Digital Leaders Trends Briefing - Drivers Of Change

Digital Leaders Trends Briefings are intended to challenge and stimulate you, giving you an expert view of the key issues shaping various sections of the digital landscape. This briefing will open with an overview of the sector, looking at the most important trends that marketers have to contend with.

Event information

Digital Leaders Trends Briefing 3

Drivers Of Change
The Magic Circle, London, 27 Feb
1.00pm - 5.00pm

Digital Leaders Trends Briefing

The next event is running under the Digital Leaders banner on the afternoon of 27th Feb in London. Following on from the success of our Digital Leaders Drivers Of Change Trends Briefing, we’d like to invite you to join us at The Magic Circle for the third instalment.

Digital Leaders Trends Briefings are intended to challenge and stimulate you, giving you an expert view of the key issues that are driving change in the digital landscape. The theme of the next event is the ’Age of Participation’ and we’re looking at trends that are visible now but that we expect to have a big impact in the next couple of years.

Please note with all Digital Leaders events we ask you to apply to attend. We do this to ensure all attendees are of Director level and above and that there is the right balance of client, agency and supply businesses. We do not allow overtly sales types or recruiters to attend Digital Leaders events.

Speakers:

JP Edwards - Executive Director, Futures at Manning Gottlieb OMD

Intro and context setting

Jean-Paul has been with Manning Gottlieb OMD over 12 years - his entire media career. He has been in the digital sector since 1997 when he found himself buying an online banner campaign whilst waiting for a computer network to be installed. The next 6 years involved riding the first dotcom rollercoaster and building the online offering from himself to a team of 15 people.

In 2003, Jean Paul started what was then a unique offering from a media agency, Media Futures, providing the agency’s clients with valuable insight into the impact of new technology on media and marketing. After a 2 year stint with OMD UK group he is back with the agency entirely focused on decoding the future for Manning Gottlieb OMD and its clients.

Mo Syed – Head of User experience at Amplience

How a scientific approach to design will form a pillar of the future processes of digital business

This talk will consider how ideas from the industrial revolution on using the scientific method within management can inform digital product design strategy today. We will explore how to capture and use data effectively to guide decision making processes and how using this approach allows you to make faster and more objective decisions that will change the way design generates value for your business.

Mo Syed is Head of User Experience at ecommerce merchandising platform vendor Amplience. He is a regular speaker on UX and ecommerce at a variety of industry fora including events held by Internet Retailing, The IMRG and E-Commerce UK.

Mo has been researching, and designing interactive experiences for a range of brands including M&S, Vodafone, Premier Inn, Barclaycard, Mercedes-Benz, Thomson Reuters and BP; agency, in-house and in startup land. He has a research background in Psychology and loves knowing what makes your customers tick.

Sarah Wood – COO and Founder at Unruly

How video is changing the future, now.

Video advertising is the fastest growing ad format worldwide and video sharing around the globe has grown 50x since 2006. In this interactive session where participants will get the opportunity to vote for the ads they want to see via Twitter, Unruly Co-founder and COO, Sarah Wood, will reveal the hottest trends for social video advertising in 2014.

Sarah Wood is co-founder and COO of marketing technology company, Unruly, where she ensures that the company delivers the most awesome social video campaigns on the planet.

Sarah has been voted UK Female Entrepreneur of the Year by the Growing Business Awards, one of 15 Women to Watch in Tech by Inc. and one of 10 London-Based Entrepreneurs to Watch by Forbes.

Sarah teaches the Screen Media and Cultures MPhil at the University of Cambridge and has been a member of Social Media Week’s Global Advisory Board since 2011.

Alan Mitchell - Strategy Director at Ctrl-Shift

After targeting

Individuals are beginning to assert more control over how their data is collected, used and shared. When information becomes a tool in the hands of the individual, traditional notions of targeting and relevance become out-moded. What are tomorrow’s models of digital marketing?

