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Becoming Future Ready with CX-led Digital Transformation
To overcome customer experience (CX) challenges and be future-ready, brands must infuse intelligence throughout every part of their business to better understand their customers and remove experience frictions.
According to Avanade’s recent survey, 89% of organizations agree that becoming an intelligence driven enterprise is a big part of the digital transformation journey.
To get CX right, companies must digitally transform and connect the entire customer journey – from sales to marketing, customer service and beyond. This requires an innovation mindset enabled by company culture, plus a strong connection from strategy through to design, data science, and technology implementation.
Join Business Reporter's, Rachel Hicks, and, Avanade's Senior Director of Digital Marketing, Amir Dehnad in this on-demand webinar, as they discuss the disconnect between customer expectations and customer experience in this digital era.