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Outsourcing Content - Managing The Pros And Cons

In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy.

Chloe Basterfield9 July 2015
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Interview with Rob Salmon, Director of Digital Marketing at Torchbox

Rob has worked in the digital marketing arena since 1998 in roles including Carling Premiership Press Officer.

Caroline Oliver27 March 2013
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Do You Know the 10 Core Pillars of a Content Marketing Strategy?

The content marketing strategy is essentially a blueprint that includes processes, standards and topics to help you plan, create and publish your content.

Lorraine Pavel15 November 2018
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February 27 2014

Digital Leaders Trends Briefing - Drivers Of Change

Digital Leaders Trends Briefings are intended to challenge and stimulate you, giving you an expert view of the key issues shaping various sections of the digital landscape. This briefing will open with an overview of the sector, looking at the most important trends that marketers have to contend with.

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September 24 2014

Digital Leaders Trends Briefing - The Age of Participation

Digital Leaders Trends Briefings are intended to challenge and stimulate you, giving you an expert view of the key issues that are driving change in the digital landscape. The theme of the next event is the 'Age of Participation' and we're looking at trends that are visible now but that we expect to have a big impact in the next couple of years.

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Your Project Management Sucks. Here's Why.

For every amazing finished project produced, there is a project management process put in place that made it happen. The question is -- Are you using the process that’s right for you?

Margo Romanowski11 October 2017
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7 Tips to Acquire Clients Using Marketing Automation

It’s true that marketing agencies are the authority on all things to do with branding and advertising. However, a common mistake that professionals in the industry make is getting wrapped up in overly complex or repetitive tasks in their day-to-day work.

Richard Fallah21 September 2017
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Agency New Business Legends - Why some agencies win everything and some nothing

Getting more new business, winning more pitches, being better at agency new business, are all topics never far from an agency’s boardroom agenda.

Joe West15 March 2016
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The Definitive Guide To Determine Social Media Marketing Budget For All Businesses

Social media is ‘the place’ to be for businesses. They can reach out to their target audience, maximize engagement and ultimately, increase conversions. But before everything else, you need to chalk out a plan and a successful one at that.

Dipti Parmar11 July 2016
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Data-Driven Insights, DNVBs and the Death of the Agency Model - What Does 2019 have in Store for Digital Marketing?

Jonathan McNamara, co-founder and CEO of digital consultancy RetroFuzz discusses the trends most likely to impact the industry in 2019.

Jonathan McNamara17 January 2019
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Gartner Magic Quadrant for Multichannel Marketing Hubs

Acoustic
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Why Aren't People Buying From My Website?

The visitors are there ..via various means they have found your website, but they just aren't converting into sales?

Stuart Marler2 June 2015
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July 28 2016

Spotlight - London

Join Wirehive 100 and ForrestBrown for an afternoon of insight into the hottest tips and tricks on running a successful digital agency.

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How Digital Agencies Stay Successful

Kentico
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Digital Marketing Red Flags Businesses Should Know About

Sometimes things go wrong when working with external marketers. Perhaps communication isn’t as frequent as you need it to be, deadlines are being missed, or maybe the results simply are not what you were promised during the hiring phase. Thankfully there are a few red flags that will signal when you have ended up with the bad kind of marketing support. If they start showing any of these, then it is time to end the contract as fast as possible before they turn into the kind of time and money sink that can ruin your business.

Rakefet Yacoby From24 October 2019
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How to Get the Most from Your Programmatic Advertising

January 2017 was a turning point for advertisers employing programmatic advertising as part of their marketing plans. It was when Marc Pritchard, CMO at P&G slammed the “crappy media supply chain” calling it “murky at best and fraudulent at worst.” This was followed by the Times expose on brands unintentionally “funding terror” as their ads appeared across extremist and unsavoury content on YouTube.

Adela Blackford5 April 2018
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How to Define and Measure KPIs for an Advertising Campaign

Sometimes it can be challenging to determine the metrics for an advertising campaign. For small businesses, it’s natural to work with basic indicators. For example, a newly established sole proprietorship wants to launch sales of its products and initiates advertising with the goal of “sales” — this is logical and natural. However, just as accounting transitions from a notebook to a huge Google/Excel spreadsheet, advertising also needs to move from basic sales acquisition to broader and more ambitious goals.

Polina Kedis29 December 2023
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Five Things to Watch Out For When In-Housing in a Recession

With the UK economy shrinking faster than it has done since records began, it’s inevitable that a knock-on effect has been felt across all industries, with marketing seeing its budgets slashed to their lowest level in 20 years.

Dan Chorlton24 November 2020
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Analytics: Understanding The Whole Picture

Many client-side marketers find that despite latest analytical methodologies, they still feel unable to apply this information to real-world market development.

William Yates22 January 2016
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