What's on

Loyalty, Experience, Analytics, Digital (LEAD)

Loyalty, Experience, Analytics, Digital (LEAD)

Asia’s premium event for the modern marketer. LEAD is a strategic conference and exhibition showcase designed to help marketing teams across Asia take their marketing to another level.

Asia’s premium event for the modern marketer - to help marketing teams across Asia take their marketing to another level.

The event is comprised of four dedicated conference tracks:

LOYALTY - Ideas, strategies and technologies to drive customer loyalty
EXPERIENCE - Innovations from across Asia on customer experience
ANALYTICS - Technologies and ideas to gain insight from data
DIGITAL - The latest trends for digital marketers

Be inspired by the keynote presenters and then dive deeper into one of the dedicated tracks. The tracks will be made up of case studies from leading brands and the latest technology innovators.

Alongside the conference is an exhibition showcasing the latest loyalty, customer experience, marketing analytics and digital marketing technology and solutions.

This is an excellent opportunity to meet with and inspire entire marketing teams across Asia.

Mr David Au Group Managing Director, Marketing, Fung Retailing
Mr Mark Hayes Co-Author, The Growth Hacker’s Guide to the Galaxy & Founder, Rocketshp
Ms Niamh Byrne, Regional Head, Customer Experience, APAC & EMEA, Citi
Ms Karen Chan, Chief Digital Officer, Pizza Hut Restaurants Asia
Mr Samit Chowdhury, Director of Strategic Planning, Tetra Pak
Khairul Nisa Ismail, Head, Enrich & Loyalty, Malaysia Airlines
Mr Kelvin Lee, Global Director, Social Media Marketing for Financial & Risk, Thomson Reuters
Ms Priyanka Nath, Digital Marketing and Social Media Lead, Dell Singapore Pte Ltd
Ms Michelle Ng, Voice of the Customer Project Lead, Lenovo
Mr Allard Sjollema, CEO, New Markets, Courts
Mr Andres Sosa, EVP, Sales, Marketing & Creative, Net-a-Porter
Ms Tricia Weener, Head Of Marketing Commercial Banking, HSBC

Day 1

  • Loyalty: Strategy, Managing Loyalty Customers, Rewards
  • Experience: Brand, Channels, Personalisation
  • Analytics: Data-Driven Marketing, Predictive Analytics, Data Sourcing & Preparation
  • Digital: Digital Advertising, Programmatic, Search & The Visual Web

Day 2

  • Loyalty: Short-Term Rewards, Loyalty Technology, Measuring Loyalty
  • Experience: Service Design, Rating & Reviews, Experience Technology
  • Analytics: Un-Structured Data Insight, Attribution & Optimisation, Visualisation & Reporting
  • Digital: Social, Storytelling & Video, Content Marketing

Other upcoming events

See all
Marketing Fundamentals: Build Engagement and Drive Revenue
22 August 2019

Marketing Fundamentals: Build Engagement and Drive Revenue

Join Act-On as they break down the customer journey for marketers into three distinct conversations.

Read more
How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation
17 September 2019

How B2B Leaders Maximise Webinars as a Channel for Effective Lead Generation

Join London Research Director, Linus Gregoriadis as he uncovers how B2B lead generation leaders are using webinars as part of a successful demand generation strategy.

Read more
The Marketing Technology Conference
16 September 2019

The Marketing Technology Conference

Join us at The MarTech Conference, September 16-18 in Boston, to become a master of marketing in the digital age.

Read more
MarTech Festival
30 October 2019

MarTech Festival

For one jam-packed day, #MarTechFest takes place at Hawker House. A far cry from your typical hotel conference room, the unique and quirky venue is packed with bars, street food, pool tables and more!

Read more
Vibe Marketers Fest
5 November 2019

Vibe Marketers Fest

Vibe Marketers Fest is the Middle East's largest marketing technology summit. The second edition promises to be full of insights, knowledge sessions and workshops to help you adopt a MarTech solution which fits seamlessly.

Read more