Is Google always right? Questioning the search giant
It’s a common joke in SEO that our mission is basically: “please Google”. In reality, that isn’t far from the truth. As the world’s foremost search engine, failing to satisfy Google’s algorithms will lead to lost opportunities.
The SEO blog scene is packed with ‘experts’ offering advice which essentially parrots Google’s guidelines. But if you’re a natural sceptic, you might wonder: is Google always right? Read on for examples of Google guidance which shouldn’t necessarily be taken as read.
Brendan Bennett1 May 2019