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Cutting The Cord 2.0: The WiFi Phone Revolution

It is now entirely possible to operate your smartphone on WiFi networks and not see huge losses in quality of service.

Alexis Ternoy18 January 2016
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Technology Is Making The Subscription Business Model THE Go-To Model

The whole idea behind the subscription the model is that, technology is making it easy to reach customers all over the world.

Alexis Ternoy1 July 2015
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9 Marketing Podcasts Worth Listening To During Your Commute

Are you using your driving time to your advantage or just letting it slip away while you stare off into traffic?

Olivia Allen5 October 2015
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Emotional Drivers: Why They’re Key to Ecommerce Success in the Next Normal

Personalised and empathetic engagement with customers - that genuinely addresses their needs - will be the key to unlocking brand loyalty and ultimately improved business performance post-pandemic.

Wulfric Light-Wilkinson19 July 2021
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Why Traditional Christmas Marketing Plans Have Been Ripped up for Good

There’s always been that sense that you shouldn’t start Christmas adverting too early; that there’s a time and a place when it’s ok to utter the c-word for the first time each year. It’s traditionally been when John Lewis releases its TV ad with a memorable song or lovable character towards the end of the second week of November.

Charlotte Beech15 November 2021
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Why No Business is Too Small for Digital and Mobile Marketing

Digital and mobile marketing represent incredible opportunities for even the smallest of small businesses, and they’re becoming more indispensable every day.

Bruce Hakutizwi3 August 2017
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‘Complainer marketing’ – should we harness rage to promote brands?

As marketers, we're always looking to get the best results for our clients. But should we highjack the emotions of their customers to do so? No, as I explain in this post, you're better than that.

Tom Chapman18 July 2018
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5 Learnings From The Digital Doughnut Lead Generation Roundtable

What kind of impact has Covid had on the world of lead generation, and what will the ‘new normal’ look like when we emerge from the pandemic? This was the central theme of a virtual roundtable hosted by Digital Doughnut this month. This article distils some of the key discussion points and insights around how marketers need to evolve their lead generation activities to make them as effective as possible.

Linus Gregoriadis12 November 2020
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Why is the Design Sprint Essential for Businesses in 2022?

This article is about the design sprint methodology. It explains what a design sprint is, how it works, and why it is essential for businesses in 2022.

Shivang Jain9 August 2022
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Why is Content Marketing Essential to Omnichannel Success?

Creating a connected content strategy is fundamental to omnichannel mastery because it will allow you to create an experience that matches the demands and objectives of your target consumers.

Nick Colthorpe22 August 2022
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Eight Enterprise Tech Forecasts and Predictions B2B Marketers Need to Know for 2023

2023 will be a game-changing year. As B2B marketers, we’ll need to continue to execute integrated standout digital campaigns, probably with less budget; we’ll see deeper levels of automation, and focus on new, meaningful metrics that help us generate strategic insight for our organisations.

Mizutani Yasutaka3 March 2023
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Cognitive Recognition in Social Media

Social media marketing is the driving force in most marketing strategies. You’re probably posting to social media every day, using your links as bait to lure the reader to your site in some form or fashion. But, for some reason, it may not be working… Building recognition is what needs to come as a priority because that’s the only way to improve attention and engagement.

Anna Fox11 January 2024
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Three Entrepreneurial Secrets

If you've been an entrepreneur for a while now and feel like you have not progressed or scaled as far as you like, you have two choices.

Paul Higgins13 April 2016
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10 Small Businesses Prove It’s Possible To Create Great Content On A Budget

One of the biggest objections I hear from companies when it comes to content marketing and their decision to invest in it (or not invest in it) is cost. A lot of companies believe that content marketing costs big bucks.

Sujan Patel31 March 2016
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September 6 2017

Digital Summit - Washington

Digital Summit is where ideas and inspiration are born. Thousands of professionals work directly with industry leading brands learning practical, actionable solutions they can immediately apply back at the office. Brilliant speakers bring phenomenal content on Marketing Strategies, UX & Design, Email, Search, Mobile, Video, SEO and so much more. Digital Summit is not only a place for keeping up with the trends, but also for being an active player in their creation.

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An Interview With Paul Bay, Founder, Citizenbay

Paul Bay, Founder of Citizen Bay, a consultancy designed to help organisations change and refresh their culture and improve their brand communications speaks to Digital Doughnut ahead of speaking at Inspiration 2015.

Helena Mcaleer28 September 2015
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How Digital Helped Transform Ryanair's Fortunes

What are the key drivers behind Ryanair's turnaround?

Alan Gleeson7 January 2015
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Ad creatives: we come in peace

So we were invited to take our event series The Tech Off to the annual advertising shindig, the Cannes Lions Festival. Well, specifically the new Lions Innovation Festival, which – as a tech company – is right up our street. We’d highly recommend it.

Daniel Kirby15 April 2016
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Lessons from Rio for Digital Leaders

Winning 27 gold medals at Rio and finishing second in the medal table saw Team GB claim its most successful Olympics for over 100 years. But what, if anything, can digital leaders learn from this achievement?

Tim Parfitt7 September 2016
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Marketing Approach for Early-Stage Companies

John Wanamaker once said that half of the advertising budget he spends is wasted, he just doesn’t know which half. When it comes to early-stage companies, the most important thing is to create a strategy that wastes as little advertising budget as possible. Here’s how to achieve that!

Ivan Brozovic22 November 2016
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