Ctrl-Shift’s mission is to transform the business of personal data by seizing the opportunities of ’the control shift’ - the shift from companies controlling information about customers to individuals controlling information about themselves. Alan has worked with a number of clients on this opportunity including Aimia, Consumer Futures, Department of Business Innovation & Skills midata project, GfK, RBS and Swift.

Before setting up Ctrl-Shift Alan spent 20 years researching, writing about and commenting on consumer, market and marketing trends: as editor of Marketing magazine, as marketing correspondent for The Times, as a contributor to the Financial Times and columnist for Marketing Week and Brand Strategy. In 1997 he wrote the Financial Times report Brand Strategies in the Information Age. In 2001 he wrote Right Side Up and 2005 The New Bottom Line, which introduced and fleshed out the concept of the control shift.

Niall Murphy

Founder & Chief Executive Officer - at EVRYTHNG

The Internet of everything

Niall is a technologist and serial-entrepreneur. Niall co-founded pan European WiFi network The Cloud in 2003, acquired by British Sky Broadcasting (a subsidiary of News Corporation) in 2011. He was also recently CEO of multi-platform gaming software firm Marmalade.

Niall founded one of the first ISPs in Africa in a joint venture with Sprint in 1994, later acquired by UUnet. He subsequently founded three digital media businesses in South Africa, he later sold. He also co-founded The Digital Thinking Network, a future scenario planning organisation based in Amsterdam.

Niall has authored and presented numerous papers around the world, including at TED. He was a co-author of the WiFi International Roaming Access Protocols framework in 2005, adopted by the IETF. Niall contributed as a policy adviser on telecoms in South Africa in the early 90s through an African National Congress (ANC) think tank

Attendees Include

Managing Director	Adaptive Lab
Director of Digital Communications	Amnesty International
Digital Director Europe	Anthem WW
Head of UK and Nordics	AXA Investment Managers
VP Digital Marketing	Bespoke Offers
Head of Acquisition	Betfair
Digital Development Director	Bloomsbury Publishing Plc
Creative Director	Blue Baboon Design
Commercial Director	Blueleaf
Managing Director	Bmore Creative
Seniro Manager - Digital Content and Customer Experience	Boots Uk
Head Of Marketing	British Military Fitness
Managing Director	Broadbean Technology
BSI	BSI
Head Of Digital Marketing	BSNT
IT Director	Carbon Trust
Account Director	CDD Design
Managing Director	CDD Design
Director	Cerco Communications
Sales Director	Channelforge
CEO	Channelforge
Business Development Director	Cherry London
COO	Code Worldwide
CEO	Code Worldwide
Consultant	Consultant
Director	Content on Demand
Director	Digital Doughnut
Director	Digital Doughnut
Community Activist	Digital Doughnut
