Reports

How to Make Your Brand a Pillar of Strength

Please login or register to download the report

13 August, 2018

How to Make Your Brand a Pillar of Strength

Widen

The strategies and tools you need to deliver a clear, controlled, and consistent brand

A brand is the culmination of every experience a person has with your organization. From the products you make, to the people who answer the phone, to the website page your buyers visit, you’re sending a message. And that message leaves a perception in the minds of your audience. Unfortunately, you can’t control perceptions; you can only influence them.
 
That’s why brand management is such a critical business practice  — one that hinges on consistency to influence positive behavior within your organization and a positive experience for your audience. It includes facets like customer satisfaction, packaging, visual presentation, the competition, and more.

The simple strategies in this brand guide will help you tackle brand management successfully, one step at a time.

  • Define your unique value
  • Create brand guidelines
  • Track your brand assets
  • Measure your brand

Start making your brand a pillar of strength today!

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Five Secrets for Improving Customer Experience via Better Product Content

Five Secrets for Improving Customer Experience via Better Product Content

inRiver
inRiver
Read more
Guide to Referral in the Finance Sector

Guide to Referral in the Finance Sector

Mention Me
Mention Me
Read more
Build Brand Humanity by Mastering Empathy at Scale

Build Brand Humanity by Mastering Empathy at Scale

Braze
Braze
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more

Latest reports

See all
Holiday Online Shopping Trends 2019: Retailers Win with Customer Centricity

Holiday Online Shopping Trends 2019: Retailers Win with Customer Centricity

Episerver
Episerver
Read more
2019 Online Shopping Habits and Retailer Strategies

2019 Online Shopping Habits and Retailer Strategies

Episerver
Episerver
Read more
B2B Survey on Digital Experience Tactics in 2019

B2B Survey on Digital Experience Tactics in 2019

Episerver
Episerver
Read more
On-Demand Webinar: 5 Ways to Improve Email Marketing with Customer Data

On-Demand Webinar: 5 Ways to Improve Email Marketing with Customer Data

Mapp
Mapp
Read more
Deliver the Customer Experience they Expect

Deliver the Customer Experience they Expect

Acquia
Acquia
Read more