through customer engagement and advocacy.

 

To obtain these measurable results, marketers should consider driving their campaigns towards influencing all or a combination of the following activities, depending on which ones represent value to the individual organisation:  

  • direct purchase from social media (organic and paid)
  • the acquisition of vital customer information that leads to a potential sale, such as an email address or social ID
  • lead generation, especially through email list building
  • indirect influence on sales through social media and content marketing

Social marketing platform, Shoutlet, has just released the guide, How to Acquire New Customers with Social Media Marketing, that outlines how marketers can take advantage of each of those activities to influence the sales process by contributing to new customer acquisition.

 

Grab your copy of this guide to start maximising every way your team can support conversion and prove social’s impact.

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