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Getting Retail Through COVID-19

According to Salesforce, 62% of baby boomers and 58% of generation Z still prefer shopping in physical stores. In tough times like these, though, going to a brick-and-mortar shop might not be an option. In fact, even with the COVID-19 quarantine being over, customers may be likely to avoid crowded places for a little while longer.

Berenika Teter3 April 2020
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Why Brands Are Turning To Social Media Influencers

As many brands realize, the best audience to target for marketing purposes are women, and even more specifically – the mother community. These modern day moms are not what they used to be.

Steven Tulman5 May 2016
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Five Brand Trends From Mobile World Congress 2015

The Millennial Media team are on the ground in Spain this week for Mobile World Congress and we're expecting a few key trends to dominate.

Zac Pinkham3 March 2015
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7 Easy Ways to Improve Your SEO Using Crownpeak Digital Quality Management

Crownpeak
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What Is an Ebook and Why Should You Care?

For small businesses, especially in B2B, an eBook can be a very effective marketing tool. Wanna know why you should give it a try and how to make it successful?

barbara bogue6 December 2016
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Top 31 Content Marketing Posts Of 2015

The following 2015 blog posts are the ones that made the most sense, and will probably stand the test of time in terms of the learning they impart.

Dipti Parmar26 January 2016
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April 12 2018

Open Text Innovation Tour London 2018

Innovation Tour 2018 is a 1-day conference packed with keynotes, customer case studies, demos, product roadmaps, informative technical sessions and partner exhibitors to help you in your digital transformation journey.

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The Best of the Best eCommerce Analytics Tools to Grow Your Business

Metrics are everything when it comes to running an effective eCommerce business. From fine-tuning your sales messages to figuring out the quality of your traffic, marketers today are expected to understand their companies by the numbers. That’s exactly why you shouldn’t waste your time on anything but the best eCommerce analytics tools to track your storefront’s day-to-day performance.

Luisana Cartay2 May 2018
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White Hat Vs. Black Hat: The Marketer's SEO Guide for 2019

Black hat and white hat SEO techniques aren't always so cut-and-dry, but search engines like Google take the distinction pretty seriously. Here's what you'll need to know to stay on the right side of Google's "law" in 2019.

Brennen Bliss14 February 2019
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Mobile App Marketing: a Guide for Running your Business Successfully

Mobile app marketing has made it easier than ever to establish an easy communication with the clients and promote business in a professional way.

Janet Scott10 January 2017
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How to Advertise Your Product for the Best Results

With these digital marketing and social media techniques, you may learn more about how to advertise your product or if you are an advertising company then it might encourage you to leverage the modern trends.

Azeem Adam17 June 2022
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Why SEO is Important

“Why do I need SEO?”- already had that question? Here is a comprehensive case study that shows the importance of SEO.

Vlad Migulia12 February 2021
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10 Small Businesses Prove It’s Possible To Create Great Content On A Budget

One of the biggest objections I hear from companies when it comes to content marketing and their decision to invest in it (or not invest in it) is cost. A lot of companies believe that content marketing costs big bucks.

Sujan Patel31 March 2016
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Exclusive: Big Campaigns Win Prizes; But Do They Keep Consumers?

Review of Digital Doughnut's event 'POPCORN', a review of global marketing case studies with Mike Berry. "Not many digital events align themselves with a snack, but Digital Doughnut had me at the first glimpse of its name."

Lucy Coles2 April 2015
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The 5 Best Uses of Emoji in Marketing

Time to explore how the fastest growing language in the world - Emoji - is being used by brands with his top five examples including ASOS, Dominos and Taco Bell.

Nathan Jones14 April 2016
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Supermarket showdown: how to get ahead in the race

We’re living in exciting (retail) times. The FMCG sector has been undergoing a decade of upheaval: first the recession, shaking up both the contents and the costs of our weekly basket, then the arrival of a range of continental upstarts such as Aldi and Lidl which have now become firmly embedded in the FMCG scene. With all these options at people’s disposal, how can supermarket marketers best target consumers to encourage them to shop in their supermarkets over competitor shops?

Alex Wright10 August 2018
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Curated vs. Behavioural Profiling: Reassuring Consumers on Algorithm Accuracy and Ethics

Consumer demand for personalised digital experiences is higher than ever. Over two-thirds (69%) of consumers will move away from brands that target their communications badly, by unfollowing them on social media or cancelling subscriptions. The risk that non-personalised experiences present to brand revenues means digital marketers rely on data to create tailored and effective digital journeys.

Steve Carrod29 June 2021
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Moving Forward In The New Marketing Landscape [Through Strategic Use of Technology]

Move forward in the marketing landscape with a marketing technology strategy suited to your business needs.

Andrew Freeman11 December 2015
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October 5 2016

Loyalty, Experience, Analytics, Digital (LEAD)

Asia’s premium event for the modern marketer. LEAD is a strategic conference and exhibition showcase designed to help marketing teams across Asia take their marketing to another level.

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