Article

Customer Acquisition Through Social Media

Shoutlet has just released the guide- How to Acquire New Customers with Social Media Marketing.

Customer Acquisition through Social Media 

 

Customer acquisition is often a primary KPI for brands, but historically has been difficult to prove through social. This is an area, however, that the savvier social media professionals have started to tackle. By focusing their strategies towards activities that can be tracked, social marketers are now able to prove their work’s impact on business goals other than simply through customer engagement and advocacy.

 

To obtain these measurable results, marketers should consider driving their campaigns towards influencing all or a combination of the following activities, depending on which ones represent value to the individual organisation:  

  • direct purchase from social media (organic and paid)
  • the acquisition of vital customer information that leads to a potential sale, such as an email address or social ID
  • lead generation, especially through email list building
  • indirect influence on sales through social media and content marketing

Social marketing platform, Shoutlet, has just released the guide, How to Acquire New Customers with Social Media Marketing, that outlines how marketers can take advantage of each of those activities to influence the sales process by contributing to new customer acquisition.

 

Grab your copy of this guide to start maximising every way your team can support conversion and prove social’s impact.

Read More on Digital Doughnut

 

Check out our latest videos!

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more