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The DXP Vision: Open Content and Unified Data
To compete on customer experience now and into the future requires consistent delivery of relevant, personalised content across all devices, channels and modalities. For brands to do this effectively, they need to integrate true customer insight with rapid content creation.
They need a digital experience platform (DXP) that combines content management with customer data management.
In this e-book, you'll learn about the fundamentals for creating and deploying meaningful digital experiences. The e-book covers:
- What you need in an enterprise content management system (CMS) to create meaningful connections with customers
- The benefits of open source CMS
- What you need in a customer data platform (CDP) to deliver personalised experiences
- How to bring content and data together with an open DXP
Download "The DXP Vision: Open Data and Unified Content" to learn more about the power of an open CMS combined with an open CDP.