Reports

What does Omnichannel Marketing Means for Charities and Membership Organisations?

Please login or register to download the report

17 September, 2019

What does Omnichannel Marketing Means for Charities and Membership Organisations?

Trillium

A guide to delivering a seamless member and donor experience from Trillium (in collaboration with dotdigital); charity and membership digital transformation experts.

Membership organisations and charities can no longer rely on traditional mass marketing methods to secure sign-ups or donations and nurture member/donor relationships.

As the digital landscape around us changes and evolves, omnichannel marketing offers membership organisations and charities the chance to present a robust brand experience on any channel and collect the right data to inform future fundraising and increasing memberships. 

In this ebook guide, we will discuss how marketing channels have evolved to fit the needs of omnichannel consumers: from disjointed, one-way communications to holistic, two-way conversations.

Today, consumer touchpoints are all interconnected and to stay in the game, membership organisations and charities must deliver a seamless experience from one channel to the next. This guide includes:

  • What an omnichannel approach is and how it's different from multi-channel methods
  • How membership organisations and charities can benefit from this approach and better engage and create dialogue  
  • Why it doesn't need to be expensive to implement and can add value to your existing technology and data strategies

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Automate Your Marketing With a CRM System

How to Automate Your Marketing With a CRM System

Act-On
Act-On Software
Read more
The Holiday Marketing Playbook

The Holiday Marketing Playbook

zoovu
Zoovu
Read more
2019 Marketing Benchmark Report

2019 Marketing Benchmark Report

Acoustic
Acoustic
Read more
Customer Data Platform Use Cases for Retail

Customer Data Platform Use Cases for Retail

Acquia
Acquia
Read more
Working with Customer Data: From Collection to Activation 

Working with Customer Data: From Collection to Activation 

Acquia
Acquia
Read more

Latest reports

See all
Adapting to Change and Driving Growth

Adapting to Change and Driving Growth

Act-On Software
Act-On Software
Read more
Essential Guide to Modern Loyalty

Essential Guide to Modern Loyalty

Cheetah Digital
Cheetah Digital
Read more
Why Ethical Fashion Brands are Future-Proof

Why Ethical Fashion Brands are Future-Proof

London Research
Trustpilot
Read more
Why Go it Alone? The Hidden Costs and Competitive Disadvantage of DIY Drupal Hosting

Why Go it Alone? The Hidden Costs and Competitive Disadvantage of DIY Drupal Hosting

Acquia
Acquia
Read more
The DXP Vision: Open Content and Unified Data

The DXP Vision: Open Content and Unified Data

Acquia
Acquia
Read more