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Customer Experience Marketing in an Always-on World

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26 July, 2018

Customer Experience Marketing in an Always-on World

Celerity

“When I sit on a plane, the person next to me will always have a story [about a company], and those stories can so quickly reach the world because we are so connected. They can so quickly do brand damage. [In an always-on world] the stakes for all of us are so high.”

-    Brad Cleveland at TEDxSunValley 

We all want to unify customer data in an effort to provide consistently positive customer experiences across all channels and company touch-points.

This whitepaper looks at the key features of a Customer Experience Marketing Strategy with the aim to provide you with a deeper understanding of each element involved:

  1. Big Data
  2. Single Customer View
  3. Customer Analytics
  4. Decision Engine
  5. Business Transformation

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