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Paid Content Distribution: Know Thy Platforms

A colleague recently talked about how Twitter is not Facebook (and vice versa) and gave some really good examples and tips on how to tailor your social strategy to the characteristics and requirements of each platform and its audience.

Eleanna Sbokou12 February 2016
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The Role of Native Advertising in Modern Marketing: Balancing Authenticity and Promotion

Picture this: You’re browsing your favorite online magazine, sipping a cup of freshly brewed coffee, and reveling in the joy of discovering new, engaging content. You stumble upon an article that piques your interest – it’s informative, entertaining, and seamlessly fits the overall vibe of the publication. But as you reach the end, you notice a small disclaimer: “Sponsored Content.” You’ve just experienced native advertising, and you might not have even realized it.

Charles Lange20 April 2023
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November 24 2015

Digital Doughnut's November 'Christmas Social' Meet-Up

Join us at our November meet-up @ 6:30PM. This months we will be celenrating the start of the Christmas season with our Christmas Social, come and join the fun.

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Brand Promotion for Small Businesses

Without a doubt the trickiest part of running a successful small business is brand promotion and achieving the desired level of brand awareness.

John Hinds27 November 2018
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February 25 2021

Social Media Strategies Summit Virtual Event 2021

The premier online event for senior marketers like you – a unique opportunity to engage in 2 days of interactive learning and insightful discussion to find solutions to the social media and digital marketing challenges affecting your bottom line.

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Death to Cookies: Long Live 1:1 Relationships

Cheetah Digital
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The Emergence of the DIY Marketer

Over 53 million people on LinkedIn have the term 'marketing' in their biography status - perhaps they are right to do so?

Brad Chuck2 November 2016
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CRM Implementation: Best Practices

Implementing a Customer Relationship Management (CRM) system is a strategic decision that can significantly enhance a business's efficiency, customer satisfaction, and overall success. However, a successful CRM implementation requires careful planning, execution, and adherence to best practices. In this blog, we will explore the top CRM implementation best practices that can help businesses achieve a seamless and fruitful transition to their new CRM development system.

SISGAIN USA6 September 2023
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DMEXCO 2019: The Trust, Transparency & Tech Show

Every year at DMEXCO, 41,000 visitors, around 1,000 exhibitors and more than 550 speakers from all over the world come together in Cologne to set the digital agenda of tomorrow today.

Digital Doughnut23 August 2019
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Your Guide to Inbox Placement

Act-On
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Growing your Ecommerce Business with Email

dotdigital
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Six Steps to a Successful Brand Management Technology Ecosystem

Branding is the most powerful tool marketers have to shepherd potential customers along their increasingly complex path to purchase. It builds trust and generates reassurance, but it has to be done consistently to work. One false move and trust can crumble, leaving your prospect at best uneasy and at worst wondering if they’re the victim of an elaborate scam.

Michael Nutley13 June 2022
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April 3 2022

Lead Generation World London

Lead Generation World London (LGWL) is the home for Lead Buyers, Advertisers, Lead Sellers, and Service Providers in the performance marketing industry.

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Best In Class Email Marketing

Braze
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Why Traditional Project Management Tools Do Not Meet Needs of Creative Agencies

When it comes to creative project management, many ad agencies and creative teams find out the hard way that a specialised solution is required to meet their needs. And by the hard way, we mean that more often than not a traditional project management software is utilised by agencies, which unfortunately renders their workflow and processes ineffectual.

Jodie Byass28 July 2016
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Tactics & Methods - The Best Search Engine Marketing Strategies Explained

Over 70% of consumers refer to the internet to find both local and online businesses. Out of this, 90% agree that ads influence their decision. Search engine marketing strategies are no longer an option, but an unavoidable element to redirect potential customers to your business. Your best bet of achieving this is by outshining the competition to land on the first search result page, and effective SEM will lead you to it.

Digital Doughnut Contributor11 March 2020
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To Stay Competitive, Retail Marketers Must Swap Agency for Specialist

Today's retail market is being described as one of “the most challenging and competitive in 50 years.” As evidenced by high-profile store closures and bankruptcies, retailers are struggling to keep up with the ever-evolving customer journey.

Conor Ryan10 July 2018
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Trust, Tradition and Transactions: Digital Adventures in China

In China, the cultural nuances businesses need to consider are almost as complex as the technological infrastructure.

Dan Mortimer18 September 2013
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Ten Sure-Fire Ways to Screw Up Your Next Web Redesign (Part 2)

I've screwed up web redesigns almost every way possible. Part 2 of my tips to help you avoid common pitfalls.

Brad Ettinger5 February 2015
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A Complete Guide to Omni-channel Marketing: 7 Strategies That Convert More Sales

Explore Omni-channel Marketing to expand reach, maintain alignment and, boost sales. Offer integrated experience throughout the buyers journey. Make the most of each marketing touch-points to engage customers and enhance their experience to influence them to make a purchase. This articles illustrates 7 strategies that can help you in understanding the ecosystem and planning the omni-channel marketing endeavours.

Kapil Arora3 June 2019
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