Reports

How to Use Customer Data to Drive a Test and Learn Culture

Please login or register to access the report

25 July, 2019

How to Use Customer Data to Drive a Test and Learn Culture

SAS

Many organisations rely on opinion to drive their business decisions which drives their customers' experience. The time pressure on resources can also mean that non-performing actions or decisions will remain in place. This could simply be that you’re sharing out of stock items on your website which is causing abandoned baskets, or personalisation that isn’t accurate.

Using your customer data to drive a test and learn culture, will help you to make the transition from opinion to fact, by identifying what small, quick tests you can conduct to answer important business questions, improve upon your business KPIs and improve your customer experience.

Why attend?

In this on-demand webinar you will:

  • Learn how to use customer data to drive a test and learn culture
  • Identify tests to conduct to turn opinion in to fact and drive business decisions
  • Understand how to improve your business KPI's and improve customer experience
     

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
9 Best Practices for Digital Experiences in Rapidly Changing Markets

9 Best Practices for Digital Experiences in Rapidly Changing Markets

Styla
Styla
Read more
CX Trends Report: Digital Experiences in Disruptive Times

CX Trends Report: Digital Experiences in Disruptive Times

Acquia
Acquia
Read more
A New Kind of Marketing Cloud: Where Data Takes Center Stage

A New Kind of Marketing Cloud: Where Data Takes Center Stage

Acquia
Acquia
Read more
Drive Engagement Around Your Offerings

Drive Engagement Around Your Offerings

Act-On Software
Act-On Software
Read more
Raconteur Insights | High Performance Media

Raconteur Insights | High Performance Media

Cision
Cision
Read more

Latest reports

See all
2021 Global Customer Engagement Review

2021 Global Customer Engagement Review

Braze
Braze
Read more
Best In Class Email Marketing

Best In Class Email Marketing

Braze
Braze
Read more