Article

Priya Kumari
Priya Kumari 8 June 2021

Top 10 Marketing Practices for Start-ups in 2021

Having a great idea, team, and funds alone are insufficient to grow your start-up. Start-up marketing is an entirely different ball game. Not all digital marketing strategies ought to provide you with the same sort of benefit. Many start-ups are forced to shut down in just a few years because of the lack of funds and because things can go so wrong sometimes.

To actually nurture and help a start-up blossom, they need to embrace a culture of innovation, creativity, and experience.

In order to grow your start-up you need to have enough funds to grow and make it stable and profitable. One needs to get more customers, sales, and profits to grow it, which makes start-up marketing a very different science.

The right marketing channels need to be chosen and combined plus an invincible marketing strategy needs to be developed, as a matter of fact, every time you market some traditional and modern marketing techniques they need to be amalgamated and put to test.

Today, at the time of smartphones and the internet, about 374 million people use smartphones and mobile marketing is an impeccable way for businesses to expand their customer base. Many digital marketing channels can be used for bolstering the growth of a start-up. Not all digital marketing start-ups, though can make the best of their strategies.

Marketers, therefore, need to have a clear idea about how to make the most out of their strategies. Marketers need to have a clear idea about how to boost their growth. This can be done in the following ways:

1. Social Media Marketing

This is one of the best ways to get the much-needed exposure for your content and has the power to turn your start-up into a profitable brand. There are many social media platforms and marketers need to choose the right ones. Some of the best social media platforms that one can use include Facebook, Twitter, Instagram, LinkedIn, and Snapchat.

Pro-tip – One needs to try some platforms to see which one works the best for them before choosing any one. Several case studies can be read and analyzed before deciding whether to publish on a particular platform and what sort of conversions will this generate.

2. Optimize your Company Profiles

Optimizing your company profile on the social media channels and completing your social profile with info, logos and images allow you to catch the eyes of the target audience groups and attract an increased number of followers.

3. Publish Useful Content

The content published should be valuable for the target audience groups; you can also engage them with polls, Q&A, etc. Joining niche-specific groups allows you to reach more people organically. Marketers can also offer free ebooks, trials, reports, demos, etc. to collect their emails and build an email list.

4. Choose the Right Audience to Target

The right segmentation holds the key to generating more conversions organically.

5. Reply to Every Message and Content

Marketers should be wise enough to reply to every message. Making people feel heard holds the key to optimizing the conversions.

6. Email Marketing

Email marketing is amongst the most impactful strategies to boost conversions for start-ups. According to a study by Campaign Monitor, email marketing delivers the highest ROI (return-on-investment) which is approximately 40x. This means that for every $1 invested, the return-on-investment is $40. Start-ups can use email marketing to notify the target audience group of their products or services before they are launched.

7. Search Engine Marketing (SEM)

SEM is one of the best digital marketing strategies to help your content get the requisite exposure and sales. 

SEM can exhaust your budget rapidly, therefore to get success with your SEM campaigns, one must:

  • Create a high-quality landing page with clear call-to-actions
  • Choose the right keywords to target
  • Set a bid cap and budget limit to avoid overcharging
  • Use Google pixel for re-targeting

To get the maximum results out of the SEM campaigns for your start-up, one needs to have some experience and expertise in running SEM campaigns.

8. Search Engine Optimization

Search Engine Optimization (SEO) is amongst the most cost-effective channels to deliver higher ROI than other marketing methods.

Every start-up should focus on SEO in the process of getting organic traffic from search engines without any added cost. With SEO, one can continually acquire new customers for their start-up. We can start a blog, optimize our service pages, homepage, and landing pages to generate maximum organic traffic from search engines.

SEO is a cost-effective way of generating higher ROI and provides marketers with the long-lasting results required. SEO helps people build the much-needed trust automatically and become a reputable brand. SEO is a challenging game that requires skills and experience to get results.

9. Influencer Marketing

Influencer marketing is one of the trendiest marketing techniques to grow your start-up and also a highly effective one.

Influencer marketing helps you get huge exposure, gain trust and customers, and is an easy-to-use and low-cost marketing strategy. One can hire popular influencers or micro-influencers to promote their brand.

10. Content Marketing

Content marketing is a highly effective strategy to grow your start-up.

According to a recent report by the Content Marketing Institute, 90% of organizations are actively using content marketing for their businesses.

Content marketing generates three times more leads than paid search, according to some researches. It's a cheap and effective strategy for your business. It is also helpful for SMO and SEO. Content marketing gives long-lasting results but it can take some time to see results.

Many big brands like HubSpot, Buffer, Blue Apron, Mint, and Kissmetrics have skyrocketed their start-up success with content marketing.

Wrap Up

There are a lot of strategies and channels that marketers can use to promote their start-ups. However, they need to understand their audience first, including their behavior and the nature of your business. Viral marketing, YouTube marketing, online reputation management, and omnichannel marketing strategy can be some of the other ways to help you reap maximum rewards of your content marketing endeavors.

Start-up marketing is not impossible but one needs to be sure before every step because of limited resources. Thinking differently than others helps in being creative enough to get the desired success.

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