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Tips for Selecting Digital Asset Management (DAM) Solutions

Selecting a suitable digital asset management (DAM) solution can be tricky. Check out a few critical factors that must be considered in choosing a DAM solution.

Rajneesh Kumar10 November 2021
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November 29 2018

Digital Leaders Winter Banquet 2018

Our renowned Digital Leaders Winter Banquet is back for it's 7th year! Join fellow senior marketing, and business leaders from Brand, Agency and Supply side on 29th November, for an afternoon of fun, fantastic networking and fine dining.

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Cooke Puts Gates Letter Success Down to Clarity in Digital Storytelling

POSSIBLE chief executive Justin Cooke has attributed the success of a key piece of communications work for the Bill & Melinda Gates Foundation to careful attention to digital storytelling.

Gina Lovett25 April 2014
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The Ultimate Guide to Influencer Marketing

AspireIQ
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Top 10 Considerations for Choosing Social Media Management Tools

In order to choose the right social media marketing tools for your business, you should first determine your goals. Not all software has the same features or metrics, and knowing what you want to achieve will help you navigate the array of technology available.

Richard Fallah15 March 2017
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10 Features You Must Have in Your Marketing Automation Platform

There is no doubt that marketing agencies have the skillset and expertise to do high-level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running a successful agency is knowing when it is best to leave complicated and repetitive tasks to a software that is tailored for just that. In the end, it is more feasible and effective to leave it to an automation software, so agency staff can focus on other endeavors within the business.

Richard Fallah18 September 2017
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50 Digital Marketing Influencers to Keep an Eye on in 2018

Influencers have the power to alter deep-rooted perceptions, brand loyalty and implement the seeds of new ideas and behaviours. This marketing influencer style is gaining popularity because it emphasizes human interaction.

Lorraine Pavel14 November 2018
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The 11 Core Functionalities of a Successful Data Strategy

Tealium
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4 Top Ways to Market Your Niche Business Effectively

Explore the ultimate guide that unveils the top 4 proven methods to effectively promote your specialized business. Within these pages, you will uncover invaluable strategies that are guaranteed to set you apart from the competition and ensure the prosperous growth of your niche enterprise.

tony tyler23 October 2023
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The Content Wranglers’ Guide to Creative Harmony

Widen
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July 21 2020

How To Get Through a Pandemic: 100 Digital Tactics for Marketing Resilience & Growth (UK)

As a business, how do you get through a pandemic and emerge stronger and ready to capitalise on the opportunities ahead? The past few months have seen an unprecedented focus on digital channels – but with huge competition for consumer attention and online spend, could you be doing more?

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A Guide to Verifying Ads with Proxies

Ad fraud is on the rise, just like most other vices on the internet. Estimates are that advertisers lost $6 to $42 billion to digital ad fraud in 2019. Digital content publishers do not only lose their ad budgets to these fraudsters but also miss any expected return on investment in advertising strategies. Worse is that this form of criminal activity can place your business's ads on websites that host illegal content. Such an action can adversely damage your brand's reputation. Verifying ads has, therefore, never been more critical to advertisers than it is right now.

Karolina Rastauskaite20 May 2020
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Video Ads: A Comprehensive Guide To Video For Social Media

Like it or not, we’ve entered an era of marketing absolutely dominated by video ads. And guess what? It’s been a long time coming. For years, video has been heralded as the future of content marketing; however, it’s rather clear that this once-speculated future has indeed arrived.

Luisana Cartay22 September 2017
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SEO for Small Business Owners: How to Compete with SEO Giants!

SEO for small business owners? Impossible… It’s more effective than you may think and can place you in the running for a top spot on Google.

Emily Cocker20 September 2017
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New year's resolutions - 5 easy ways to drum up new business in 2014

Combat the January-blues with 5 ways to find new business in the new year

Suzanne Stock6 January 2014
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Boost ROI & Conversions: How B2B Data Enrichment Supercharges Your Funnel

Outdated data can misdirect resources and waste efforts, with marketers and sales teams pursuing irrelevant leads. This not only reduces efficiency but also affects the overall customer experience, leading to lower engagement, conversion rates, and ROI. To overcome such challenges, businesses are turning to B2B data enrichment. In this blog, we will explore how it can supercharge the sales and marketing funnel and increase B2B conversion rates.

Brown Walsh23 July 2024
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Choosing A WCM That Strengthens Your Cybersecurity Strategy

crownpeak
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A Thorough Guide to Conducting a Content Audit

Audits can be scary. After all, nobody likes to see discrepancies and flaws in their strategies. However, website audits like an on-page SEO audit, backlink audits, and content audits are sure-fire ways to determine where you stand, and how can you make your SEO and content strategies even better in order to gain more traction in your website conversions.

James Brad26 February 2020
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Is Traditional Marketing Promoting Social Media Better Than Digital Marketing?

We are living in offline and online world. One-sided marketing approach is a NO! Digital+Traditional Marketing = success

Biljana Lukovic20 February 2015
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November 17 2021

DigiMarCon World 2021

This conference is one of the best digital marketing events you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon World 2021’s agenda will help attendees enhance their marketing efforts.

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