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Growth Marketing Automation: The next wave

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25 September, 2020

Growth Marketing Automation: The next wave

Act-On Software

Want to Go Beyond the Lead — But Not Sure Where to Start?

In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations.

Marketing success now hinges on going beyond the lead to grow your business through great automated experiences that improve engagement across each stage of the buyer journey. From initial awareness to generating demand to in-product messaging, brand advocacy, and beyond, growth marketing is the future of business success!

Download Act-On's latest eBook to learn how to move from:

  • The Current State of Digital Marketing to More Modern Approaches
  • One-Time Buyers to Lifelong Customer Affinity
  • Funnel Marketing to Lifecycle Marketing
  • Customer Grouping to Dynamic Behavioral Segmentation
  • Lead Nurturing to Experience Nurturing

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