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What Is Email Marketing (and Why Should You Care)?

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13 March, 2020

What Is Email Marketing (and Why Should You Care)?

Act-On

As marketing automation platforms continue to innovate and leverage machine learning, email marketing is now more powerful than ever before.

The days of ineffective batch-and-blast campaigns have been replaced by smart and sophisticated email programs that leverage dynamic content and conditional logic to deliver unparalleled customer experiences.

Download this eBook to learn:

  • How to measure the success of your email marketing
  • How to develop and deliver more effective campaigns
  • Best practices for email reputation and deliverability
  • How to measure performance for consistent improvement

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