Quick fixes or hard yards? The power of (and secret to) long-term, successful brand-agency relationships
Diverse roster of niche supplier agencies, or a smaller number of long-term partnerships? While the former presents a more dazzling venture, it is the latter that tends to hold the formula to a business’ sustainable, resilient growth and success. Developing a trustworthy relationship with an agency that naturally fits and acts as an extension to your team is the key to a business’ evolution and longevity. The agency partnered with must know where your business has come from and more importantly, where it is headed, and it shouldn’t be afraid to challenge your thinking. Tom Carter, Client Services Director at bigdog explores how through playing the long game, business and agency relationships can sustainably grow and succeed together.
Tom Carter17 December 2018