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Loyalty, Experience, Analytics, Digital (LEAD)

Loyalty, Experience, Analytics, Digital (LEAD)

Asia’s premium event for the modern marketer. LEAD is a strategic conference and exhibition showcase designed to help marketing teams across Asia take their marketing to another level.

Asia’s premium event for the modern marketer - to help marketing teams across Asia take their marketing to another level.

The event is comprised of four dedicated conference tracks:

LOYALTY - Ideas, strategies and technologies to drive customer loyalty
EXPERIENCE - Innovations from across Asia on customer experience
ANALYTICS - Technologies and ideas to gain insight from data
DIGITAL - The latest trends for digital marketers

Be inspired by the keynote presenters and then dive deeper into one of the dedicated tracks. The tracks will be made up of case studies from leading brands and the latest technology innovators.

Alongside the conference is an exhibition showcasing the latest loyalty, customer experience, marketing analytics and digital marketing technology and solutions.

This is an excellent opportunity to meet with and inspire entire marketing teams across Asia.

Mr David Au Group Managing Director, Marketing, Fung Retailing
Mr Mark Hayes Co-Author, The Growth Hacker’s Guide to the Galaxy & Founder, Rocketshp
Ms Niamh Byrne, Regional Head, Customer Experience, APAC & EMEA, Citi
Ms Karen Chan, Chief Digital Officer, Pizza Hut Restaurants Asia
Mr Samit Chowdhury, Director of Strategic Planning, Tetra Pak
Khairul Nisa Ismail, Head, Enrich & Loyalty, Malaysia Airlines
Mr Kelvin Lee, Global Director, Social Media Marketing for Financial & Risk, Thomson Reuters
Ms Priyanka Nath, Digital Marketing and Social Media Lead, Dell Singapore Pte Ltd
Ms Michelle Ng, Voice of the Customer Project Lead, Lenovo
Mr Allard Sjollema, CEO, New Markets, Courts
Mr Andres Sosa, EVP, Sales, Marketing & Creative, Net-a-Porter
Ms Tricia Weener, Head Of Marketing Commercial Banking, HSBC

Day 1

  • Loyalty: Strategy, Managing Loyalty Customers, Rewards
  • Experience: Brand, Channels, Personalisation
  • Analytics: Data-Driven Marketing, Predictive Analytics, Data Sourcing & Preparation
  • Digital: Digital Advertising, Programmatic, Search & The Visual Web

Day 2

  • Loyalty: Short-Term Rewards, Loyalty Technology, Measuring Loyalty
  • Experience: Service Design, Rating & Reviews, Experience Technology
  • Analytics: Un-Structured Data Insight, Attribution & Optimisation, Visualisation & Reporting
  • Digital: Social, Storytelling & Video, Content Marketing

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