What Is Email Marketing (and Why Should You Care)?

As marketing automation platforms continue to innovate and leverage machine learning, email marketing is now more powerful than ever before.

The days of ineffective batch-and-blast campaigns have been replaced by smart and sophisticated email programs that leverage dynamic content and conditional logic to deliver unparalleled customer experiences.

Download this eBook to learn:

• How to measure the success of your email marketing
• How to develop and deliver more effective campaigns
• Best practices for email reputation and deliverability
• How to measure performance for consistent improvement