Article

Brad Ettinger
Brad Ettinger 5 February 2015

Ten Sure-Fire Ways to Screw Up Your Next Web Redesign (Part 2)

I've screwed up web redesigns almost every way possible. Part 2 of my tips to help you avoid common pitfalls.

Before you embark on your next web site redesign project, why not make things really challenging? At Velir, a digital experience agency, we’ve helped lots of organizations reach new levels of digital maturity and improved website performance. Along the way, we’ve also uncovered some common mistakes that will keep just about any web redesign from achieving its full potential. Here are ten common mistakes that can derail even the most well-intentioned project.

6. Bring customers in at the end to make sure everything makes sense.

You had the best intentions. You were going to develop a test-proven, user-centric, persona-driven humdinger of a redesign. Then Reality stepped in – and with it came things like budget, schedule, and resources limitations. User testing had to take a backseat to these other priorities. Now you’ve got three weeks to launch and, hey, there’s a little time and money left! Why not spend them on some usability testing for the final product, just as a sanity check. Better late than never, right?

Well, yes. But much better early than late. While it’s never a bad idea to get customer input on a redesign, it’s always better to do it as far upstream as possible. That way, even if the feedback is directional or broad in nature, at least you’ll have some user-generated data points to base everything upon downstream. By waiting until the last minute to involve your users, you risk spending lots of time and money developing a solution that doesn’t necessarily meet your user’s needs. If you discover that you are on the entirely wrong path, or you need to make major changes to make the site more usable and effective, it may be too late and too expensive to recover. So plan to incorporate user testing early and often. And stick to your guns.

 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
12 Online Editing and Proofreading Tools Content Writers Should Know About

12 Online Editing and Proofreading Tools Content Writers Should Know About

If you've got great ideas to share, but your content is riddled with errors, you could lose the trust of your readers and your credibility. Get through this editing process quickly and painlessly, by enlisting the help of some online editing and proofreading tools, so you can get your error-free content out there and read.

Gloria Kopp
Gloria Kopp 22 March 2017
Read more
How To Create Landing Pages That Convert

How To Create Landing Pages That Convert

Effective landing pages are often standalone web pages written with one specific goal in mind. This goal is usually conversions or getting readers to take a certain action. Knowing what action you want readers to take is helpful for turning them into customers. This article will explain the six essentials of creating a landing page that converts.

Eric Gordon
Eric Gordon 20 March 2017
Read more
[Infographic] Why Email Is At The Heart Of Marketing Automation

[Infographic] Why Email Is At The Heart Of Marketing Automation

This infographic, based on Part 1 of our new report, looks at the role of email at the heart of marketing automation.

Natasha Farrell
Natasha Farrell 21 March 2017
Read more