Advertisers Guide to Affiliate Marketing

Partnering with affiliates offers brands the most tracked and accountable form of digital marketing. In an age when companies are demanding transparency and fully measurable return on their investment, the benefit of paying for customers and sales delivered becomes increasingly attractive.

While the channel continues to evolve new affiliate models and opportunities for brand partnerships, it doesn’t exist in a vacuum and is shaped by emerging technologies and changing consumer behaviour. Mobile, influencer marketing and a focus on qualitative measurement are all critical elements of a well-run affiliate programme and demand new solutions and payment models to ensure this vital marketing channel continues to grow.

Sponsored by the AWIN Affiliate network, this report offers a review and tips for advertisers working across a range of disciplines. The resulting Guide should be of great benefit to companies looking to build through a series of cost-effective methods.