Reports

A Marketer’s Guide to Zero-Party Data

Please login or register to download the report

7 January, 2020

A Marketer’s Guide to Zero-Party Data

Cheetah Digital

Customers know the value of their data, and they’re protecting it fiercely.

This leaves marketers with a complex challenge: how can they deliver the relevant, personalised experiences consumers expect when accurate, permissioned data is becoming harder and harder to get?

Modern marketers are solving this problem by taking the zero-party data path — that is, getting their data directly from the source and giving their customers something of value in exchange for their information. 

To find out what zero-party data is, why it matters, and how brands are collecting and using it with Cheetah Digital solutions, download the guide now. 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Practical Applications of AI to Prioritize for Your DXP

Practical Applications of AI to Prioritize for Your DXP

Progress
Progress
Read more
Who Are Your Best Customers? Rethinking Customer Loyalty in a Digital-First World

Who Are Your Best Customers? Rethinking Customer Loyalty in a Digital-First World

Acquia
Acquia
Read more
Drive Engagement Around Your Offerings

Drive Engagement Around Your Offerings

Act-On Software
Act-On Software
Read more
An Introduction to Successful Marketing Automation

An Introduction to Successful Marketing Automation

Purple Square
 Purple Square
Read more
The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019

The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019

Acoustic
Acoustic
Read more

Latest reports

See all
2021 Global Customer Engagement Review

2021 Global Customer Engagement Review

Braze
Braze
Read more
Best In Class Email Marketing

Best In Class Email Marketing

Braze
Braze
Read more