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More than just Networking - Digital Leaders Banquets

Networking is an essential element of running an agency, it's a great way to meet potential clients find out how other competitor companies are faring and learn a lot from others.

Rowan Heasley16 October 2015
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Top 11 SEO Skills That Marketers Should Know About in 2022

SEO is an intrinsic and unnegotiable part of any successful content strategy. Most SEO marketers might feel a bit stagnant after getting their badge as SEO professionals. Up-gradation is the key strategy for survival and this is true for all professions in the 21st century including SEO professionals.

Priya Kumari15 February 2022
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7 Amazing Sales Funnel Practices to Increase Conversion

Building an effective sales funnel isn't rocket science. Here are some amazing sales funnel practices to increase conversion.

David Olusola4 March 2021
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How to Measure ROI of SEO

Marketers often struggle to articulate the value of their work and obtain the necessary resources. Web traffic and conversion data have little significance to those in charge of managing budgets. Knowing how to measure ROI of SEO will allow you to engage with and convince decision makers on their terms.

Alina Olkhovska8 February 2023
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7 KPIs You Should Focus On To Measure Your Agency Success

In order to determine your agency’s financial health and success, it’s critical to identify the major KPIs that matter most to your business. Focusing on your key marketing metrics allows you to discover which marketing channel(s) is generating the most valuable clients and the major tweaks that you should apply to reduce your churn rate. Below are 7 major KPIs your business should measure in order to maintain your agency’s health.

Georges Fallah14 February 2020
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The Business Battle: AI versus Human Intelligence

Explore the ultimate showdown between AI and Human Intelligence in our insightful article. Discover the strengths, limitations, and future implications of both.

Ibiixo Technologies19 September 2024
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The Knowledge Guide to Customer Segmentation

Digital Doughnut
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Your GDPR Double Opt-in guide

CommuniGator
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Algorithms on The Edge: Why Marketers Cannot Afford to ‘Set and Forget’

An unexpected outcome of Covid-19 on the advertising industry is the effect it has had on platform automated optimisations. Facebook and Google have fine-tuned their algorithms based on years of historical consumer data. But now consumer behaviour has fundamentally been disrupted, it has rendered these algorithms almost redundant. There is no longer a discernible pattern to consumer spending across nearly all verticals, so how is it possible for advertisers to establish and capitalise on trends in these uncertain times?

Luke Judge21 August 2020
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What is a Discovery Phase and why do I need one for my website, app or portal project?

Undertaking a new digital project is usually a significant investment for most organisations and one that is expected to provide a decent financial return. But as with any investment there comes risk, and as someone who is responsible for that project, you’ll want to minimise that risk as much as possible.

Alaina Roberts DipM MCIM CM11 May 2017
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The explosion of social media channels has changed global brand management

Today's advertising landscape is a myriad of traditional and digital channels all overlapping and intertwining.

Digital Doughnut Contributor7 July 2014
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Why is Responsive Design Crucial and Google Approved?

Can you remember your phone's tiny version of a desktop where you had to zoom and pinch to view something? Probably not an excellent experience! As a result, Google changed the search engine algorithms back in 2015, which now considers the mobile presence as a ranking indicator. As a result, the date was correctly referred to as Mobilegeddon. This alone may justify the need for responsive design!

maggie Simmons28 July 2021
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6 Ways Advertising Agencies Help to Get More Clients for Your Business

This type of business is dedicated to creating, planning, and managing promotion and marketing for its clients. An agency can also handle overall marketing and branding strategies for its clients, which may include sales as well.

Rajesh B11 August 2022
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Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Upland Adestra
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Survey Finds 3 in 5 Remote Workers Seek a Digital Nomad Lifestyle

Aquent, the workforce solutions company, has released its 2022 Future of Work survey findings for marketing, creative, and design talent. With approximately 3,500 respondents, this survey explores what employees want from the workplace now and in the future.

The Think Tank PR9 November 2022
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How To Use Multiple Content Formats To Diversify Your Traffic

Want to get in the New York Times? You probably shouldn’t send them an infographic. Approach them with unique, topical data, however, and you might have a way in. Looking to be featured on Buzzfeed? Lengthy lists are the way to go. LinkedIn? You need to write long-form articles.

Sujan Patel15 March 2016
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Top 10 Skills to Become a Rockstar in Digital Marketing

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. 

Jessica Andriani7 September 2018
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Top 10 Marketing Practices for Start-ups in 2021

Having a great idea, team, and funds alone are insufficient to grow your start-up. Start-up marketing is an entirely different ball game. Not all digital marketing strategies ought to provide you with the same sort of benefit. Many start-ups are forced to shut down in just a few years because of the lack of funds and because things can go so wrong sometimes.

Priya Kumari8 June 2021
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The Best In Content Thinking

Every week a bevy of resources are written and recorded on the content marketing circuit. Delve here for the best of the bunch.

Gillian Ivory7 September 2015
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5 Digital Marketing Myths

When you think digital marketing, it may seem simple enough. Get yourself a website, make it look nice and you're good to go, right? Wrong! There are several strands to digital marketing and each of them needs equal care and attention in order to maximise your output and engagement. There are countless myths surrounding digital marketing do's and don't's. The important thing to remember is that digital marketing, though still in its infancy, is becoming less of a luxury and more of a necessity

Digital Doughnut Contributor29 August 2014
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