What's on

Loyalty, Experience, Analytics, Digital (LEAD)

Loyalty, Experience, Analytics, Digital (LEAD)

Asia’s premium event for the modern marketer. LEAD is a strategic conference and exhibition showcase designed to help marketing teams across Asia take their marketing to another level.

Asia’s premium event for the modern marketer - to help marketing teams across Asia take their marketing to another level.

The event is comprised of four dedicated conference tracks:

LOYALTY - Ideas, strategies and technologies to drive customer loyalty
EXPERIENCE - Innovations from across Asia on customer experience
ANALYTICS - Technologies and ideas to gain insight from data
DIGITAL - The latest trends for digital marketers

Be inspired by the keynote presenters and then dive deeper into one of the dedicated tracks. The tracks will be made up of case studies from leading brands and the latest technology innovators.

Alongside the conference is an exhibition showcasing the latest loyalty, customer experience, marketing analytics and digital marketing technology and solutions.

This is an excellent opportunity to meet with and inspire entire marketing teams across Asia.

Mr David Au Group Managing Director, Marketing, Fung Retailing
Mr Mark Hayes Co-Author, The Growth Hacker’s Guide to the Galaxy & Founder, Rocketshp
Ms Niamh Byrne, Regional Head, Customer Experience, APAC & EMEA, Citi
Ms Karen Chan, Chief Digital Officer, Pizza Hut Restaurants Asia
Mr Samit Chowdhury, Director of Strategic Planning, Tetra Pak
Khairul Nisa Ismail, Head, Enrich & Loyalty, Malaysia Airlines
Mr Kelvin Lee, Global Director, Social Media Marketing for Financial & Risk, Thomson Reuters
Ms Priyanka Nath, Digital Marketing and Social Media Lead, Dell Singapore Pte Ltd
Ms Michelle Ng, Voice of the Customer Project Lead, Lenovo
Mr Allard Sjollema, CEO, New Markets, Courts
Mr Andres Sosa, EVP, Sales, Marketing & Creative, Net-a-Porter
Ms Tricia Weener, Head Of Marketing Commercial Banking, HSBC

Day 1

  • Loyalty: Strategy, Managing Loyalty Customers, Rewards
  • Experience: Brand, Channels, Personalisation
  • Analytics: Data-Driven Marketing, Predictive Analytics, Data Sourcing & Preparation
  • Digital: Digital Advertising, Programmatic, Search & The Visual Web

Day 2

  • Loyalty: Short-Term Rewards, Loyalty Technology, Measuring Loyalty
  • Experience: Service Design, Rating & Reviews, Experience Technology
  • Analytics: Un-Structured Data Insight, Attribution & Optimisation, Visualisation & Reporting
  • Digital: Social, Storytelling & Video, Content Marketing

Other upcoming events

See all
Savant eCommerce Amsterdam 2021
12 October 2021

Savant eCommerce Amsterdam 2021

Driving profitability in times of shrinking margins and a look into the new decade in CX and Omnichannel. The challenges of eCommerce in the Benelux region are complex. Because the local online retail space is one of the most mature and competitive markets in the world. The best way to stand out of the crowd is a unique and comprehensive customer experience.

Read more
Savant eCommerce Berlin
26 October 2021

Savant eCommerce Berlin

A prestigious event where top level speakers and industry leading executives discuss the latest trends, network and build meaningful relationships. Join us at Savant eCommerce Berlin for two days of inspirational and best-practice sharing content, relaxed and engaging networking, and to learn from some of the eCommerce market leaders in the industry!

Read more
Savant eCommerce London
14 September 2021

Savant eCommerce London

Savant eCommerce London will explore both established and innovative approaches for you to efficiently drive profitability within your organisation. A retailer in the 2020s must explore all avenues of ensuring profitability so we will put a spotlight on several factors that need to be optimised.

Read more
Utah DMC Digital Marketing Conference
27 August 2021

Utah DMC Digital Marketing Conference

The Utah Digital Marketing Collective invites you to our 6th annual digital marketing conference. Come learn the latest marketing trends, strategies, and tools from industry-leading speakers while cultivating new relationships with industry leaders and local gurus. This event is Utah’s premier digital marketing conference: if you miss it, you miss out.

Read more
growth marketing SUMMIT 2021
2 September 2021

growth marketing SUMMIT 2021

A world class conference about digital growth. As Europe's biggest conference for digital growth and optimization, we unite like-minded optimizers from around the world. Share topics that move the digital world and learn from world-class talks. The growth marketing SUMMIT is less about Conversion Uplifts. Rather, it is about a data-driven, customer-oriented and agile approach to scale sustainably.

Read more