Reports

The Power of Text Analytics in Customer Experience Programs

Please login or register to download the report

24 July, 2019

The Power of Text Analytics in Customer Experience Programs

Confirmit

Today’s successful companies have already implemented a customer experience program in one form or another. For customer experience professionals, the next challenge is to evolve their program in both depth and breadth, towards true brand-experience differentiation.

In order to achieve this, there is one area which they need to resolve efficiently and systematically: how to deal with free-form, unstructured data and analyse text from various sources in a meaningful and measurable way.

This white paper is intended to provide guidance about the key elements of such programs, and focuses on four key components:

  • Listen to the Voice of the Customer
  • Interpret customer data to extract meaningful information and find hidden truths
  • Deliver actionable insights and personalized reporting
  •  Measure and track metrics and trends over time, to continuously improve the program and drive the customer experience.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Guide Your Customers to Where They Want to Go

How to Guide Your Customers to Where They Want to Go

SAS
SAS
Read more
How to Harness the Power of AI to Deliver Exceptional Customer Experiences

How to Harness the Power of AI to Deliver Exceptional Customer Experiences

SAS
SAS
Read more
How to Understand Customer Needs Across Multiple Channels, Without Drowning in Information

How to Understand Customer Needs Across Multiple Channels, Without Drowning in Information

SAS
SAS
Read more
How to Use Customer Data to Drive a Test and Learn Culture

How to Use Customer Data to Drive a Test and Learn Culture

SAS
SAS
Read more
The Art of Differentiating on Customer Experience

The Art of Differentiating on Customer Experience

SAS
SAS
Read more

Latest reports

See all
Performance and Intelligence: Delivering Digital Experiences at Scale

Performance and Intelligence: Delivering Digital Experiences at Scale

Acquia
Acquia
Read more
Top Five International Digital Marketing Fails

Top Five International Digital Marketing Fails

Search Laboratory
Search Laboratory
Read more
Increasing Conversion with Conversational AI

Increasing Conversion with Conversational AI

zoovu
zoovu
Read more
 How to Establish the Business Case for PIM and Convince Your Boss to Invest

How to Establish the Business Case for PIM and Convince Your Boss to Invest

Contentserv
Contentserv
Read more
Leveraging the Google Marketing Platform to Maximise the Value of Your First-Party Data

Leveraging the Google Marketing Platform to Maximise the Value of Your First-Party Data

Search Laboratory
Search Laboratory
Read more