Director	Digital Doughnut
Director	Digital Doughnut
Founder	Digital Marketing Institute
Director	DNX
Managing Director	Emperor Design
Founder	Engine 6
Client Partner	Engine6
Head of Marketing	EuroFinance
MD, Global Strategic Development - Consumer	Experian
Future Women Marketing Director	Future Publishing
Marketing Director	Gingernut Media
Industry Head B2B	Google
Senior Industry Head, Mobile Manufacturers	Google
CEO	Gravity Thinking
Head Of Mobile	Greg Jarrett Consulting
Senior Consultant	Havas Media
Managing Director	Havas Media
Director of Business Optimisation	Hays
Marketing Director, EMEA	Hootsuite
Senior Manager, eCommerce Analytics	Hotels.com (Expedia)
E-Commerce Manager, BeNeDACH	IHG
Principal	Infosys Lodestone
Development Director And Company Owner	Intergrated Change
Global Digital and Innovation Lead	inVentiv Medical Communications
Marketing & Sales Director	Knowledge Insights
COO	Lebara Mobile
Owner/CEO	Lightbox Digital
Managing Director	Market Gravity
Managing Director	Marketwired Uk Ltd
Co-Founder and Director	Media Bounty
Managing Director	Media Run
Marketing Director	Microsoft
General Manager	Milkround
CEO	Net Communities Ltd
CEO	Netcel Ltd
Head of Digital Marketing	Network Rail
Client Services Director	New Brand Vision
Creative Director	New Brand Vision
Head of Digital	Newquest Specialist Media
Co-Founder, Animation Director & Producer	Nucco Brain Studio Ltd
Stratigic Account Manager	Oban Multilingual
Managing Director	Obidos Consulting
Head Of Digital	Oculus
Creative Director	Pancentric Digital
Head of Digital	Peer 1 Hosting
Digital Director	Peer 1 Hosting
International Account Director	PharmiWeb Solutions
Sales Director	PIMS-SCA Ltd
Director	Plug And Play Design
Stratergy Director	Pocket App Ltd
Mobile Specialist	Pocket App Ltd
Managing Director	Positive
Account Director	Quill
Managing Director	Reform
CEO	Sandell Production
Global Head Of Digital	Sightsavers
Digital Director	Silverbean
Director	Socialable Limited
Director	Sohnar Ltd
Managing Director	Sohnar Ltd
Director	Stradva
Managing Director	Streamcomm
Director	Synergist Express Ltd
Managing Director	Syzygy
Director	Table 19
Planning Director	Table 19
Managing Director	Table 19
Executive Creative Director	Table 19
Head of Organic Media	Team Spirit
CEO	Tech Dept
CEO & Co-Found	tech2brand
Head of Intranet & Social	Telefonica
Media Director	Teradata
Director of Consulting	Teradata
Group Head of Web Analytics	Tesco Stores Ltd
Client Services Director	The Big Group
Chairman	The Big Group
CEO	The Bio Agency
Head of User Experience	The Telegragh
Managing Director	Trackpal
Head of Market and Customer Insight - New Markets	TUI Travel PLC
Head of Internal Communications	Unum
CEO	Usability247
Digital Transformation Lead and Head of eBusiness	Virgin Atlantic
Founder & Owner	We Are Adam
Director	We Are Adam
Founding Partner	We Are Knit
MD	Whatusersdo
Director	Who’s Going

