5 Difficult Questions to Ask of Your Website (and 5 Heatmaps to Answer Them)

How is your website performing? Pretty well, you think? Trundling along, nothing to see here. Not exactly sure why, but people keep engaging, keep buying – we must be doing something right.

But how successful is it really? Have you asked the difficult questions? The nitty, gritty, investigative questions? Have you put your website on trial?

The fact is, your website could be better than it is today. Much better. Knowing how comes down to having a crystal clear vision of how users currently experience and interact with it.

The first step in garnering that understanding comes from asking the difficult questions of your website – questions that acknowledge your users as people, rather than as mere numbers in a report.