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Spotlight - London

Spotlight - London

The human behind the machine: how do digital agencies stay relevant in the age of automation? At this thought leadership event Wirehive 100 & their speakers will be delving deep into the human mind-set and the technology available to make automation really pay for your digital agency.

In a world where the first AI Creative Director has been appointed at McCann Japan - how do digital agencies stay one step ahead of the machine?

Spotlight is a series of events that shines a light on digital best practice. Industry leaders share their experiences, industry providers share their advice and industry legends share their insights. The event is free to attend and limited to digital agency owners and their teams only.

Speakers Include:

Justin Thorne, Head of Strategy & Performance Marketing at Lab

Justin has been working for digital industry leaders for over 12-years, including the market-leading SaaS Search and Social platform and one of the largest SaaS email and personalisation/beacon platforms. An expert in marketing and strategizing in the digital landscape, Justin is committed to positioning Lab as Kenshoo's blackbelt agency for SME advertisers wishing to leverage agile, predictive marketing. In addition to his five years in the agency space, Justin has worked on the client-side in various industries including: Retail & Private Banking, Investments, Legal, FMCG, Telecommunications, Logistics, eCommerce, Start-Ups, SaaS and Education.

 

Matthew McClelland, Channel Relationship Manager at dotmailer

Matt is a multi-industry email strategist with a proven track record of maximising client success and returns from email marketing automation. He focuses on helping clients acquire, engage, retain and grow customer relationships through CRM and Email. Matt has worked with one of the top three Telco’s in the UK, multinational investment companies and names such as Renault, Goodwood, ATOS and NCP

 

Chloë Thomas, Founder & Host of the eCommerce MasterPlan

Chloë Thomas is the creator of the eCommerce MasterPlan. Author, speaker, podcast host and expert in eCommerce strategy and marketing.  Across her career, Chloë has seen many businesses struggling to get to grips with eCommerce.  In response, she crafted the eCommerce MasterPlan helping companies plan, develop and grow successful eCommerce business, whilst avoiding the potential pitfalls.  This three-part strategy guides businesses through the process of creating, developing and marketing an eCommerce business. One of Power Retail’s (Australia’s number one eCommerce publisher) top 10 eCommerce commentators, Chloë spends her time creating new ways to help eCommerce business owners succeed.

Agenda:

16:00 - Arrive, register and grab a drink
16:15 - Welcome and talks
18:00 - Drinks and networking

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