Previous Trends Briefing Attendees

Job Title	Company
Managing Director	3xScreen Media
Sales and Marketing Director	6 Degrees
Account Director	6 Degrees
Marketing	6 Degrees
Marketing	6 Degrees
Senior Director of Digital Marketing	Adobe
Marketing Director EMEA	Adobe
VP, EMEA	Adobe
CEO	Ambergreen
Director	Amjada
MD Europe AOL & VP International	AOL & The Huffington Post Media Group
Group Head	AOL & The Huffington Post Media Group
Digital Strategy Director	Aqueduct
Founder, CEO	Aqueduct
Digital Director	AXA
Head of Digital	Barratt Developments
Senior Vice President, eCommerce	BBC Worldwide
Head of Digital Marketing Transformation	BBC
Global Head, Digital and Social Media Marketing	BlackBerry
Commercial Director	Blueleaf
Managing Director	Brand Engage
Marketing Capability Director	BrandLearning
Digital Development Director	BrandLearning
Digital Publishing Director	Brandwidth
Director, Communications & Events	British Council for Offices
Senior Marketing Manager	BSkyB
Founder & Director	Cafecreate
Consumer Communications Manager	Cafédirect
Head of Sales and Marketing	Clink Hostels
Head of Market Intelligence	Daiichi-Sankyo
Marketing Director - Oral	DANONE
Marketing Manager - Oral	DANONE
Marketing Manager - Souvenaid	DANONE
Marketing Director OTC	DANONE
Head of Digital	DANONE
Head of Digital	DAS Legal Expenses Insuarance Company Ltd
Head of Enterprise Sales	DataXu
CEO	Decibel Technology
Senior Research & Insight Manager	Digital Cinema Media
Consultant	Digital Cinema Media
Head of Agency Sales	Digital Cinema Media
Head of Client Development	Digital Cinema Media
Senior Online Sponsorship Manager	Digital Cinema Media
Content and Community Director	Digital Doughnut
Co-Founder	Digital Giving Ltd
Co-Founder	Digital Giving Ltd
Head of Consulting	eCircle
Media Director	eCircle
Managing Director	Electric Dialog
Director of Web and Community, Europe	Electronic Arts Inc.
Company Director	Element 26 \| Iron Box Films Holdings
Client Services Director	Emailvision
Partner Sales Director	Emailvision
Direct Sales Director	Emailvision
Managing Director	Emperor
Head of Marketing and Communications	Energy Saving Trust
Director of Product and Propositions	Experian Marketing Services
Head of Strategic Sales, Digital	Experian Marketing Services
Head of Business Development	Experian Marketing Services
Head of Client Services	Experian Marketing Services
Agency & New Channel Development Director	Experian Marketing Services
Head of Digital	Freedman International
Managing Director	FreeSat
Head of B2B	Google
Creative Director	Hutchhouse Ltd
Managing Director	Huthchouse Ltd
Digital Director	IG Group
EMEA Account Director	Infor
Marketing Director	Infor
Group Marketing Director	Inviqa Group
Head of Digital	IPA
Managing Director e-commerce	Johnston press plc
Managing Director	Kinura
Head of PR	Laithwaites Wine
Head of Digital Product Portfolio	Lloyds Banking Group
Commercial Director	M&C Saatchi Mobile
COO	Magicfuture.com
Marketing Director	Microsoft
Solutions Specialist	Microsoft Limited
Managing Director	Morph London
MD	Motherlode Media
Head of Communications	MS Society
Head of Digital	MS Society
Head of Savings	Nationwide
VP Sales	NeoMedia
Managing Director	New Media Angels
VP, Commercial Director	Nickelodeon
Head of Digital	Novartis, Wunderman
Director, Innovative Solutions	Ogilvy
Business Development Director	ORM London
Digital Director	PepsiCo
Global Head of SEO	Premier Farnell
Head of Marketing	Pure360
Managing Director	Qube Media
Head of Reprise Media UK & EMEA	Reprise Media
Search Director	Reprise Media
European Product Director	Rocket Fuel
MD, Europe	Rocket Fuel
Sales Manager	Rocket Fuel
EMEA Marketing Director	Rocket Fuel
Senior Vice President of Digital	Rocket Pictures
Head of Innovation	Rufus Leonard
SVP, Head of Marketing	s[edition]
Director - Enterprise Messaging	SAP UK Ltd
Director of Brand Strategy	Screentwist
Founder	Soicialble
Chief Strategy Officer	Somo Global
Head of Marketing	Southern Railway
Associate Director	Space Doctors
Chief Executive	Sponge
Co-Founder	Spring
Retail Lead	Star Technology Services
Vice President Marketing and Category UK&I	Starbucks
Strategic Accounts Director	TagMan
Sales Manager	TagMan
Head of Digital, Content & Planning	The Lexis Agency
Head of Digital, Content & Planning	The Lexis Agency
Digital Director	The Purple Agency
Managing Director	This is Open
Sr Client Relationship Manager	tictoc
Managing Director	TMP Magnet
Head of Digital	TMP Worldwide
Founder & Managing Director	Trackpal
CEO	TranslateMedia
Head of Business Development	TSL Digital Ltd
Group Sales Director	unanimis
Group Sales Director	unanimis
European CFO & UK MD	ValueClick
Co-Founder, CEO	Ve Interactive
Co-Founder, Communications Director	Ve Interactive
Producer	Vermillion Films
Partner	We Are Atmosphere
Partner	We Are Atmosphere
CEO	Weapon7
Head of Marketing and New Media	Webfusion Ltd
Head of Marketing and New Media	Webfusion Ltd
Managing Director	WunderRoot
CMO - Pizza Hut	Yum! Brands

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Digital Leaders Trends Briefing - Drivers Of Change

Niall Murphy

Founder & Chief Executive Officer - at EVRYTHNG

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