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Global CX Leaders Debate Personalization
Can the convenience of personalization survive the privacy backlash? Thanks to headline grabbing scandals about the way organizations have lost, given away, or misused our data, there is a risk that consumers will become less willing to share the information needed by companies to offer personalized services.
The report Global CX Leaders Debate Personalization presents professional thoughts and personal experiences of a select group of leading CX experts on current and future personalization practices, as well as research from actionable intelligence leader Verint and insight consultancy Opinion Research LLP.
- Privacy and consent
- Getting the basics right
- Contributed research
- The human touch
- Lifetime customer value